10 Best Social Media Marketing Examples in 2024

Akshay Puri

Aishwarya Suresh

May 7, 20246 min read

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In today's fiercely competitive business landscape, social media marketing is an important tool for success. Whether you're running a startup or a small-to-medium-sized enterprise, mastering social media marketing is crucial. It's the linchpin for enhancing brand recognition, cultivating robust customer engagement and driving revenue growth.  

In this article, we'll be exploring the vital role of social media marketing in 2023-24, showcasing successful examples. We'll be delving into the power of user-generated content, the art of interactive storytelling campaigns and more. So, let’s get right to it, starting with the definition. 

What is social media marketing? 

Social media marketing is a digital marketing strategy that utilizes social media platforms to promote products, services or brands to a wide audience.  

It can encompass various activities, such as:  

  • Social media content creation: Crafting compelling text, images, videos and other media to capture the attention of users  

  • Audience engagement: Building a customer community by interacting with users through likes, comments, shares and messages  

  • Social media analytics: Monitoring and analyzing performance metrics to refine strategies and achieve measurable social media goals  

  • Social media reputation management: Maintaining a positive brand image by promptly addressing feedback and resolving issues 

  • Influencer marketing: Collaborating with influencers to leverage their credibility and reach 

Learn More: 11 Steps to a Successful Social Media Strategy in 2024 

❓ Did you know  

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 Top 10 social media marketing examples in 2024   

The examples of social media marketing highlighted below show how brands are creative and effective in getting users to like and engage with their content.  

1. How Dove used “Real Beauty Sketches” to skyrocket engagement 

Dove, a personal care brand, launched the "Real Beauty Sketches" campaign in which women described themselves to an artist who drew two sketches: one based on their self-description and another based on how others saw them. The second sketch was more flattering, promoting self-acceptance. This emotionally resonant story used beautiful visuals and leveraged social media to reach millions.   

The ad campaign was released on April 14, 2013 and quickly generated a strong reaction, going viral within days. According to AdAge, the campaign generated just under 30 million views and 660,000 Facebook shares during its first ten days. And by the end of two weeks, the 3-minute video had been viewed 30.6 million times; user feedback on YouTube was 97.6% positive (98,000 likes and 2,200 dislikes).   

This campaign illustrates how digital marketing can connect with audiences, change perceptions and achieve business goals through storytelling, visuals, social media and result tracking.  

The subject of a before-and-after sketch routine by Dove-s artist


💡 Pro Tip: Customer engagement on social media takes various forms such as likes, shares, comments, DMs, mentions and many more. Be sure to track them all, to know where you’re headed. For more such insights dive right into this blog

2. How GoPro leverages user-generated content (UGC) to create viral marketing campaigns 

GoPro's marketing success lies in its UGC. Its campaign "Million Dollar Challenge" transformed customers into brand ambassadors by showcasing their adventurous experiences on social media. This helped the brand to improve engagement and build a solid community around the brand.  

Since its launch, it has become one of the brand’s most successful marketing campaigns, garnering a record 43,000 submissions globally this year. In April, 55 video creators from 21 countries took an equal cut of the $1 million prize — each receiving $18,181.81 and their clip appearing in a final highlight cut.  

3. How Coca-Cola scored big with its ‘Share a Coke’ campaign 

Coca-Cola’s "Share a Coke" campaign achieved remarkable success when the brand personalized bottles with popular names. This campaign encouraged social sharing by creating emotional connections.  

Starting in Australia, where the brand sold more than 250 million customized Coke bottles and cans, the campaign quickly spread to more than 70 countries worldwide. The brand witnessed its sales increase by more than 2.5 percent less than a year after the campaign's release in 2012.   

Up to now, the campaign has generated millions of dollars and countless impressions for Coca-Cola, thus becoming one of the most exceptional case studies in the global marketing industry.  

A Share a Coke promo by Coca-Cola


4. How Tesla taps into Elon Musk’s social persona to better connect with its followers  

The authentic and often quirky social media presence of Elon Musk, the CEO of Tesla, helped the brand generate buzz and connect directly with customers. His posts align with Tesla's brand identity. All this fostered transparency and excitement among its audience, showcasing the power of a CEO's personal touch in brand marketing. 

A social media handle of Tesla


5. How Nike grows its community of loyal followers with UGC  

Nike rolled out the Choose Your Winter campaign to address the issue of cold weather and how it impacts athletes’ performance.   

The campaign revolved around the following themes:  

  • Athleticism in all seasons: This was Nike’s way of advocating for year-round activity despite temperature changes, and to encourage its customers to stay active through developing winter sports and activities. 

  • Comedic brand marketing: The use of humor and satire in the ad is a key trend that can be used to attract Gen Z and other young consumer segments, driving greater engagement with campaigns and messages. 

4 Steps to Build and Maintain a Winning UGC Strategy

6. How British Army’s “Nothing can do what a soldier can do” campaign resulted in record recruitment numbers

The British Army's recruitment campaign addressed the fear of automation in the military. It emphasized the irreplaceable value of soldiers using the tagline "Nothing Can Do What a Soldier Can Do." The campaign combined technology and human judgment to assure recruits that their intelligence remains essential to the Army's future.  

A promo of the British Army-s Nothing Can Do What a Soldier Can Do campaign


7. How Gillette's “We believe: The best men can be” campaign broadened people’s minds  

In January 2019, Gillette launched a progressive social media campaign coined "The Best Men Can Be" which challenged traditional masculinity. Their YouTube film showcased the pitfalls of toxic masculinity. And this campaign was inspired by the #MeToo movement and it promoted positive examples of manhood.   

On Instagram, it spotlighted male role models with inspiring personal growth and transformation stories. 

A promo of Gillette-s The Best Men Can Be campaign


8. How Old Spice reinvented a classic through social media and captured everyone’s hearts  

Old Spice successfully reinvented itself through humorous social media advertising, like with the "The Man Your Man Could Smell Like" campaign. It harnessed surprise and humor, proving that laughter is a powerful marketing tool.  

This campaign boosted its brand awareness, followers and engagement.  

A promo of Old Spice-s The Man Your Man Could Smell Like campaign


9. How Spotify keeps its users engaged through personalized marketing  

Spotify's Wrapped campaign is a great example of personalized marketing. Every year, users look forward to their personalized music summaries through this campaign, which showcases their top songs and artists.   

This not only engages users but also shows that Spotify knows them well. It encourages them to share their music experiences on social media.  

An astrology-themed presentation of artists to users as part of the Spotify "Wrapped"


💡 Here’s a fascinating fact: Companies that use personalization tend to grow 40% faster than their competitors — a significant difference in today's hyper-competitive market. Want more of such eye-openers? Dive right into this blog

10. How Greggs marketed its product with pizzazz on social media  

The brand's vegan sausage roll campaign was a sensation. It used iPhone-style video ads with humor, engaging with customer feedback cleverly. This approach boosted sales, making it a top-selling product.  

A Gregg-s vegan sausage roll next to a drink


Read More: 7 Inspirational Social Media Campaign Examples  


From leveraging user-generated content to crafting compelling storytelling campaigns, there are myriad avenues for brands to establish meaningful connections with their target audience. As social media continues to impact consumer behavior, it has become imperative for businesses to remain at the forefront of these evolving trends.  

Sprinklr is at the forefront of this evolution, harnessing powerful AI technology to support businesses to run marketing campaigns effectively. It facilitates the creation and effective tracking of campaigns and offers robust analytical capabilities to measure their performance and mitigate associated risks.   

You can experience the capabilities of Sprinklr Social and transform your social media marketing with a free trial. 

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