Forrester Report: Sprinklr a Leader in Social Media Management Solution Evaluation
June 9, 20172 min read
It’s tough out there for social media users. When they take a fun picture, they’re overwhelmed with choices. Is it best to Snap it, ‘gram it, post it, tweet it, or do all of the above? The growing number of social platforms has made it difficult to decide what content should go where.
But while this may be a minor struggle for individual users, it can be a monumental hurdle for brands. Companies are all but required to maintain a strong, wide-ranging social media presence, which means they must constantly produce content and disseminate it across several social platforms.
At Sprinklr, we are proud to offer a solution that lets brands provide a high level of customer experience by seamlessly managing their accounts in the increasingly complex social landscape.
Industry experts have taken note. In its June 2017 report, The Forrester Wave™: Social Media Management Solutions (SMMS), Q2 2017, Forrester Research, Inc. lists Sprinklr as a “Leader” in the evaluation.
The report, which evaluated ten SMMS providers across 32 criteria, notes that “only Sprinklr received a perfect score for its social advertising integration capabilities.”
“Sprinklr’s SMMS is best for large enterprise social deployments or organizations that already leverage its listening capability.”
One Solution, Many Platforms
We believe Forrester’s rating as a Leader for Sprinklr reflects our commitment to building solutions that empower companies to reach, engage, and listen across all digital channels – at scale, and through an integrate-able, collaborative, unified platform.
As the Forrester report puts it, “Sprinklr’s [solutions] let clients stay within Sprinklr even as they boost posts, create dark posts, or set targeting and budget parameters. Plus, Sprinklr offers solid measurement capabilities.”