For TV shows, social media isn’t just a marketing channel. It’s a place where people can discover exclusive content, engage with writers and actors, and chat before, during, and after their shows. As Twitter found, more than 60% of avid TV watchers share…

Beauty is a rapidly growing market and the consumer plays a central role in it, particularly thanks to modern channels like social media and messaging. It is through these new channels that consumers express themselves, give their opinions and share thei…

People have been talking about the rise of mobile for years. In 2013, Time welcomed us to the Golden Age of Mobile, speculating how mobile innovation and “connected intelligence” will continue to revolutionize everything from the way we do healthcare to …

From vending machines that take sweat instead of cash, to in-store Vines that provide practical home improvement tips, August brought us a number of clever, boundary-pushing content marketing campaigns. Here are five of our favorite enterprise marketing …

Picture this: You’re sitting at your office desk. You see something out of the corner of your eye. You turn to look out your window and are confronted by a floating, headless mannequin wearing a suit. Once you realize you’re not dreaming, what do you do?…

A couple years ago, scientists at MIT showed the world that the human brain needs only 13 milliseconds to process an image. According to MIT professor Mary Potter, this shows that the main purpose of vision is to identify concepts—to understand the world…

A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it was the turn of more #relatable individuals like Jonathan and Anna Saccone Joly, who started documenting their daily lives as…

There are lots of experts out there. With the rise of the internet – and social media in particular – people can easily find kindred spirits with similar, often hyper-specific interests. At any given moment there are countless digital conversations in pr…

Distributing great content on a global scale, while tailoring it to individual markets, can be tricky. One of the core challenges is the balancing act of strategizing holistically while providing relevant material in different locations. Global content m…

A funny thing happened on the way toward widespread adoption of social media marketing: The use of global social networks as traditional publishing — and hence brand marketing — platforms was rightly perceived as a fairly limited way to achieve trusted, …

Tinder, the dating app that made “swipe right” and “swipe left” part of our everyday verbiage, is winning the hearts of users and advertisers alike. The app’s user base of 50 million, 85% of which are between the ages of 18 and 34, has caught the attenti…

Marketing on Instagram is highly effective because it’s a visual platform – people remember more of what they see than what they read or hear because the brain is made for visual processing. This means that your messaging is likely more impactful on this…