Chief Experience Officer, Sprinklr
As Sprinklr’s Chief Experience Officer, Grad Conn creates an engaging and memorable community for the world’s largest brands and guides them on developing a customer-first experience.
The challenge with marketing is that we all think we know our products and services better than anyone. But do we?
May 17, 2022
We’re not always great at seeing or predicting the future, mainly because of our tendency to apply familiar (and often outdated) concepts to new ideas.
May 10, 2022
Your business is too complex. That’s because complexity sneaks into all of our workplaces, whether we want it to or not. It’s a hidden problem that’s hurting productivity and frustrating customers.
April 20, 2022
No matter how mundane your product or service, you absolutely must provide the best experience possible. If a cereal bowl can do it, so can you.
April 13, 2022
Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso, about brand authenticity.
April 6, 2022
Today we grab our (virtual) VR headsets and make our first foray into the metaverse. We’ll cut through the hype and explore exactly what the metaverse means for brands. Is it a fad? Or the future of digital marketing?
March 31, 2022
That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we’ll still continue to challenge your perspectives about marketing, advertising, and digital channels.
March 29, 2022
Gathering customer insights is so important we’re doing a second show about it. In this follow-up podcast I go into detail about the time I literally went into people’s homes and watched them do their laundry.
March 24, 2022
The key to being customer centric is understanding your customers. And the best way for you, as a marketer, to understand your customer is to leave the friendly confines of your office and engage with the people you’re marketing to.
March 22, 2022
B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier.
March 18, 2022
We all say we put the customer first, but what does that really mean? What actions are you actually taking that show the customer how important they really are?
March 15, 2022
Do you understand the product or service you’re selling? I mean, really understand it? Annie Wissner, CMO at Whispir, leads by example to make sure the Whispir marketing team understands the product inside and out.
March 1, 2022