Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of humiliation due to errant tweets. Risk of irreparable reputational damage. Like I said — a dark, scary, risky abyss. Compani…

For marketers, digital disruption has increased competition and driven fundamental changes within the industry. Brands and employees are now expected to harness fast-changing technologies to provide personalized service to customers in real time. For wom…

We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to Nielsen Ad Intel, TV is still the largest ad investment for automotive companies. And car brands like Volkswagen, Toyota, and …

Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other generation before them, and their spending power is set to surpass $1 trillion by 2020. Currently between the ages of 18 and 35 (as …

“We can each define ambition and progress for ourselves. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents, and interests.” — Sheryl Sandberg, Author of Lean In an…

Acai bowls might be all the rage in the United States right now, but exotic fruit isn’t the only reason people have their eyes on Brazil. It’s no secret that Latin America’s largest country is a rising tech star and a business powerhouse; it boasts 25 of…

Snapchat, with nearly 130 million daily active users, is the fastest-growing social media platform in the world. This means that it’s becoming increasingly challenging for brands to get a spot in a Snapchatter’s personal feed, whether it be through an ad…

As a customer service consultant and turnaround expert, I specialize in transforming customer service and the customer experience at companies that have lost their touch with their customers and want to set things right. Often, the issues I find (when I …

Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been sent to me and combined them with a bit of commentary. Over the last few weeks, I have been sent a range of predictions…

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to make their purchases in a physical shop. This allows them to see and try the actual products, talk to representative…

You know your employees are your most valuable asset, but they might be even more valuable than you think. Not only do they work each day to bring your company’s vision to life, but they’re also perfectly positioned to be your strongest brand advocates. …