Marketing & Advertising
Boost your brand and prove the value of your digital spend.
With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more than a space for recipe swaps and interior design inspiration. Getting the most out of Pinterest requires a fundamental underst…
Sprinklr Team
January 30, 2021
When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for 77% of online conversions visible to Facebook. And according to the social network, people use the platform each holiday season for…
Sprinklr Team
January 28, 2021
Do what you love and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed, …
Sprinklr Team
January 28, 2021
Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once. Recently, however, more and more users are harnessing social platforms for one-on-one conversations – especially with brands. It …
Sprinklr Team
January 28, 2021
On December 11th, Facebook is changing how digital marketing platforms will connect to hashtag content from Instagram with new modern APIs. As a Facebook Marketing Partner, Sprinklr has been working closely with Instagram adapting to these changes. The n…
Sprinklr Team
January 28, 2021
Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…
Guest Author
January 27, 2021
Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keeping employees excited and sharing in the long-term is a whole other can of worms. This is what I’ve learned from nearly nine m…
Sprinklr Team
January 25, 2021
The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established players in the industry. They are time-tested brands that recognize the importance of establishing an authentic and superior so…
Sprinklr Team
January 25, 2021
Marketers are obsessed with size, especially size of market, and they often spend billions of dollars chasing the biggest market of all: new customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to new customer…
Sprinklr Team
January 22, 2021
Tech brands have always been pioneers of social media marketing. HP was the first company to hit one million followers on LinkedIn. GE was one of the first brands to use Facebook Live for a major event. AT&T won the 2016 Shorty Award for Best Online Comm…
Sprinklr Team
January 21, 2021
We’ve said it before: advertising on Snapchat Discover isn’t quite like anything else out there. On most social platforms, publishers, brands, and users all vie for attention within the same space. But Discover takes a different approach, putting content…
Sprinklr Team
January 21, 2021
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your product catalog? Well…pretty much everything, because that’s really creepy. But seriously, here’s the answer: Using a visual plat…
Sprinklr Team
January 20, 2021