As a marketing manager, you spend tons of time and energy coming up with awesome, engaging campaigns. With any luck, everything goes according to plan. There’s just one catch: how do you share the results of your efforts with the rest of your company? Wi…

Marketers are obsessed with size, especially size of market, and they often spend billions of dollars chasing the biggest market of all: new customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to new customer…

Tech brands have always been pioneers of social media marketing. HP was the first company to hit one million followers on LinkedIn. GE was one of the first brands to use Facebook Live for a major event. AT&T won the 2016 Shorty Award for Best Online Comm…

We’ve said it before: advertising on Snapchat Discover isn’t quite like anything else out there. On most social platforms, publishers, brands, and users all vie for attention within the same space. But Discover takes a different approach, putting content…

According to a recent study, lead quality is the most important lead generation objective for marketers in 2016. One of the best ways to generate high-quality leads is to make sure you’re reaching the right people—those who will be the most receptive to …

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your product catalog? Well…pretty much everything, because that’s really creepy. But seriously, here’s the answer: Using a visual plat…

Fueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” …

Government agencies have used social media to help them serve the public for years, and today, over 23 million people follow Twitter accounts maintained by government entities. The challenge for government agencies is to adapt social media platforms that…

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same can be said for your social media content. Many of us have been there. We’ve spent a ton of time strategizing and creating a stunning piece of content, only to …

On October 14, 2012 we witnessed a research mission to the edge of space that was breathtaking for its scope and shocking for the fact that it was orchestrated by a private corporation. The Red Bull Stratos experiment broke scientific barriers, rekindled…

Last week, over 14,000 people from around the globe crowded into the Boston Convention & Exhibition Center for INBOUND 2015, where hundreds of speakers held sessions and keynotes on marketing, business, and innovation. If one thing was clear from the ses…

When you think of top automotive brands, what comes to mind? Probably car names like BMW, Ford, and Jeep. Maybe Toyota, Lexus, and Honda. What might not pop up is Falken Tire. After all, a tire brand couldn’t compete with luxury car manufacturers from ar…