Marketing & Advertising
Boost your brand and prove the value of your digital spend.
Fueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” …
Sprinklr Team
January 20, 2021
Government agencies have used social media to help them serve the public for years, and today, over 23 million people follow Twitter accounts maintained by government entities. The challenge for government agencies is to adapt social media platforms that…
Sprinklr Team
January 19, 2021
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same can be said for your social media content. Many of us have been there. We’ve spent a ton of time strategizing and creating a stunning piece of content, only to …
Sprinklr Team
January 19, 2021
On October 14, 2012 we witnessed a research mission to the edge of space that was breathtaking for its scope and shocking for the fact that it was orchestrated by a private corporation. The Red Bull Stratos experiment broke scientific barriers, rekindled…
Guest Author
January 19, 2021
Last week, over 14,000 people from around the globe crowded into the Boston Convention & Exhibition Center for INBOUND 2015, where hundreds of speakers held sessions and keynotes on marketing, business, and innovation. If one thing was clear from the ses…
Sprinklr Team
January 19, 2021
When you think of top automotive brands, what comes to mind? Probably car names like BMW, Ford, and Jeep. Maybe Toyota, Lexus, and Honda. What might not pop up is Falken Tire. After all, a tire brand couldn’t compete with luxury car manufacturers from ar…
Guest Author
January 18, 2021
While you can do your best to prevent a brand crisis, no company is completely immune to all the things that can go wrong. At any given time, you could be facing labor and employment issues; corporate restructuring and bankruptcy; leadership changes; dat…
Guest Author
January 18, 2021
There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for themselves: 90% of Pinners make purchase decisions on the platform and 70% use it to find new products. In fact, advertisers se…
Sprinklr Team
January 17, 2021
When most people think of brands winning at social media, a few standouts often come to mind (Wendy’s and Oreo, we’re looking at you!). But the food industry isn’t the only one excelling at social. In fact, there are shining examples in a number of secto…
Sprinklr Team
January 15, 2021
For executives who are newly exploring social media, one of the greatest barriers to entry is simply digesting the colloquialisms that this form of media has so openly embraced. New users to a social media site are promptly presented with a myriad of unf…
Sprinklr Team
January 15, 2021
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked alongside individual countries’ GDP. Luxury brands make up half of this figure. Traditionally reliant on physical retail exp…
Sprinklr Team
January 14, 2021
Brands have much to learn from the past holiday social campaigns that thrived, whether it be from their strategy or their execution.
Sprinklr Team
January 12, 2021