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Why Audience Profiling Should Be A Key Part of Your Paid Media Strategy
Marketing & Advertising
Why Audience Profiling Should Be A Key Part of Your Paid Media Strategy

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in Facebook’s organic reach over the past couple of years. In 2012, organic reach of content published from brand pages was about …

Sprinklr Team
February 27, 2021

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How Social Media Command Centers Help Brands Become Customer First
Unified-CXM
How Social Media Command Centers Help Brands Become Customer First

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee represents a voice: a real person with family, friends, and meaningful influence in their respective networks. A social…

Sprinklr Team
February 27, 2021

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Real-Time Marketing at Events: The Evolution of Brand Sponsorship
Marketing & Advertising
Real-Time Marketing at Events: The Evolution of Brand Sponsorship

Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global cultural events. The transformation of media triggered by social, mobile, and ubiquitous connectivity, means a brand with a s…

Sprinklr Team
February 26, 2021

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Five Things to Look for in a Trustworthy Enterprise Software Review Site
Marketing & Advertising
Five Things to Look for in a Trustworthy Enterprise Software Review Site

The balance of power between consumers and companies is shifting. The individual voices of customers are more important – and have more impact on business – with every passing day. In fact, 70% of the buying process is done before a customer visits a bra…

Sprinklr Team
February 25, 2021

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The Benefits of Making Social Media Content More Accessible
Marketing & Advertising
The Benefits of Making Social Media Content More Accessible

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience across the digital landscape. But while brands may be posting engaging content, it may not be accessible for everyone to und…

Sprinklr Team
February 25, 2021

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Essential Skills for Enterprise Social Media Practitioners
Marketing & Advertising
Essential Skills for Enterprise Social Media Practitioners

Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed,…

Sprinklr Team
February 24, 2021

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Go Global: How to Scale Your Content Marketing Strategy for International Markets
Marketing & Advertising
Go Global: How to Scale Your Content Marketing Strategy for International Markets

You’re killing it with your content marketing. You’ve created a veritable content marketing machine with a loyal audience, and you get what your readers want. But now your company is quickly expanding into new international markets, and you’re tasked wit…

Sprinklr Team
February 24, 2021

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10 Customer Experience Management Quotes from Power Influencers
Unified-CXM
10 Customer Experience Management Quotes from Power Influencers

Business leaders are catching on to the importance of customer experience management (CXM); in fact, 91% of organizations surveyed said they aspire to be among the customer experience leaders in their industry. At the same time, many seem stuck in the as…

Sprinklr Team
February 24, 2021

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How Leading Retailers Are Bringing Digital Experiences in-Store
Unified-CXM
How Leading Retailers Are Bringing Digital Experiences in-Store

There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a brick and mortar store. You decided you wanted to buy something, made the journey to the store, found your item, purchased it,…

Sprinklr Team
February 23, 2021

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Here Are 6 Industries That Need to Use Location-Based Intelligence
Research & Insights
Here Are 6 Industries That Need to Use Location-Based Intelligence

Walk around Manhattan for a weekend and you’ll notice that a handful of brands have storefronts all over the island. The Upper East Side location may be smaller and have a more minimal selection, the SoHo store might be massive, and perhaps it’s difficul…

Sprinklr Team
February 22, 2021

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How Ad Blockers Work – and How to Beat Them
Marketing & Advertising
How Ad Blockers Work – and How to Beat Them

Ad blocking started out as a byproduct of procrastination. Back in 2002, Henrik Aasted Sorensen wrote the code for Adblock, the first widely used ad blocker, while trying to avoid studying for an exam. Flash forward to 2016, and ad blocking has gone main…

Sprinklr Team
February 21, 2021

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The Rise of Ephemeral Content & What It Means for Marketers
Marketing & Advertising
The Rise of Ephemeral Content & What It Means for Marketers

Humor me for a moment. Think of a photo that has sentimental value. Imagine yourself looking at it, allowing yourself to experience the same feelings you felt when it was taken. Now, close your eyes and visualize how you’re experiencing that photo. Are y…

Sprinklr Team
February 20, 2021

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