Top brands: Humanizing the customer care delivered on X, formerly Twitter

Sprinklr Team

March 10, 20212 min read

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Twenty X, formerly Twitter accounts that deliver people-powered care

Addressing customers by name. Using GIFs to make communication playful. Making your customers LOL, 😂 or ROTFL. These are all ways that brands can humanize X, formerly Twitter care, and make a care interaction feel like an actual human-to-human moment.

In From AM to DM: Twitter Customer Care in a 24/7 World, we found that humanizing care is a key strategy for driving overall care excellence, because it builds a sense of connection to the brand. Today we’re celebrating twenty brands that show how it’s done: Brands that not only score highly in the overall caliber of their X, formerly Twitter care, but land at the top of the heap when it comes to humanizing interactions.

Brand: 3

Handle: ThreeUKSupport

Industry: Telecom

Brand: ANZ

Handle: ANZ_AU

Industry: Financial Services

Brand: Asda

Handle: AsdaServiceTeam

Industry: Retail

Brand: Aviva

Handle: AvivaUK

Industry: Insurance

Brand: Away

Handle: away

Industry: Apparel

Brand: Bank of America

Handle: BofA_Help

Industry: Financial Services

Brand: Barclays

Handle: BarclaysUKHelp

Industry: Financial Services

Brand: Bed Bath & Beyond

Handle: BedBathBeyond

Industry: Retail

Brand: Bouygues

Handle: bouyguestelecom

Industry: Engineering & Construction

Brand: Carnival Cruise Lines

Handle: CarnivalCruise

Industry: Leisure & Tourism

Brand: Deutsche Telekom

Handle: Telekom_hilft

Industry: Telecom

Brand: Discover

Handle: Discover

Industry: Financial Services

Brand: FabFitFun

Handle: FabFitFunCare

Industry: Apparel

Brand: Home Chef

Handle: realhomechef

Industry: Food & Beverage

Brand: Lidl

Handle: LidlGB

Industry: Retail

Brand: NatWest

Handle: NatWest_Help

Industry: Financial Services

Brand: Rabobank

Handle: Rabobank

Industry: Financial Services

Brand: Sky

Handle: SkyHelpTeam

Industry: Telecom

Financial Services

Brand: Southwest Airlines

Handle: SouthwestAir

Industry: Airlines

Brand: Swisscom

Handle: Swisscom

Industry: Telecom

Learn more about providing stellar customer care on digital channels.

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