Advocacy Marketing

Your advocates love you. Are you returning the favor?

Your MVPs are MIA.

You know you have committed brand advocates – both customers and employees – but it can be difficult to understand who they are, where they’re posting, and how their content is impacting your brand. And even when you identify your biggest fans, how can you best equip them to tell your story?


Building relationships through forums enhances engagement.

Find your fans, then strengthen the bond.

With Sprinklr Advocacy Marketing, you can identify and mobilize those most qualified to tell your story. Deploy your advocacy strategy, management, and reporting alongside other earned, owned, and paid initiatives on the unified Sprinklr platform. Find your biggest fans across multiple channels, provide them with material to share across their networks, and leverage the content they produce on their own.
See 5 ways to build employee advocacy.


“People want to see companies humanized, which can be challenging for global brands, but the place to start is by listening and talking to customers at scale. Sprinklr has made enabling that strategy their bread and butter.”

Paul Matson, U.S. Director of Engagement & Customer Experience - McDonald’s

“ By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”

Alex Stein, Social Media & Brand Intelligence Manager - Starwood

“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”

Casey Warnick, Social Media Director - Alamo

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

Katie Wah, Senior Social Media Manager - LogMeIn

“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”

Keith Moor, CMO - Santander

Amplify the impact of your advocates.

  • Nurture brand loyalty by empowering the customers and employees who love you.
  • Increase the amount, quality, and reach of brand-relevant user-generated content.
  • Create a digital destination for advocates to browse, provide feedback, share approved content, earn rewards, and interact with other passionate advocates.
  • Gain insight into how brand champions engage with your brand and the content it produces.
  • Establish a brand advocate network that you can mobilize during a crisis.


Tailor the advocacy site to provide a fully on-brand experience.