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Tokyo 2020: Your Olympic guide to social gold

Sprinklr Team

July 23, 2021  •  4 min read

After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the time you read this, where the greatest athletes from across the globe will compete on the world stage for medals, glory, and the history books. And, maybe, their achievement is so spectacular, it becomes a viral moment of “social gold” as well. Just reward for years of dedication to their sport.

This year’s Summer Games will be different in a number of ways — from athlete’s health protocols to strict limitations on in-person attendance — but the Olympics are nearly unrivaled in their ability to capture the global consciousness, with a projected broadcast television audience of more than 3.5 billion viewers.

But people aren’t just sitting on their couches watching the events, anymore. The Olympic buzz is everywhere on social media and other digital channels across the globe as international viewers Tweet, like, hashtag, and emoji their reactions to their favorite athletes and events. With hundreds of countries, thousands of athletes, and billions of digital spectators, how can you keep track of it all?

Good news. Some self-professed Olympic Games super fans at Sprinklr spun up these real-time Listening Dashboards to help you track the digital conversations around the games as they happen — a virtual front row seat. From trending mentions to top sporting events to a global heat map, you’ll be able to keep tabs on all of the social conversations surrounding the Tokyo Summer Olympics, no matter what digital channel they’re on. Here’s a sample of what we’re tracking:

Overview Dashboard

Track the total mentions and what words and phrases are generating the most buzz.

Opening Ceremonies

You may not be there in person, but you’re not alone. See what athletes, countries, and topics are trending during the Opening Ceremonies.

Top Sporting Events

Are you a football fan? Good news, it’s leading in mentions as the games get underway. For those water polo enthusiasts, it might be time to spread the word and give your sport a lift!

Top Mentioned Countries

What countries are talking the most about the Olympics, and who will take the digital spotlight as the medals start piling up?

Top Events by Region

In Asia, the conversation is all about badminton. In Europe, it’s football (or soccer for our American readers) by a long shot. What’s trending in your corner of the world?


Olympic dreams are made of gold, silver, and bronze. When the medals are awarded, what will be the most compelling stories?

Individual Sporting Deep Dives

Get even further details of your favorite sports with our deep dive dashboards. Mentions, trending topics, top profiles, top posts, and top countries give you a quick look at who is saying what, on and off the field of play.

The world has changed a lot since the 2016 Summer Games in Rio, and so has the way we all live, work, and communicate with each other. Whether you’re following a favourite athlete or rooting for your country to take the Olympic gold, these Listening Dashboards will help you stay on top of the action as it unfolds across digital channels around the globe. Check back frequently and watch the trends rise and fall on the path to Olympic glory.

If you want to learn more about how Sprinklr’s unified customer experience management (Unified-CXM) platform and Sprinklr Modern Research uses omni-channel listening, industry-leading AI, and data democratization to help your brand make customers happier, we’d love to talk to you.

Rob Vanderzyppe is a Product Marketing Manager at Sprinklr and is based in Denver, CO. He primarily focuses on our Modern Research product and innovating the latest and greatest social listening strategies. Away from the office, he enjoys traveling and golf.

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