Today is “Pretend to be a Time Traveler” day. So, we’re going to do just that. What would a time traveler from, say, 125 years ago, think of some of our customer experiences? What would surprise them? What would delight them? And what could we do differently to recapture some of the personal, one-to-one connections that modern customer experiences too often lack? It’s a look back…or forward…or sideways, to a time when customer connections meant everything.
In an effort to achieve total CXM harmony, we’re going back to basics.
October 12, 2021 • 1 min read
It’s an exciting time to be in marketing. Organizations are finally waking up to the fact that their brand isn’t what they say it is. Their brand is a reflection of the experiences they land with their customers. In this Adweek webinar, Danny Wright and …
August 9, 2021 • 1 min read
I’ve said this before (and I’ll probably say it again), but there has never been a better time to be a marketer. In this MarketingProfs webinar, Valerie Witt and I explore the merging of mass reach with 1:1 engagement — a sea change that gives brands unp…
August 6, 2021 • 1 min read