Sprinklr & the Facebook Marketing Partner Program: A Cohesive Social Experience for Your Customer
February 17, 20152 min read
With each passing day more brands are recognizing that creating meaningful connections with customers across their various channels is a strategic priority for their business. But many of them, quite reasonably continue to ask: “How exactly do I do this?” A big part of the answer centers on the ability to manage paid, owned and earned social activity all in one place.
This level of synergy between areas of marketing that are often kept separate helps brands create more positive, personalized customer experiences, and it eliminates the loss of data and insights marketers experience when jumping from one platform to the other.
Announcing the Facebook Marketing Partner Program
Today Facebook® announced the evolution of its Preferred Marketing Developers program, which has been restructured into the Facebook Marketing Partner program with the goal of making it easier for marketers to find the best software for them based on their specific needs.
Sprinklr is now a badged Facebook Marketing Partner with Ad Technology, Community Management, and Content Marketing specialties. This badge represents the value marketers receive when they use Sprinklr to create, distribute, and amplify social content.
Engaging content – both paid and organic – is one of the most effective ways for brands to build a loyal social audience, and this is infinitely easier to do when a company can view and manage all its social data in one place.
Inclusion in the Facebook Marketing Partner program reinforces our mission to help our clients manage customer experiences at scale, and we’re excited to continue this work as a part of Facebook’s unique advertising ecosystem.
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