Blog Home

Using UGC to Drive Sales: Introducing Sprinklr Gallery

Sprinklr Team

January 11, 2018  •  2 min read

I recently got a new watch that I’m really excited about.

It first caught my eye in a crowded store. I snapped a photo to remember the brand, then moved on. Come Christmas, my wife asked me what I wanted and I thought about that watch. But I wasn’t sure if I liked it enough – based on just one glimpse – to fully commit. So I took to social to see how it looked on other customers, browse other styles, and finally make my decision.

And it turns out that my path to purchase isn’t at all unique.

Countless times a day –  at least 25% of all purchases, according to one study – shoppers turn to user generated content (UGC) before pulling the trigger. The same study found over 75% of consumers find UGC more trustworthy than traditional ads. No wonder customer testimonials have long been a go-to marketing tactic – brands want to show “real” people with real enthusiasm. The problem, as you’ve noticed, is that it rarely looks natural if you have to pay someone to say it.

Social media, however, is a rich repository of the real thing – customer advocacy in its purest and most compelling form.

Introducing Sprinklr Gallery

Up until now, the pressing challenge for brands has been figuring out how to take advantage of the abundant content being organically created by fans – then turn around and present it effectively to new customers.

Helping brands to solve that challenge is why we created, and are thrilled to announce, Sprinklr Gallery: a powerful new solution that allows brands to curate and embed social content directly onto any website or mobile app. This streamlines the buyer journey – helping customers discover, validate, and purchase products directly in one place.

Here’s What’s Possible with Sprinklr Gallery

  • Curate and embed both brand content and UGC onto websites, product display pages, and mobile apps.

  • Create shoppable experiences by tagging posts with products from a brand catalog.

  • Gain valuable insight into the posts and people generating the most sales – intel that can be used to drive content creation, influencer marketing, and social strategy.

  • Strengthen relationships with customers by putting them and their experiences in the spotlight.

Learn more about how Sprinklr Gallery can help your business.

Authentic Conversations Control Commerce

Connected and empowered through social, even casual shoppers now passionately and publicly share how they feel about products and services – every millisecond.

This leaves brands with a choice (and a challenge). Tap into the the power of social and use customer conversations to drive marketing, sales, and beyond – or let those conversations control you. With Sprinklr Gallery, we’re excited to help brands turn customer-generated content into unique and compelling selling opportunities.

Announcements
Share this Article
products featured
Modern Sales & Engagement

Article Author

Sprinklr Team

Learn more

Related Articles

Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services
Announcements
Sprinklr named TSIA STAR Award finalist for Best Practices in Education Services

I’m very excited to announce that Sprinklr is named a 2021 TSIA (Technology & Services Industry Association) STAR Award finalist for Best Practices in Education Services!

Anna Buffard
September 17, 2021  •  3 min read

Read Article
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads
Announcements
Sprinklr Integrates With TikTok, Supports In-Feed Video Ads

This article was written by David Cohen from Adweek Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads o…

Sprinklr Team
May 22, 2020  •  3 min read

Read Article
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience
Announcements
Announcing Sprinklr’s Winter 2020 Release: Delivering Over 400 New Capabilities Focused on Improving Productivity and User Experience

Sprinklr’s Winter ‘20 Release is now available to customers globally! The release includes over 400 new capabilities and enhancements across the five products on Sprinklr’s customer experience management (CXM) platform: Modern Marketing, Modern Advertisi…

Pavitar Singh
February 22, 2020  •  8 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingModern Sales & EngagementCXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms