• Master's degree, Universita degli Studi di Bergamo, Italy
• BBA in Media and Communication, Ajeenkya D Y Patil University, Pune, India

Enterprise social media marketing, social media promotion trends, B2B and enterprise technology, IT and workplace journalism.

Umme Sutarwala is a freelance writer and technology journalist with a strong background in enterprise and B2B technology content. Her work for the Sprinklr blog focuses on social media marketing for enterprise businesses, covering the strategy, trends and tactics that help large-scale organisations boost brand visibility and customer engagement. She approaches these topics with the eye of a working journalist, and it shows in how current and research-led her guidance tends to be. Alongside her guest contributions, Umme has built an extensive body of journalism as a global news correspondent for technology publications including EnterpriseTalk and IT Security Wire, writing on IT skills, workplace culture and enterprise tech. That reporting background gives her writing a newsroom sensibility: timely, fact-driven and focused on what genuinely matters to enterprise readers.