I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in the midst of a global crisis. As a business manager, COVID-19 is almost certainly impacting your marketing, social me…

During a disease outbreak like Coronavirus Disease 2019 (COVID-19), governments play two fundamental roles. First, they need to develop strategies that will help slow the rate at which viruses are spreading throughout the population. Second, they need to…

This post was originally published by Margery on LinkedIn, here. After Grab acquired Uber’s Southeast Asia business in 2018, I joined Grab to lead the company’s Social practice. It’s been quite a ride working in the Global HQ of Southeast Asia’s first de…

Jeff Bezos jokes, political acceptance speeches, Idina Menzel pronounced correctly, a surprise Eminem performance, and one ready-to-rage Bong Joon-ho. The 2020 Oscars had more than I could ask for. No host, no problem. During Oscars Day, Sunday on Februa…

At Sprinklr, we talk a lot about helping brands connect with customers across modern channels like Twitter, Facebook, Reddit, and WeChat. But, did you know that we also support effective email marketing? We understand that B2B marketers rely on email to …

No matter what type of business you are running, you will get run over if your focus is not on this one segment. And no – it’s not your excellent 5-year plan, perks, strategy or funding – it’s your customers! Especially your most loyal customers. The Cus…

Do you want to maximize ad conversions? Let’s explore how you can use Sprinklr’s segmentation capabilities on Twitter to build a conversion funnel and improve your ad conversions. Understand Conversion Funnel As a marketer/advertiser, you want to reach t…

There are two types of people in the world. Those that are obsessed with TikTok and those that don’t know what it is. This blog is an explainer for the latter. TikTok is a short video based social network with an emphasis on UGC, lip-syncing, and collabo…

What makes a memorable marketing campaign? Often, it’s a superstar or a jingle that catches your attention. But this year, the brands breaking through the noise are giving you big, emotional messages. Using Sprinklr data in honor of the company’s 10th bi…

Even for seasoned marketing professionals, sprinklr marketing terminology can be confusing. There are more acronyms than we can count, and new technologies are constantly yielding new words and phrases. To help you understand some of the digital marketi …

At one point in time, all marketing was personal. The bank teller knew your name, the door-to-door salesman knocked on your door, and the car dealer knew what you liked in a car because he lived a single block away. That time, however, is now long gone. …

Imagine a Google spreadsheet. It can be accessed across a range of computers and updated in real time for all of those computers to see. There’s no delay in processing the updates and no gatekeepers preventing those updates from happening. That’s the kin…