Instagram is the fastest-growing social network, with over 1 billion users across the world. It’s captured users with its visual content, infinite scroll, discovery features, and engaging Stories. It has also been one of the valuable tools for marketers: Over 25 million businesses have an Instagram profile and 80% of users follow a brand. Sixty percent of people even say they’ve discovered new products on the social network.
Instagram may have launched as a photo-sharing app, but the introduction of video in 2013 has helped skyrocket its popularity and success. It’s easy to see why: People across the globe can share their experiences with family, friends, and audiences with the tap of a button. Brands also have more opportunities than ever before to engage customers with video by incorporating them into ads, carousel posts, and Stories. It’s no surprise, then, that the number of videos produced each day has increased by 4X each year.
Now, it’s even easier for brands to publish video on Instagram.
Brands can now publish video directly to Instagram without having to leave the Sprinklr platform. In the past, they’ve only been able to post Instagram text and photo through Sprinklr.
With video publishing, brands can more easily create and manage cross-platform campaigns, access Instagram video analytics, learn about their audiences, and optimize their strategies right in the Sprinklr suite.
Sprinklr’s mission is to help the world’s most valuable brands create happy customers. As an official Instagram Partner, we’ve long empowered brands to launch and manage Instagram campaigns through our all-in-one social suite. Just look at Sonos, which reached 19 million people and saw a 19X return on ad spend through its Instagram and Facebook video ad campaign.
Now, we’re making it easier than ever before for brands to engage their social communities and create meaningful customer experiences on Instagram – all in one, integrated platform.
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