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Reduce call volume with a radically different contact center solution
Build & manage an online community integrated into your Care strategy
Respond faster with personalized, data-driven 1:1 customer support
Reduce costs by automating routine inquiries with conversational AI bots
AI-powered, real-time data and insights that fuel proactive customer care
Automate workflows and processes — and drive more first-contact resolutions
Analyze conversations instantly & surface predictions, suggestions & alerts
Empower agents and customers with direct access to the answers they need
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Real-time voice of customer insights on digital and traditional channels
Analyze your content’s performance vs. competitors and best-in-class brands
AI insights from reviews & social: How customers feel about your products
Real-time, location-based analysis of face-to-face brand experiences
Real-time visual intelligence that powers meaningful connections on digital
Connect stories across social & news for a complete measure of earned media
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Explore Social Engagement & Sales Products
Plan, manage & measure brand content across 30+ channels from one platform
Empower distributed teams to deliver on-brand social experiences
Turn social into a revenue driver with a 1:1 chat-based commerce experience
Transform valuable consumer insights into conversion-driving assets
Build scalable, on-brand campaigns for distributed teams
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Save time, manage brand risk, and increase ROI with AI-powered insights
Get a unified view of campaign performance on 30+ channels & 3rd party data
Encourage, measure, and optimize employee advocacy for your brand on social
Increase your ROAS, fuel collaboration, reduce risk, and unify reporting
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Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.
Create customized, powerful AI text classification models easily — without coding.
Visualize real-time data on command centers, retail signage, stadium screens, and more.
Build on-brand, shareable digital presentations that update with real-time data automatically.
Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.
Experiment and learn in an isolated test setting that mimics your live production environment.
Store Sprinklr data for customized time periods to meet business or compliance needs.
Integrate data and execute processes with external systems using RESTful web APIs.
Popular Use Cases
Deliver seamless customer service experiences across 30+ digital channels
Leverage a unified view of the customer to help you protect, grow, and manage your brand
30+ channels of AI-powered analysis, prediction & suggestions—in one place
Manage customer care on 30+ digital channels from one AI-powered platform
Consolidate all of your social media needs on the only unified social suite
Streamline case handling to reduce costs and accelerate time-to-resolution
Create a frictionless service experience no matter which channel customers use
Deliver customers to the right agents—so you can reduce cost-per-interaction
January 20, 2022 • 3 min read
Write the copy, pick an image, schedule the post. Sounds simple enough. But as the social media manager of a large global brand, you know there are a number of factors to consider when publishing on social media: messaging, channels, campaigns, geography, approvals, and metrics. It’s a balancing act that requires careful curation and coordination.
Many social teams struggle to ensure accuracy, timeliness, and optimal engagement. This fragmented, subpar customer experience stems from the following common social media publishing challenges:
Each social media channel has its own audience and voice. While the largest age group on Twitter is 30-49 years old, Instagram users skew a bit younger. And while LinkedIn has a professional tone, TikTok is a little more cheeky.
It’s important to customize messages to each social media site in order to capture the attention of your target audience. But too many social teams are managing their brand’s messages channel by channel. These tedious, time consuming, and unscalable methods make it extremely difficult to effectively tailor messages to specific channels.
When posting on social media, global companies tend to require coordination with multiple teams in various regions. If you’re using a manual process, it can be difficult to easily share and deploy content across multiple channels, accounts, and locations. The time and effort spent ensuring the posts are shared with the proper teams, in the right regions, and on the right channels becomes a frustrating experience and an inefficient use of time.
Many social teams struggle with transparency into the editorial calendar. Whether it’s a one-off message or part of a broader campaign, there are a number of stakeholders across the organization, from sales to customer service, who need to know when you’re publishing content. What’s planned isn’t necessarily always what’s executed due to disconnected tools and misaligned priorities. Lack of visibility can lead to inconsistent messages, inefficiency and frustration.
Social media teams require the flexibility to post timely, relevant messages. Reviews and approvals ensure brand safety and consistent messaging. But they can also be a major roadblock in your processes and can quickly derail your initiatives. When there aren’t standardized workflows that entail quick, easy approvals, bottlenecks form that lead to missed opportunities and delayed campaigns.
When you’re posting several times a day on multiple channels, creating content from scratch over and over is unrealistic and leads to burnout. A great way to avoid this is by identifying what’s already working on your channels. But many social teams struggle to pinpoint what’s performing well. And if you don’t know what’s working, your strategy will be opinion-driven, not data-driven, and risks serving up ineffective content to your audience.
The best social media teams leverage analytics to make strategic decisions about their posts. Things like what type of content works best, optimal times and days to post, and which hashtags to use. But when data sits on multiple channels or is inconsistent and unreliable, it can be difficult to sift through the metrics to find actionable insights.
Although there are various challenges that social media marketers face, there’s one simple solution: a unified customer experience management (Unified-CXM) platform. The right technology platform can enable you to reach customers quickly, efficiently, and at an unprecedented scale.
With a Unified-CXM platform, your social team can:
Quickly tailor messages for each platform
Easily schedule and deploy content across all channels, accounts, and locations
Ensure everyone has visibility into the editorial calendar
Manage reviews and approvals through a single platform
Leverage AI to understand what content is performing well
Use AI-powered insights to schedule content during optimal engagement times
Learn more about Sprinklr’s social media automation platform.
For more ways to improve your publishing strategy, download our ebook.
Social e-commerce evolves so quickly that it can be difficult for brands to get it right. Learn three key takeaways for using social commerce to drive retail sales.
May 17, 2022 • 5 min read
More than three quarters of B2B buyers and sellers now prefer a digital experience over face-to-face interactions. According to recent McKinsey research, virtual interactions have made it easier for buyers to get information and place orders.
February 9, 2022 • 4 min read
Regardless of the medium, selling is about building rapport. In a digital-first world, social selling has become one of the most fruitful ways for sales organizations to connect and build relationships with both prospects and customers.
February 3, 2022 • 3 min read