Most modern brands have relied on focus groups, surveys, expert reviews, and feedback from customer support to understand how customers feel about their products and services. While these methods have generated valuable insights into what customers think…

“Content marketing” may be one of the biggest buzzwords in recent years, but the concept behind it – creating and distributing valuable content to attract and retain an audience – is nothing new. From John Deere’s 1895 launch of The Furrow to American Ex…

The explosion of channels like social media is fundamentally changing the way customers* interact with each other, and how they interact with brands. It’s a double-edged sword. On the one hand, there are unprecedented opportunities to reach, engage, and …

It’s tough out there for social media users. When they take a fun picture, they’re overwhelmed with choices. Is it best to Snap it, ‘gram it, post it, tweet it, or do all of the above? The growing number of social platforms has made it difficult to decid…

Odnoklassniki (“OK” or OK.ru) is the oldest Russian social network. The site was launched in March 2006, seven months ahead of the other primary social network in Russia, Vkontakte (“VK”). Both sites are owned by Mail.ru Group, a Russian internet company…

75% of today’s S&P 500 companies will be replaced by 2027. The business world is undergoing an unprecedented shift. A revolution that’s forcing every organization, from every industry, across every market to rewire how it operates. Contrary to what you m…

Marketing isn’t what it used to be. Connected and empowered like never before, today’s customers have sky-high expectations that are forcing marketing departments to take on unprecedented responsibility. Indeed, marketers are now tasked with ensuring the…

It’s peak purchasing season across the US, and that means it’s the perfect time for brands to capitalize on the large volume of customer feedback flooding the social web. As Twitter found, 280 million tweets were posted about holiday shopping last year. …

1.7 billion people and counting. That’s the audience marketers can tap into with Facebook Live. Since it launched last August and became available to all users this January, Facebook Live has quickly become a game changer. Media companies like CNN, Viaco…