Best Days and Times to Post on LinkedIn: Updated 2024 Guide

Ashima Jain

June 14, 20246 min read

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So, you've drafted a great LinkedIn post and used the most trending hashtags, but you've not used the best time to post on LinkedIn. The outcome? Your post didn’t receive the attention it deserves on the platform. 
 
With over 67 million companies vying for the attention of more than 1 billion active members globally, social media practitioners must stay cognizant of the days and times they choose to post their content on LinkedIn. Here’s where scheduling your LinkedIn posts becomes vital. It can help maximize the impressions and engagement your posts get. 

Considering this, we've curated a guide to help you determine the best days and times to post on LinkedIn so you can ace your LinkedIn marketing strategy and become a leading voice on the platform. So, let’s jump right in. 

Table of Contents

What is the best time to post on LinkedIn?

The best days and times to post on LinkedIn vary depending on the geography, demographics, behaviors and preferences of your target audience. And like with any other social media platform, there are optimal and suboptimal times. The timing of your post will decide whether it will reach your intended audience, receive decent visibility or just get drowned in users' feeds.  

While there is no one-size-fits-all solution, specific days and times tend to have higher engagement rates, owing to industry trends and user behavior patterns.  

Here's a quick rundown of the best days and times to claim your LinkedIn limelight and assert your brand's thought leadership: 

Mondays

Mondays usually witness a surge in professional activity as individuals return to work after the weekend. 8 a.m. to 11 a.m. EST and 2 p.m. to 4 p.m. EST are considered to be the best times to post on LinkedIn on Mondays. Monday mornings offer a chance to kickstart the week with your insights, as working professionals typically and habitually check their LinkedIn feeds before they start their day. Midday or noontime publications allow you to reach users who got left behind in the morning and are now catching up and networking online during task breaks at work. 

Tuesdays 

The best times to post on Tuesdays are usually the morning hours between 6 a.m. and 12 p.m. (noon) EST. Tuesdays usually see a higher engagement as people catch up after the busy Monday hustle and are prepping for the rest of the week.  

Wednesdays 

Wednesdays are considered the best days to post on LinkedIn, as your posts will likely attract the highest engagement during the midweek. The ideal timeslot to post on Wednesdays is between 12 p.m. to 2 p.m. EST as users are most active during the lunch breaks.  

Pro Tip 💡: LinkedIn users consume content most actively on Tuesdays and Wednesdays, so consider sharing insightful articles or data-driven reports. You can also host live Q&A sessions to spark thought-provoking discussions to garner visibility and enhance engagement.  

Thursdays 

LinkedIn posts, on Thursdays, show quite better performance stats when posted between 10 a.m. and 2 p.m. EST. Users typically stay productive online into the weekend, which presents a favorable opportunity to capture the attention of your target audience. 

Fridays 

Working professionals may exhibit slightly different browsing behavior on Fridays, as they're all geared up to welcome the fast-approaching weekend. Aim to post during early morning hours between 8 a.m. and 10 a.m. EST or during the lunch hours between 1 p.m. and 2 p.m. EST. Keep your content light and engaging on Fridays as users transition into the weekend. It’s also important to note that, in the Middle East, certain countries have holidays on Fridays and Saturdays, so time your posts for the mornings as pre-day light reads. 

Saturdays 

Since LinkedIn is a social media application that’s primarily built to connect working professionals, the engagement levels during the weekend are comparatively on the lower end. Consider posting during the early morning hours between 5 a.m. to 6 a.m. EST, as individuals may check their LinkedIn feed before jumpstarting their weekend plan. 

Sundays 

Very similar to Saturdays, Sundays also see very little user activity. However, if you still choose to post on a Sunday, you should target the early risers around 6 a.m. EST. The primary objective of individuals checking their LinkedIn feed on a Sunday is to prepare themselves for the new work week. 

Here is a quick snapshot of the best time to post on LinkedIn: 

Day 

Time to post 

Monday 

8 a.m. to 11 a.m. EST 
2 p.m. to 4 p.m. EST 

Tuesday 

6 a.m. and 12 p.m. (noon) EST 

Wednesday 

12 p.m. to 2 p.m. EST 

Thursday 

10 a.m. and 2 p.m. EST 

Friday 

8 a.m. and 10 a.m. EST 
1 p.m. and 2 p.m. EST 

Saturday 

5 a.m. to 6 a.m. EST 

Sunday 

Around 6 a.m. EST 

Read More: Social Media Posting Schedule: How to Create and Schedule Using Tool 

How to know your best times to post on LinkedIn? 

The best time to post on LinkedIn depends on each individual’s target audience and type of social media content. Here are some additional ways to discover your sweet spot on LinkedIn: 

  • LinkedIn analytics: Explore LinkedIn analytics to determine the optimal times for engaging based on your previous posts. This data can be valuable in gaining insights into how your audience behaves online so you can restrategize your LinkedIn posting strategy.

  • LinkedIn engagement tracking spreadsheet: You could also manually monitor your posts’ performance by using a spreadsheet. Record the date and time of your post as well as the likes, comments and shares it receives to find ideal posting trends.

