Blog Home

Weekly Podcast Roundup: Crisis Management, Big Dreams, and B2B Marketing

Grad Conn

May 1, 2021  •  2 min read

Managing through a crisis, the marketing power of dreams, and the secret ingredient in Downy fabric softener, this week on the CXM Experience.

Episode #121: Managing Through a Crisis, with Neha Saxena
India is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees located throughout India, so this issue is hitting us on a very personal level. Today, Neha and I talk about the crisis, explore how leaders can support their teams, and offer some ways you can help.


Episode #122: Dream Big, the Marketing Potential of Dream Transference
We all have dreams. Things we want to do, goals we want to accomplish, places we want to visit. Often, we realize that these dreams may never come to fruition (let’s face it, I’m probably not going to help colonize Mars, or race in the French Grand Prix). But as marketers, we need to recognize and appreciate these dreams, and make sure our customers see the potential in our products, and in themselves.


Episode #123: The April Fresh Smell of B2B Selling
Is there really any such thing as B2B selling? We’re never selling to a business; we’re selling to a business person. And that person is an actual human being, with goals, aspirations, and concerns. Too often B2B marketers fall back on selling features and functions — but that’s not what anyone is buying. In today’s episode, I reveal the secret of Downy fabric softener, and use that secret to explain the real reason B2B buyers buy your products and services. I can almost guarantee it’s not what you think.

Unified-CXM Experience
Share this Article

Article Author

Grad Conn

Chief Experience Officer, Sprinklr

Learn more

Related Articles

Episode #164: Back to Basics — What is CXM, Really?
Unified-CXM Experience
Episode #164: Back to Basics — What is CXM, Really?

In an effort to achieve total CXM harmony, we’re going back to basics.

Grad Conn
October 12, 2021  •  1 min read

Read Article
Episode #154: The New Customer Experience, with Danny Wright
Unified-CXM Experience
Episode #154: The New Customer Experience, with Danny Wright

It’s an exciting time to be in marketing. Organizations are finally waking up to the fact that their brand isn’t what they say it is. Their brand is a reflection of the experiences they land with their customers. In this Adweek webinar, Danny Wright and …

Grad Conn
August 9, 2021  •  1 min read

Read Article
Episode #153: How the World’s Greatest Brands do Mass 1:1 Marketing
Unified-CXM Experience
Episode #153: How the World’s Greatest Brands do Mass 1:1 Marketing

I’ve said this before (and I’ll probably say it again), but there has never been a better time to be a marketer. In this MarketingProfs webinar, Valerie Witt and I explore the merging of mass reach with 1:1 engagement — a sea change that gives brands unp…

Grad Conn
August 6, 2021  •  1 min read

Read Article

Products

Modern CareModern ResearchModern Marketing & AdvertisingModern Sales & EngagementCXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms