From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile,…

The velocity of digital messages is insane Every digital channel you offer for customer service is a doorway to helping an essential segment of your customers, but it’s also the source of massive amounts of new messages. Agents are expensive to hire and …

When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…

Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight customers. Over the past few weeks we’ve discussed how to: Understand customers’ changing expectations and the impact on your brand…

There’s a very old story about a group of blind men who hear that there’s an elephant nearby. Curious about what kind of creature this could be, they all go to the elephant and touch it so they can experience this animal they’ve only heard about. The bli…

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…

Customer habits and expectations have changed. Have you? In May of 2018, according to McKinsey, roughly 20% of customer interactions were digital, from a global perspective. In December 2019, that number had jumped to 36%. And by July 2020, driven in no…

The last year has been a rocky rollercoaster that fed off the visceral sensation of fear itself. Finishing up my junior year at Howard University, I had just accepted my internship to work at the National Reconnaissance Office (NRO) and was preparing to …

Trying to design the perfect Interactive Voice Response (IVR) is like trying to train a dog to run faster than a Porsche. The entire paradigm is fundamentally disadvantaged at achieving the task it aims to achieve. Press 1 for bad customer service Nobody…

On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…

Today’s customer is going to talk about your business one way or another. They’re going to chat, tweet, post, like, and share about you. They’re going to reply, comment, frown, LOL, and GIF about you. You can’t stop that from happening. That’s the world …