  • Modern tools and platforms: While LinkedIn does come with built-in analytics tools, a few third-party tools help you find the right time for social media scheduling so your LinkedIn posts have greater reach, engagement and impact. 

Pro Tip 💡: Still unsure of how to find the best time to post on LinkedIn or which tech to use? Check out Sprinklr’s social media scheduling and publishing tool to make the process a whole lot easier. With it, you can: 

  • Auto-schedule your posts so they’re published at the ideal times with Sprinklr AI’s assistance 

  • Schedule and publish content on LinkedIn as well as other major social channels from a single dashboard 

  • Ensure that your content is always brand-compliant through multilevel publishing approval 

Sprinklr-s Smart Scheduling feature showcasing AI-recommended times for scheduling social media posts

Best time to post on LinkedIn by industry

The industry you belong to also plays a key role in deciding when to post on LinkedIn. For instance, companies from the B2B industry may need to post at a different pace and share more in-depth content in contrast to those from the B2C sector, requiring you to tailor your posting rhythm and social media content strategy based on your audience. 

Here is a brief overview of when firms from various industries could experience peak levels of engagement: 

  • B2C businesses: For business-to-consumer businesses, targeting consumers during lunch breaks (12–1 p.m. EST) or evenings (7–9 pm EST), when they are more relaxed and browsing social media, could be beneficial. 
     

  • B2B businesses: B2B businesses should continue to focus on the optimal times during the week (Tuesday and Wednesday mornings or late afternoons and Thursday mornings) when professionals are actively planning and working together. 
     

  • Software companies: Similar to B2B businesses, software companies typically thrive on weekdays during peak working hours. Think about Tuesday and Wednesday mornings for detailed topics and Thursday mornings for more casual, industry-related news. 
     

  • Healthcare companies: Healthcare businesses may find it beneficial to share educational content or industry news on Tuesday and Wednesday mornings from 10 a.m. to 12 p.m. (noon) EST. Think about scheduling patient-centric content or uplifting stories during the evenings (7–9 p.m. EST) on these days. 
     

  • Media companies: Media companies can find success in reaching readers during lunch breaks (12–1 p.m. EST) or evenings (7–9 p.m. EST), which is similar to B2C businesses. Nevertheless, Thursday mornings at 10 a.m. EST are also viable for reaching individuals before the weekend and building curiosity in your most recent material. 

Read More: How Often to Post on Social Media to Increase Your Brand Reach 

Best times to post on LinkedIn by time zone and location

The digital world's appeal is its ability to connect people worldwide. To increase engagement on LinkedIn, consider your target audience's location and time zone. Here's how: 

  • Identify your target audience: What is your target demographic? It is essential to perform an audience analysis and comprehend their demographic data, such as their location and historical preferences, so your content reaches the right people at the right time. 
     

  • Schedule posts as per time zones: You need to keep in mind the time zones that your audience dwells in. For example, if you reside in New York and are trying to reach professionals in London, you’ll have to adjust your posting schedule to be five hours ahead. In such cases, you and your team can use a tool like Sprinklr Social’s Editorial Calendar to align on a single time zone, even if the members are from all over the world.   

Sprinklr-s Editorial Calendar giving a weekly view of various marketing activities

Factors to consider when scheduling LinkedIn content

Understanding the optimal posting time is just one piece of the puzzle. Some additional factors to take into account when planning out your LinkedIn posts are listed below: 

  • Breaks in the workday: Since people are more likely to check social media during these times, plan material for lunch (12–1 p.m. EST) or mid-afternoon slumps (2–3 p.m. EST). 
     

  • Varying audience time zones: As mentioned earlier, adjust your publishing schedule to your target audience's geographical region and time zone. 
     

  • Posting frequency: Maintaining consistency is essential, but don't bore your viewers. Aim for two to three excellent posts every week. It's always quality over quantity. 
     

  • Day of the week: Even though interaction is typically higher on weekdays, weekends shouldn't be ignored entirely. Try posting on Sundays, in the early morning or evening, to see if it strikes a chord with your audience. 

Pro Tip 💡: While scheduling LinkedIn content properly is a key focus, creating the content that leads to the output could become hard at times. This is where you can make the most of Sprinklr AI+ as it allows you to:  

  • Generate post content for LinkedIn and other social platforms in an instant 

  • Simplify content reviews with AI-powered grammar and tone checks  

  • Create campaign briefs, descriptions, hashtags and more with a few clicks

Sprinklr AI+ auto-translating content to Spanish

  

Optimizing post scheduling on LinkedIn with Sprinklr Social 

Knowing the best times to post on LinkedIn and customizing your content strategy for your specific audience and industry can greatly enhance the visibility and interaction with your content. However, this is easier said than done as the social media landscape is vast and ever-evolving. This is where Sprinklr Social can be your friend. It can automate your LinkedIn post scheduling and management efforts, find the ideal times for your posts so they get greater engagement and enable faster content generation through advanced GenAI capabilities. It also offers top-tier data and channel coverage to capture critical conversations across social media and within your industry.  

Wondering how it can make your LinkedIn posts shine? 

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