Top brands: Humanizing the customer care delivered on X, formerly Twitter
March 10, 20212 min read
Twenty X, formerly Twitter accounts that deliver people-powered care
Addressing customers by name. Using GIFs to make communication playful. Making your customers LOL, 😂 or ROTFL. These are all ways that brands can humanize X, formerly Twitter care, and make a care interaction feel like an actual human-to-human moment.
In From AM to DM: Twitter Customer Care in a 24/7 World, we found that humanizing care is a key strategy for driving overall care excellence, because it builds a sense of connection to the brand. Today we’re celebrating twenty brands that show how it’s done: Brands that not only score highly in the overall caliber of their X, formerly Twitter care, but land at the top of the heap when it comes to humanizing interactions.
Brand: 3
Handle: ThreeUKSupport
Industry: Telecom
Brand: ANZ
Handle: ANZ_AU
Industry: Financial Services
Brand: Asda
Handle: AsdaServiceTeam
Industry: Retail
Brand: Aviva
Handle: AvivaUK
Industry: Insurance
Brand: Away
Handle: away
Industry: Apparel
Brand: Bank of America
Handle: BofA_Help
Industry: Financial Services
Brand: Barclays
Handle: BarclaysUKHelp
Industry: Financial Services
Brand: Bed Bath & Beyond
Handle: BedBathBeyond
Industry: Retail
Brand: Bouygues
Handle: bouyguestelecom
Industry: Engineering & Construction
Brand: Carnival Cruise Lines
Handle: CarnivalCruise
Industry: Leisure & Tourism
Brand: Deutsche Telekom
Handle: Telekom_hilft
Industry: Telecom
Brand: Discover
Handle: Discover
Industry: Financial Services
Brand: FabFitFun
Handle: FabFitFunCare
Industry: Apparel
Brand: Home Chef
Handle: realhomechef
Industry: Food & Beverage
Brand: Lidl
Handle: LidlGB
Industry: Retail
Brand: NatWest
Handle: NatWest_Help
Industry: Financial Services
Brand: Rabobank
Handle: Rabobank
Industry: Financial Services
Brand: Sky
Handle: SkyHelpTeam
Industry: Telecom
Financial Services
Brand: Southwest Airlines
Handle: SouthwestAir
Industry: Airlines
Brand: Swisscom
Handle: Swisscom
Industry: Telecom
Learn more about providing stellar customer care on digital channels.
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