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VKontakte as a Benchmarking source

​​VKontakte, VK in short,​​ is one of the biggest social channels in Russia. By having the ability to add accounts from this popular social platform in Benchmarking, you will have a more comprehensive benchmarking experience.​Overview of VKontakte as a sourceSource: VK (VKontakte)Source of data: Soc

Insights

Knowledge Base Article

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VK

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Snapchat as a Benchmarking Source

Snapchat is a popular platform for short-form content, especially among younger audiences. In benchmarking, it helps brands analyze creator performance and engagement trends. However, data is only available for creators who have explicitly authorized access. Only those profiles can be tracked; other

Insights

Knowledge Base Article

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Snapchat

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Bluesky as a Benchmarking Source

Bluesky is a social media platform, similar to X (formerly Twitter), where you share short-form content including text, images, and videos. With Bluesky now available as a Benchmarking source in Sprinklr, you can capture and analyze public conversations from the platform to uncover emerging trends,

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Bluesky

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How to Apply Ad Scheduling and Dayparting in Ads Manager

Automate the schedule on which your ads are run and paused, and set them to run at different times on different days using Ad Scheduling and Dayparting.- Ad Scheduling: Automatically run or pause multiple ads having different Start / End dates within an Ad Set at the optimal time of day without any

marketing

Knowledge Base Article

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Ad Campaign Optimization

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Publish Ads in Threads from Sprinklr

Meta has expanded Threads advertising to all eligible advertisers globally, allowing businesses to reach audiences in a new, conversational environment. This guide walks you through the steps to publish ads in Threads using Sprinklr's Ads Composer, including how to set up your campaign, choose the r

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Sprinklr Marketing

Knowledge Base Article

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Create Facebook Ads

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Location Customization for Facebook Assets

While creating a new creative for your Facebook campaign, you can customize your ad creatives for different geo locations by enabling Location Asset Customization (LocAC). It will allow you to customize creatives based on a user's geography. This capability is very similar to Language Customiza

marketing

Knowledge Base Article

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Facebook Ad Formats

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How to Configure Color Tags in Ads Manager

Sprinklr Ads Manager allows you to have an overall view of all your ad entities with a number of customizing options, such as configuring columns viewable at each level. In addition to this, if you want to track specific value ranges and make the edge cases stand out, you can use its Color Configura

marketing

Knowledge Base Article

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Ad Campaign Analysis

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Upgraded Smart+ Creatives

Upgraded Smart+ Creatives allow you to add up to 50 creatives (assets) per ad. You can upload a mix of images, videos, text, and Call-to-Actions (CTAs).TikTok automatically mixes and matches these assets in real-time to show the best-performing combination to each user.​​Creative Combination: You ar

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marketing

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Knowledge Base Article

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Publish TikTok Ads

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Compose Facebook Automated App Ads

You can create Facebook Automated App Ads for your App Install campaigns within Ads Composer. Automated App Ads leverages powerful machine learning to automatically optimize your campaigns across creatives, audience, optimization, and deliver high-value conversions with less effort.Automated App Ads

marketing

Knowledge Base Article

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Facebook Ad Formats

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Compose TikTok Smart Creatives

Smart Creative is TikTok's next-generation automated creative solution that enables advertisers to quickly combine creative assets while driving performance with first-to-market anti-creative fatigue strategies. Smart Creative ensures the optimization of ad combinations by detecting ad group fa

marketing

Knowledge Base Article

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Publish TikTok Ads

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How to Create Lookalike Audiences

Creating a Lookalike Audience in Audience Manager helps you reach new people who are likely to be interested in your business because they are similar to your best existing customers. It increases the probability of generating high-quality leads and offers more value on ad spend.To Create a Lookalik

marketing

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Create Lookalike Audience

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How to access AI Studio and the required permissions

Navigating to AI StudioThere are two ways to navigate to AI Studio – through regular user flow and persona app.Regular user flowClick the New Tab icon. Under Sprinklr Insights, click AI Studio within Learn. You will then see the AI Projects Record Manager window with a list of previously created pro

Insights

ai studio

AI Studio permissions

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Sprinklr's AI Studio

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Filter out irrelevant data for accurate brand insights in AI Studio

Sprinklr’s AI Studio can be utilized for brand disambiguation purposes. This will involve distinguishing between messages that mention a particular brand and those that do not. For instance, if a message contains the word "apple," it may refer either to the fruit or to the brand "Appl

Insights

AI Studio Use Cases

ai studio

Knowledge Base Article

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Building an AI model to filter out irrelevant data for accurate brand insights

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Alerts in Engagement Columns

Alert columns in Engagement dashboards help you monitor any crisis event in real time.The Engagement columns are populated by alert cards that help with the following –A snapshot of the alert instance Prediction of future trends (limited to aggregated volume-based metrics) on Smart alerts Actionabil

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Alerts in Engagement Columns

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How to Update Saved Audiences in the Audience Manager

While editing a Saved Audience (add link Actions in Ads Manager) from the Audience Manager, please note the following:Any changes made to the audience will automatically update the relevant targeting fields for all applicable Active, Paused, or Draft Ad Sets where this

marketing

Knowledge Base Article

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Manage Audiences

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Create rules in Visual Insights

Sprinklr provides you the capability to create rules based on the following visual dimensions –ObjectsScenesActivitiesGenderPhoto brandsSentimentsPhoto Inappropriate ContentIn this article, we will use the Photo Inappropriate Content dimension as an example to understand how rules are created in Vis

Create Rules in Visual Insights

Insights

Knowledge Base Article

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Create Rules in Visual Insights

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How to Share Audiences in the Audience Manager

Effortlessly share your audiences across multiple Ad accounts in Audience Manager.The visibility of your audience is based on the Ad Accounts selected during audience creation. If you want to share an audience across Ad Accounts, then use this capability. The audience sharing options in the Sprinklr

marketing

Knowledge Base Article

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Manage Audiences

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Create and Use Meta Lead Forms

Lead ads allow you to find people who may be interested in your products or services and collect information from them. You can create Facebook Lead Forms in Sprinklr Marketing (Ads) to customize and capture information that is important to your business. You will also be able to grow inbound inquir

marketing

20.10

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Sprinklr Marketing

Knowledge Base Article

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Facebook Ad Formats

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Boost Facebook & Instagram Organic Posts

Boost your organic posts and amplify their performance to ensure maximum engagement. Sprinklr allows you to boost the organic content you post using your Ad account. Boosting a post lets you amplify the top-performing organic posts using a simple, intuitive workflow and reach out to the targeted aud

marketing

20.10

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Sprinklr Marketing

Knowledge Base Article

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Boosting Facebook Posts

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Facebook Opportunity Score in Ads Manager

Opportunity Score, a new tool from Meta, helps you improve campaign performance by identifying and prioritizing high-impact recommendations in near real time. Using Meta’s insights into optimal ad setups, it assigns a score from 0 to 100 at the campaign, ad set, and ad levels.Along with th

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marketing

New Article

Sprinklr Marketing

Knowledge Base Article

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Facebook Advanced Capabilities