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Episode #38: The Relentless Quest for Brand Authenticity, with Katie Martell

Grad Conn

December 18, 2020  •  1 min read

The Relentless Quest for Brand Authenticity, with Katie Martell

The search for authenticity drives many of our decisions, including our brand choices. We’re all hoping for those elusive, authentic experiences. In Part 2 of my discussion with Katie Martell we dive deep into performative brand allyship, the dangerous illusion of progress, and the unexpected benefits of an alien invasion. We finish up with a look at how brands can best demonstrate true authenticity. Spoiler alert: it’s more than feel-good ads and woke-washed social media posts. 

Learn more about Katie here: https://www.katie-martell.com/

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Grad Conn

Chief Experience Officer, Sprinklr

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