Top brands: Humanizing the customer care delivered on Twitter
March 10, 2021 • 3 min read
Twenty Twitter accounts that deliver people-powered care
Addressing customers by name. Using GIFs to make communication playful. Making your customers LOL, 😂 or ROTFL. These are all ways that brands can humanize Twitter care, and make a care interaction feel like an actual human-to-human moment.
In From AM to DM: Twitter Customer Care in a 24/7 World, we found that humanizing care is a key strategy for driving overall care excellence, because it builds a sense of connection to the brand. Today we’re celebrating twenty brands that show how it’s done: Brands that not only score highly in the overall caliber of their Twitter care, but land at the top of the heap when it comes to humanizing interactions.
Brand: 3
Handle: ThreeUKSupport
Industry: Telecom
Brand: ANZ
Handle: ANZ_AU
Industry: Financial Services
Brand: Asda
Handle: AsdaServiceTeam
Industry: Retail
Brand: Aviva
Handle: AvivaUK
Industry: Insurance
Brand: Away
Handle: away
Industry: Apparel
Brand: Bank of America
Handle: BofA_Help
Industry: Financial Services
Brand: Barclays
Handle: BarclaysUKHelp
Industry: Financial Services
Brand: Bed Bath & Beyond
Handle: BedBathBeyond
Industry: Retail
Brand: Bouygues
Handle: bouyguestelecom
Industry: Engineering & Construction
Brand: Carnival Cruise Lines
Handle: CarnivalCruise
Industry: Leisure & Tourism
Brand: Deutsche Telekom
Handle: Telekom_hilft
Industry: Telecom
Brand: Discover
Handle: Discover
Brand: FabFitFun
Handle: FabFitFunCare
Industry: Apparel
Brand: Home Chef
Handle: realhomechef
Industry: Food & Beverage
Brand: Lidl
Handle: LidlGB
Industry: Retail
Brand: NatWest
Handle: NatWest_Help
Industry: Financial Services
Brand: Rabobank
Handle: Rabobank
Industry: Financial Services
Brand: Sky
Handle: SkyHelpTeam
Industry: Telecom
Financial Services
Brand: Southwest Airlines
Handle: SouthwestAir
Industry: Airlines
Brand: Swisscom
Handle: Swisscom
Industry: Telecom
Learn more about providing stellar customer care on digital channels.
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