Your MVPs are MIA.
You know you have committed brand advocates – both customers and employees – but it can be difficult to understand who they are, where they’re posting, and how their content is impacting your brand. And even when you identify your biggest fans, how can you best equip them to tell your story?
Find your fans, then strengthen the bond.
With Sprinklr Advocacy Marketing, you can identify and mobilize those most qualified to tell your story. Deploy your advocacy strategy, management, and reporting alongisde other earned, owned, and paid initiatives on the unified Sprinklr platform. Find your biggest fans across multiple channels, provide them with material to share across their networks, and leverage the content they produce on their own.
See 5 ways to build employee advocacy.
“Sprinklr gives us a single view of our customers. It helps us understand what our customers are saying, not only on social but across the web. These insights reveal where we need to focus our resources, to make sure we can be there for our customers when they need help.”
“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”
“ [The] Global Social Media Team offers 24/7 support, both listening to and engaging with the voice of our customers. Our guests appreciate our quick response time and personalized interactions for their travel needs, which encourages [guests] to utilize our social channels and share their positive experiences as a result.”
“By layering Benchmarking on top of Listening, we’ve developed a powerful brand health engine, it allows us to get to the heart of trends and shed light on insights that are otherwise hard to unpack.”
“Sprinklr has been a great platform for both our marketing and social care teams,allowing us to really collaborate on improving our customers’ experiences.”
“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”
“Over the past year it felt like audience growth had plateaued and we were having trouble moving the needle. And that’s when I heard about what Sprinklr Audience had to offer. It allows us to reach a fresh audience, which was exactly what we were looking for.”
“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”
“I didn’t have to configure anything. It was hassle-free. With other tools, I would’ve spent a lot more time configuring, modifying, and pulling levers myself, which is something I do not have time for with events at this scale.”
“By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”
Amplify the impact of your advocates.
- Nurture brand loyalty by empowering the customers and employees who love you.
- Increase the amount, quality, and reach of brand-relevant user-generated content.
- Create a digital destination for advocates to browse, provide feedback, share approved content, earn rewards, and interact with other passionate advocates.
- Gain insight into how brand champions engage with your brand and the content it produces.
- Establish a brand advocate network that you can mobilize during a crisis.