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How AI-powered insights can boost your omni-channel CX strategy
Research & Insights
How AI-powered insights can boost your omni-channel CX strategy

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…

Sprinklr Team
May 13, 2021

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Understanding Social Monitoring vs. Social Listening vs. Omni-channel Listening
Research & Insights
Understanding Social Monitoring vs. Social Listening vs. Omni-channel Listening

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…

Sprinklr Team
May 6, 2021

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Three keys to mastering the art of Conversational AI
Customer Care
Three keys to mastering the art of Conversational AI

There’s a lot of science behind artificial intelligence, but applying it is an artform. A master of Conversational AI can build automated conversations that feel like human interaction — personal, intuitive, and contextual. Smart AI doesn’t ask you to re…

Sprinklr Team
May 4, 2021

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Connecting omni-channel listening to the customer experience
Research & Insights
Connecting omni-channel listening to the customer experience

Customer habits and expectations have changed. Have you?  In May of 2018, according to McKinsey, roughly 20% of customer interactions were digital, from a global perspective. In December 2019, that number had jumped to 36%. And by July 2020, driven in no…

Sprinklr Team
April 29, 2021

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Making INROADS: My Sprinklr experience
Culture & Talent
Making INROADS: My Sprinklr experience

The last year has been a rocky rollercoaster that fed off the visceral sensation of fear itself. Finishing up my junior year at Howard University, I had just accepted my internship to work at the National Reconnaissance Office (NRO) and was preparing to …

Sprinklr Team
April 7, 2021

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Press none for great customer experience
Customer Care
Press none for great customer experience

Trying to design the perfect Interactive Voice Response (IVR) is like trying to train a dog to run faster than a Porsche. The entire paradigm is fundamentally disadvantaged at achieving the task it aims to achieve. Press 1 for bad customer service Nobody…

Sprinklr Team
April 6, 2021

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Facebook announces planned retirement of analytics
Marketing & Advertising
Facebook announces planned retirement of analytics

On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…

Sprinklr Team
April 1, 2021

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What’s the Difference Between Social Monitoring and Social Listening?
Unified-CXM
What’s the Difference Between Social Monitoring and Social Listening?

If you use the terms “social monitoring” and “social listening” interchangeably, you’re not alone. But, it’s important to realize that the difference goes beyond semantics. Despite the fact that the two terms are often used interchangeably, they represen…

Sprinklr Team
April 1, 2021

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Are you overlooking communities as a customer service channel?
Customer Care
Are you overlooking communities as a customer service channel?

Today’s customer is going to talk about your business one way or another. They’re going to chat, tweet, post, like, and share about you. They’re going to reply, comment, frown, LOL, and GIF about you. You can’t stop that from happening. That’s the world …

Sprinklr Team
March 23, 2021

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Digital customer service for today’s human
Customer Care
Digital customer service for today’s human

Life during a pandemic taught many lessons, among them that each moment is precious. Many of those moments are spent interacting with the people who are important to us, connecting with other humans like the social animals that we are. But there’s no sho…

Sprinklr Team
March 12, 2021

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8 Tips For Building an Effective User-Generated Content (UGC) Strategy
Marketing & Advertising
8 Tips For Building an Effective User-Generated Content (UGC) Strategy

User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional market…

Sprinklr Team
March 2, 2021

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5 Steps for Building Social Media Advocacy
Marketing & Advertising
5 Steps for Building Social Media Advocacy

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created “teleconfered peer influence groups.” These events brought physicians together to discuss the latest pharmaceutical products. A…

Sprinklr Team
February 28, 2021

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