September 21, 2021 • 5 min read
Managing a million-dollar budget for ad spend is a big responsibility. You’re charged with producing campaigns economically and earning stellar results at the same time.
What would your boss (or your client) say if you could increase ad performance by 20% — or even 30%? How would that jump in results revolutionize your advertising efforts?
If you’re advertising on LinkedIn, that kind of improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.
Brand and agency teams need constant communication in order to assemble the assets and strategy for campaigns that meet quality standards. As a result, decisions and files can get lost in email threads, and work may have to be redone because vital direction arrives too late.
Contextual collaboration for both in-house and external contributors makes the production phase more efficient, no matter what channel you’re targeting. Imagine doing in a day what used to take weeks. With Sprinklr, you can view and comment on creative assets within a central library, tag collaborators, and add notes to campaigns and tasks in a single thread, and review an audit trail of actions to see who did what.
When ad calendars are kept in multiple spreadsheets, it’s hard to get a clear picture of what’s running where. Approvals can also get missed if they come in through different apps and email. This confusion contributes to delays and errors that waste resources.
With Sprinklr’s cross-team collaboration tools, you can set up workflows to automatically trigger reviews based on predefined actions. That way, nothing gets published unless it has the proper approvals. You can also schedule campaigns to run on specific days, weeks, or even months in the future. Again, these tools will help you complete production in a fraction of the time.
Some advertising tasks are simple, repetitive, and data-heavy, and people often find them time-consuming. For example, optimization activities like making changes to budgets, bids, and ad pacing can be tedious.
By entrusting these tasks to AI, you accomplish them faster and with less expense and fewer errors. Team members are freed up for more value-added and interesting work. You can dynamically shift budgets between campaigns and ad sets based on real-time performance to systematically increase return on ad spend. You can also automate the manual bid process to save time and improve performance. Using the AI available through Sprinklr, you can see performance gains of up to 20%.
If you only have access to an ad’s historical performance, rather than what’s happening right now, your optimization will be limited. Similarly, if you only have standard channel metrics, rather than business metrics for your specific campaigns on that channel, you could be missing opportunities for optimization.
Instead, review reporting dashboards populated with real-time data that are generated automatically. Custom brand calculations and third-party analytics inside Sprinklr can help you surface up-to-the-minute insights, monitor pacing, and compare campaign performance to benchmarks. Rather than relying on past performance alone, you can use this intel to improve the quality of your leads, which can have a significant impact on campaign results.
Putting together hundreds of ads so you can test different creative and targeting variations is very valuable, but also a big investment of time and effort if it’s being done manually.
Using a tool that lets you build large campaigns in seconds is more efficient. Create permutations in multiple dimensions so you can test variants to identify top performers.
After you identify optimizations for a large-scale campaign, you can perform them in bulk, within half the time you would usually spend.
Set up filters to search for campaigns that fit your optimization criteria and apply macros to accomplish a bulk update. Optimizing across the conversion funnel for click-throughs, completions, conversions, and sales will increase your revenue from social advertising.
Automation is even better for increasing your return on ad spend. Sprinklr allows you to design rules and conditions that optimize across social platforms, creative unit types, and audience types (psychographic, demographic, and geographic).
When you add the modern management of Sprinklr to LinkedIn, the results will show just what a power couple they are. You’ll see a higher return on your ad spend and your costs for producing ads will go down.
To learn more about the value of using Sprinklr with LinkedIn, read the eBook Better Together: Advertising That Outperforms with Sprinklr and LinkedIn.
Hailey is a Senior Partner Marketing Manager at Sprinklr based in Chicago, IL. She works with our social channel and agency partners on key marketing initiatives. Outside of work she loves to travel and spend time with her French Bulldog named Nelson.
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