December 3, 2020 • 1 min read
When is a fad not a fad? We’re seeing many of the same attitudes around blockchain today as we saw around the Internet 30 years ago. Is blockchain the next big thing? Or an alluring mirage? In today’s episode, Yoli Chisholm and I talk about blockchain, digital currency, and how customer experience might benefit.
In an effort to achieve total CXM harmony, we’re going back to basics.
October 12, 2021 • 1 min read
It’s an exciting time to be in marketing. Organizations are finally waking up to the fact that their brand isn’t what they say it is. Their brand is a reflection of the experiences they land with their customers. In this Adweek webinar, Danny Wright and …
August 9, 2021 • 1 min read
I’ve said this before (and I’ll probably say it again), but there has never been a better time to be a marketer. In this MarketingProfs webinar, Valerie Witt and I explore the merging of mass reach with 1:1 engagement — a sea change that gives brands unp…
August 6, 2021 • 1 min read