Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name is lost? Not via an Ocean’s Eleven type heist, but from the overwhelming adoption of the consumers who use it? The phenomenon is called “genericide.” And it’s why brands spend so much time and energy protecting their trademarks.
We all say we’re customer centric, but are we really?
November 9, 2021 • 1 min read
That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started.
October 20, 2021 • 1 min read
It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign.
October 18, 2021 • 1 min read