Forrester found that emotion has a bigger impact on customer loyalty than both effectiveness and ease. As a result, they dubbed 2015 the year that companies should jump on the “emotional bandwagon” to differentiate their customer experience. Indeed, we h…

Hotel customer experience has never been more important. Connected and empowered like never before, customers’ expectations have skyrocketed. As a result, businesses have begun to realize that personalized interactions are now all but required – consider…

Marketers are obsessed with size, especially size of market, and they often spend billions of dollars chasing the biggest market of all: new customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to new customer…

When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many factors go into hotel selection: price, location, amenities, room size, food and beverage offerings, etc. No matter the purpose…

Tech brands have always been pioneers of social media marketing. HP was the first company to hit one million followers on LinkedIn. GE was one of the first brands to use Facebook Live for a major event. AT&T won the 2016 Shorty Award for Best Online Comm…

We’ve said it before: advertising on Snapchat Discover isn’t quite like anything else out there. On most social platforms, publishers, brands, and users all vie for attention within the same space. But Discover takes a different approach, putting content…

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your product catalog? Well…pretty much everything, because that’s really creepy. But seriously, here’s the answer: Using a visual plat…

Fueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” …

Government agencies have used social media to help them serve the public for years, and today, over 23 million people follow Twitter accounts maintained by government entities. The challenge for government agencies is to adapt social media platforms that…

What is your company’s purpose? Is it strictly profit, or is there more? Some companies say their purpose is focused on the environment, feeding the poor or some other important cause. I think the word cause may be more appropriate than the word purpose …

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same can be said for your social media content. Many of us have been there. We’ve spent a ton of time strategizing and creating a stunning piece of content, only to …

Last week, over 14,000 people from around the globe crowded into the Boston Convention & Exhibition Center for INBOUND 2015, where hundreds of speakers held sessions and keynotes on marketing, business, and innovation. If one thing was clear from the ses…