April 18, 2021 • 2 min read
Keeping your stress levels under control, the magic of customer experiences, organizational impact, and the undeniable allure of a brand story:
Episode #114: How to Manage Your Stress, with Neha Saxena
It’s Stress Awareness Month, and the Breath Yogi is here to help. Neha highlights strategies to keep stress under control, and then guides us through some breathing and meditation exercises to calm your mind.
Episode #115: The Art of the Possible, with Michael Crosse and Amanda Sternquist
Growth is top of mind for every business. Fortunately, modern channels can help drive that growth, in more ways than you can imagine. Today, Michael Crosse and Amanda Sternquist of HGS Digital break down the ROI of digital customer transformation, the magic of customer experiences, and the hidden costs of doing nothing.
Episode #116: How to Align Yourself for Impact, With Ryan Bonnici
Organizational silos hurt your business, and disrupt your customer experience. Ryan Bonnici, CMO at Whereby, talks with me about how crystal clear alignment can prevent problems before they arise, ultimately driving growth and smoothing out those customer experience bumps.
Episode #117: Got Buttermilk? The Allure of a Brand Story
I love buttermilk. Like, really love it. Possibly way more than is culturally appropriate. Today I open up the marketing fridge, pull out a half-gallon of Marburger, and talk about the often overlooked emotional aspects of the products and services we sell. I don’t care whether you’re selling buttermilk or bismuth, there are real consumer stories associated with your products. And that’s the real power of a brand.
We all say we’re customer centric, but are we really?
November 9, 2021 • 1 min read
That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started.
October 20, 2021 • 1 min read
It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign.
October 18, 2021 • 1 min read