Blog Home

Episode #42: When Is a Brand Not a Brand?

Grad Conn

December 22, 2020  •  1 min read

Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name is lost? Not via an Ocean’s Eleven type heist, but from the overwhelming adoption of the consumers who use it? The phenomenon is called “genericide.” And it’s why brands spend so much time and energy protecting their trademarks.

See all CXM Experience podcasts
The CXM Experience on Apple Podcasts
The CXM Experience LinkedIn Group

Unified-CXM Experience
Share this Article

Article Author

Grad Conn

Chief Experience Officer, Sprinklr

Learn more

Related Articles

Episode #168: How the Voice of the Customer Fuels CXM
Unified-CXM Experience
Episode #168: How the Voice of the Customer Fuels CXM

We all say we’re customer centric, but are we really?

Grad Conn
November 9, 2021  •  1 min read

Read Article
Episode #167: Our Amazing, 1-Year Anniversary Extravaganza
Unified-CXM Experience
Episode #167: Our Amazing, 1-Year Anniversary Extravaganza

That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started.

Grad Conn
October 20, 2021  •  1 min read

Read Article
Episode #166: How Beautiful Design Makes a Beautiful Life
Unified-CXM Experience
Episode #166: How Beautiful Design Makes a Beautiful Life

It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign.

Grad Conn
October 18, 2021  •  1 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingModern Sales & EngagementCXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms