Digital Customer-First Transformation System Gabriel Madureira
The Way to Customer-First
Customer-first is a way of doing business that prioritizes creating great customer experiences over everything else. The Digital Customer-First Transformation System, comprised of 7 Models and a variety of Workshops, helps organizations move faster and align to a common vision across teams, business units, locations, and customer touchpoints – capturing and creating value all along the way.
Digital? Customer-First? Transformation?
Digital: a way of thinking and doing business that is always-on, real-time, one-to-one, responsive, inventive, and innovative
Customer-First: a way of doing business that prioritizes serving customers over everything else
Transformation: a necessary movement of the global organization from Brand-Centric to Customer-First, from Analog to Digital, and from Transactions to Engagement
Here’s what the DCFTS can do for you
Functional teams are not aligned to the same strategic plan.
Team leads are working together cross-functionally but need to align partners and agencies to the strategic program.
Social team does not have a plan to scale engagement across the organization.
Senior executives have initiated a digital transformation program, but it is not moving fast enough and is not inclusive of social initiatives.
Cross-functional strategies are defined, but executives mandate these initiatives move faster.
Add Business Value
Executives are unaware of and/or skeptical that engagement can drive revenue, reduce cost, or reduce risk.
Executives want to become Customer-First but do not have a plan to get there.
Digital transformation strategies exist, but the organization is struggling to map the competencies and capabilities.
Explore The Seven Digital
Customer-First Transformation Models
Visualize the ideal state of customer-first, through the organizational initiatives and executing strategies that lead to value.
See what’s needed from your people, processes, and technology to successfully engage in digital transformation.
Map your journey to customer-first – identify where you are today and what you need to do next.
Make it happen with Sprinklr’s System of Engagement and the 5C’s: Conversation, Content, Campaign, Community, and Collaboration.
Reference Architecture Model
Understand how each of Sprinklr’s features and functions work together, and how they connect to third party applications and your existing technology ecosystem.
Review sample returns that illustrate how your investment in digital engagement is validated in terms of revenue growth, cost reduction, and risk mitigation.
Functional Use Case Model
See the connections between the most important outcomes you need to achieve, the Required Capabilities you need to have, and priority Use Cases you need to activate.