March 6, 2021 • 1 min read
The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved through industry verticals, made a quick detour to QAnon, stopped at social community management, and finished up with a lifeboat analogy.
Episode #89: A Brief Trip Down the QAnon Rabbit Hole
Episode #90: Zen and the Art of Social Community Management
Episode #91: Why Aligned Self-Interest Is So Interesting
In an effort to achieve total CXM harmony, we’re going back to basics.
October 12, 2021 • 1 min read
It’s an exciting time to be in marketing. Organizations are finally waking up to the fact that their brand isn’t what they say it is. Their brand is a reflection of the experiences they land with their customers. In this Adweek webinar, Danny Wright and …
August 9, 2021 • 1 min read
I’ve said this before (and I’ll probably say it again), but there has never been a better time to be a marketer. In this MarketingProfs webinar, Valerie Witt and I explore the merging of mass reach with 1:1 engagement — a sea change that gives brands unp…
August 6, 2021 • 1 min read