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The Ultimate Guide to Enterprise Risk Management
Unified-CXM
The Ultimate Guide to Enterprise Risk Management

Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of humiliation due to errant tweets. Risk of irreparable reputational damage. Like I said — a dark, scary, risky abyss. Compani…

Sprinklr Team
February 18, 2021

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Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace
Unified-CXM
Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace

For marketers, digital disruption has increased competition and driven fundamental changes within the industry. Brands and employees are now expected to harness fast-changing technologies to provide personalized service to customers in real time. For wom…

Sprinklr Team
February 17, 2021

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3 Auto Brands That Use Social Media to Master Customer Care
Customer Care
3 Auto Brands That Use Social Media to Master Customer Care

We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to Nielsen Ad Intel, TV is still the largest ad investment for automotive companies. And car brands like Volkswagen, Toyota, and …

Sprinklr Team
February 17, 2021

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Marketing to Millennials: 6 Studies & Reports You Need to Read
Marketing & Advertising
Marketing to Millennials: 6 Studies & Reports You Need to Read

Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other generation before them, and their spending power is set to surpass $1 trillion by 2020. Currently between the ages of 18 and 35 (as …

Sprinklr Team
February 16, 2021

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16 Lessons on Passion, Authenticity, & Communication from Women Leaders
Culture & Talent
16 Lessons on Passion, Authenticity, & Communication from Women Leaders

“We can each define ambition and progress for ourselves. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents, and interests.” — Sheryl Sandberg, Author of Lean In an…

Sprinklr Team
February 15, 2021

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5 Interesting Social Media & Technology Statistics about Brazil for Globally-Minded Enterprises
Marketing & Advertising
5 Interesting Social Media & Technology Statistics about Brazil for Globally-Minded Enterprises

Acai bowls might be all the rage in the United States right now, but exotic fruit isn’t the only reason people have their eyes on Brazil. It’s no secret that Latin America’s largest country is a rising tech star and a business powerhouse; it boasts 25 of…

Sprinklr Team
February 14, 2021

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5 Tips for Leveraging Snapchat for Influencer Marketing
Marketing & Advertising
5 Tips for Leveraging Snapchat for Influencer Marketing

Snapchat, with nearly 130 million daily active users, is the fastest-growing social media platform in the world. This means that it’s becoming increasingly challenging for brands to get a spot in a Snapchatter’s personal feed, whether it be through an ad…

Sprinklr Team
February 13, 2021

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5 Customer Service And Customer Experience Flaws That Are Losing You Customers
Customer Care
5 Customer Service And Customer Experience Flaws That Are Losing You Customers

As a customer service consultant and turnaround expert, I specialize in transforming customer service and the customer experience at companies that have lost their touch with their customers and want to set things right. Often, the issues I find (when I …

Sprinklr Team
February 11, 2021

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Pokémon Go and the Future of Marketing with Augmented Reality
Marketing & Advertising
Pokémon Go and the Future of Marketing with Augmented Reality

Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

Sprinklr Team
February 11, 2021

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11 Customer-Experience-Related Predictions For 2021
Unified-CXM
11 Customer-Experience-Related Predictions For 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been sent to me and combined them with a bit of commentary. Over the last few weeks, I have been sent a range of predictions…

Sprinklr Team
February 9, 2021

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Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How
Marketing & Advertising
Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to make their purchases in a physical shop. This allows them to see and try the actual products, talk to representative…

Sprinklr Team
February 7, 2021

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The 7 Metrics You Need to Measure Your Employee Advocacy Program
Marketing & Advertising
The 7 Metrics You Need to Measure Your Employee Advocacy Program

You know your employees are your most valuable asset, but they might be even more valuable than you think. Not only do they work each day to bring your company’s vision to life, but they’re also perfectly positioned to be your strongest brand advocates. …

Sprinklr Team
February 7, 2021

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