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Episode #37: The Collision of Social Movements and Marketing, with Katie Martell

Grad Conn

December 17, 2020  •  1 min read

We’re living in an age where buyers (both B2B and B2C) want a personal relationship with brands. And more than that, they expect those brands to share their values. Katie Martell, unapologetic marketing truth-teller, joins me today for Part 1 of a rollicking discussion about “woke washing.” It’s the collision of social movements and marketing in an era where brands are being looked to as stewards of societal values. Learn more here: Katie-Martell.com

Unified-CXM Experience
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Grad Conn

Chief Experience Officer, Sprinklr

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