Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data


Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore the Platform

Sprinklr Intuition

Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.

AI Studio

Create customized, powerful AI text classification models easily — without coding.


Visualize real-time data on command centers, retail signage, stadium screens, and more.


Build on-brand, shareable digital presentations that update with real-time data automatically.


Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.


Experiment and learn in an isolated test setting that mimics your live production environment.

Active Data Retention

Store Sprinklr data for customized time periods to meet business or compliance needs.


Integrate data and execute processes with external systems using RESTful web APIs.

All Products
33 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Brand Management

Leverage a unified view of the customer to help you protect, grow, and manage your brand

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Suites

Consolidate all of your social media needs on the only unified social suite

Case Management

Streamline case handling to reduce costs and accelerate time-to-resolution

Customer Engagement

Create a frictionless service experience no matter which channel customers use

Ticketing System

Deliver customers to the right agents—so you can reduce cost-per-interaction

Our Story
Culture & Talent
Investor Relations
Contact Us
Blog Home

4 ways to get the most from visual-data insights

Lisa Villano

April 21, 2022  •  5 min read

Share this Article

According to the Content Marketing Institute, social posts that focus on an image earn 2.3 times the engagement of posts that are exclusively text based. Images are so valuable because they evoke a feeling, create an association, or inspire an action from customers that can’t be fully captured in words. 

These unspoken motivations are incredibly important, especially in a digital ecosystem where consumers may interact with your logo or other brand images across dozens of channels. But that same digital context makes it difficult to understand how your logo is experienced or used and how those encounters are affecting your brand. Even though top brands spend millions to create a distinct visual aesthetic, they often struggle to understand and measure the impact of their investment.

If you can’t access real-time visual data and turn that insight into action, you might be missing an enormous opportunity to create more meaningful experiences and grow your brand. 

Capturing every aspect of the customer experience

Sprinklr research estimates that as many as 95% of companies are engaging in some form of social listening to tap into customer conversations across digital channels. Chances are you’re already leveraging some of these insights. 

Visual data completes this picture (pun very much intended) by giving you richer context for how your brand is performing in the marketplace — even when consumers don’t mention you by name. Brands that don’t add a visual component to their social marketing strategy face common challenges.

  • Limited visibility into customer sentiment or associations with brand logos

  • Incomplete share-of-voice metrics 

  • Inability to benchmark logo performance against competitors and partners

  • Unreliable logo-performance reporting and missing campaign ROI metrics

  • Inability to detect or prevent risks from the illicit use of brand images

  • Poorly informed crisis mitigation teams 

Fortunately, the combination of AI-enriched visual analysis with unified marketing and communications teams can help your brand avoid these pitfalls and capitalize on a truly comprehensive view of the customer. Here are four things winning brands do to extract actionable insights from visual data. 

1. Look beyond mere mentions

Imagine you’re a manufacturer of high-end watches. After the release of a new model, dozens of customers Tweet happy pictures of themselves proudly wearing their new watches — only they forget to tag your brand in the post. 

In this situation, you’d love to amplify those authentic endorsements, understand which product features customers like best, and engage with them on their channel of choice. Similarly, if they Tweet an unhappy picture of a defective watch, you need to know about it. If you are only using social listening for direct brand mentions, you are likely to miss these insights, as well as the opportunity to act on them. 

When visual data is added to social listening, your brand can be more adaptable and better measure the efficacy of social campaigns. AI pulls together related images from across social channels so you can better understand customer demographics, analyze facial expressions for sentiment and feeling, and unlock hidden associations with objects or activities most common in customer content. This also gives you stronger share-of-voice data for better ROI metrics than listening alone. 

This visual analysis can be applied to your competitors’ logos and images, too, so you can see where you stack up, learn from their successful strategies, and avoid their missteps.     

2. Leverage user-generated content (UGC)

When users share positive images of your products or logo, other potential customers are more likely to respond than they would be if similar imagery was included in an advertisement. That’s because UGC is more authentic and creates a greater feeling of trust around your brand, which leads to greater engagement and more successful content. 

Visual-insight solutions give you the ability to monitor this organic content, identify potential influencer partners, or validate similar messaging in your own campaigns. Visual data can save you time and resources by identifying UGC that your brand can repurpose, knowing it’s already been vetted by your customer community. 

Your brand can also leverage visual data to track the use of your logo in brand partnerships or sponsored content. This can help you understand how effective the partnership is or gain a clearer sense of sponsorship ROI.   

3. Protect brand reputation and prevent misinformation

Not every interaction with your brand will be positive. When a customer shares a negative experience or negative sentiment using a photo or image, greater visibility gives you the power to rectify the situation and provide exceptional service.

But reputational risk also extends beyond the occasional dissatisfied customer. In a digital world, scammers can easily modify your brand logo slightly, hoping to take advantage of consumer trust to sell counterfeit versions of your products or steal personal information. Your actual brand logo may appear in images related to negative news stories or unlicensed images could be used in vulgar, inappropriate ways. 

By tapping into visual data, you can identify these risks and mitigate them before they turn into crises.  

4. Engage and empower your entire marketing team

Tapping into brand images and logos across social and messaging channels provides critical insight that would otherwise be lost to every member of your brand team — and gives them the power to take action.

  • Brand manager: gains understanding of customer sentiment in images across social channels

  • Advertising team: incorporates visual data and high-performing UGC into campaigns to publish more targeted ads and drive higher conversion

  • PR manager: adds visual insights to traditional media monitoring for complete visibility into crisis-management risks

  • Digital marketing analyst: drills down into trends at a granular level using image patterns

  • Social media manager: engages with customer conversations even when the brand isn’t mentioned by name

  • Legal counsel: mitigates brand risk and identifies logo trademark infringement on digital channels

This connected ecosystem needs insight to do their jobs at the highest level, but they also need a unified platform so they can share accurate data, act quickly, and collaborate. Reduce point solutions in your marketing tech stack and seek out tools that allow teams to communicate from a central hub, automate workflows, and execute faster across silos. 

Unlock the full power of your brand logo with Sprinklr Visual Insights

Sprinklr Modern Research combines powerful Social Listening with Visual Insights to give you a 360-degree picture of customer sentiment and brand performance. As the only unified customer experience management (Unified-CXM) platform, Sprinklr makes it easy to:

  • Track the use and performance of your brand logo across 30+ digital, social, and messaging channels

  • Utilize optical character recognition (OCR) so you don’t miss brand-related text embedded in images

  • Leverage advanced AI for deeper analysis into sentiment, demographics, and patterns in visual data

  • Automate workflows to eliminate redundancies and reduce human error across silos

  • Engage with influencers and top-performing UGC through built-in rights’ management tools

  • Receive alerts about potential reputational risks involving your logo

Reach out for a demo of Sprinklr’s Visual Insights solution and experience the difference of a Unified-CXM platform.

Research & Insights
Share this Article
Modern Research
Visual Insights

Article Author

Lisa Villano

Senior Product Marketing Manager, Sprinklr

Learn more

Related Articles

F1 wins big on brand excellence at the Miami Grand Prix
Research & Insights
F1 wins big on brand excellence at the Miami Grand Prix

F1's viewership has skyrocketed globally with the onset of the 2022 season. Learn how Sprinklr uncovers unique F1 insights to harness customer experiences and engagement.

Drew Lazzara
May 16, 2022  •  6 min read

Read Article
Location-based intelligence helps deliver a complete customer experience
Research & Insights
Location-based intelligence helps deliver a complete customer experience

Using location-based intelligence ensures that your customers have the same seamless experience wherever they shop. Here are four things to consider.

Lisa Villano
May 5, 2022  •  6 min read

Read Article
Conversation Insights illuminate brand blind spots and unlock hidden value in customer data
Research & Insights
Conversation Insights illuminate brand blind spots and unlock hidden value in customer data

Brands struggle to extra value from data — unveil blind spots and close the gap between social data and relevant action with conversation insights. Learn more.

Soleil Kelley
April 28, 2022  •  3 min read

Read Article


Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen Experience


Our ServicesTrainingPartnersAgencyDeveloper Portal
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms