Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data


Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore Platform Products

Active Data Retention

Ensure compliance and fuel reporting by securely storing up to 84 months of customer data.

AI Studio

Create customized, powerful AI text classification models easily — without coding.


Leverage robust RESTful web service APIs to integrate data and execute processes with external systems.


Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.


Experiment and learn in an isolated test setting that mimics your live production environment.

All Products
31 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Social Listening

Real-time voice of customer insights on digital and traditional channels

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Media Automation

Plan, manage & measure brand content across 30+ channels from one platform

Online Communities

Help customers learn from each other — and reduce agent workloads

Social Suites

Consolidate all of your social media needs on the only unified social suite

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Our Story
Founder's Letter
Culture & Talent
Investor Relations
Contact Us
Blog Home

Announcing Sprinklr’s Fall Product Release: 400+ new Features to Boost Productivity

Pavitar Singh

November 11, 2020  •  5 min read

Share this Article

Today, I’m proud to announce the Sprinklr Fall ‘20 Product Release, available globally with 400+ new innovations to help your business connect with customers across digital channels. Building on the innovations we announced this summer and winter, we’re continuing to double down on new capabilities that help you boost productivity, increase revenue, reduce costs, mitigate risk, and most importantly – deliver real value to your customers.

See what’s new in a nutshell in this quick 2 min highlight reel.

With our consistent new features, we’re committed to helping you put customer experience management (CXM) at the heart of your digital transformation strategy. Many of you have asked for ease of use and productivity benefits. With this in mind, here are the Fall ‘20 top requested features across Sprinklr’s products:

Sprinklr Modern Care Updates

IVR Deflection to Sprinklr Live Chat

Agents can now seamlessly move support conversations to Live Chat with a simple text message. By moving customers to channels where they get real-time support you can increase customer satisfaction while reducing costs. and

Learn more about IVR software and live chat software

Live Chat Deflection to SMS and WhatsApp

Does your consumer need to step away from the computer when you are providing support? Give them the option to transition from Live Chat to SMS or WhatsApp to continue the conversation. Customer service agents will have full visibility into the cross-channel conversation history to maintain a consistent customer experience and ensure a quick resolution.

Sprinklr Modern Marketing Updates

Omnichannel Journey Facilitator

Build customer journeys that enable your brand to deliver personalized content at scale. Nurture leads by engaging on their preferred channel across Email, Text(SMS), WhatsApp, Facebook Messenger, Twitter DM, Apple Business Chat and Viber. You can expect us to provide you with more info on this game-changing capability soon.

Next-Gen Collaboration

Enhance your team’s productivity with our next-gen collaboration features that include emojis, advanced search, threaded replies and direct message notifications. Even tasks and updates are shared in a summary email.

Sprinklr Modern Advertising Updates 

Ads Manager Pivot

Now you can uncover deep ad performance insights by creating Pivot Tables in Sprinklr’s Ads Manager. Group entities by dimensions and drill into the data for a clearer picture that identifies winning ads. Create new variations based on top-performing variables to improve ROAS. 

Strategy Group Reporting Dashboards

Strategy Group optimizations have been improving your campaign performance for weeks. Now, with easy-to-digest visuals, you can see exactly what changes were made to your campaigns and how they impacted your ad performance. Export and share these results with stakeholders across your organization to show the impact of AI and automation on your bottom line.

Sprinklr Modern Research Updates

New Topic Creation Experience

We have revamped the entire topic building process with a new, AI-guided experience. Packaged in a completely new, three step process you can view upfront topic previews, get AI-powered keyword & operator suggestions, see AI-powered smart theme clusters, and much more. 

Quora & Twitch Integrations 

Twitch accounts can be added to Sprinklr Benchmarking Insights

We have expanded our channel coverage within Modern Research to now include both Quora and Twitch. Quora can now be added as a data source in all listening topics and Twitch accounts can be added to all brands in Benchmarking Insights.

Sprinklr Social Engagement & Sales Updates

New and Improved Reporting

Sprinklr has enhanced our reporting dashboard functionality to improve the usability and capabilities to now include section level filters, SLA presets, daily post performance metrics, and more. Each addition reduces the time spent creating reports and refocuses that energy into interpreting the data and driving actionable insights. 

Engagement with Advocacy Forum Thread Notifications

Advocates can now receive website, app, email notifications for the Advocacy forum threads they follow, which increases the opportunities to engage with advocates, drive interactions, increase app utilization, and amplify posts all within the employee advocacy platform.

Overall Sprinklr CXM Platform Updates

Ratings and Reviews Available in Gallery

Rating and Review post elements, including star rating, product name, and others are now available in Gallery. Pull forward reviews within Galleries to boost engagement and drive interest across channels.

Advanced Layouts for Display and Presentations

You now have additional editing and layout options within tables to accommodate both their basic and advanced data reporting needs. Boost the visualizations you can use so reports and metrics really highlight the topic at hand. 

Oracle B2C Service Integration

Our partnership with Oracle helps customer care agents respond faster and engage with audiences on more channels than ever before. The latest integration with Oracle B2C Service data connects your customer’s modern channel activity with an AI powered, bi-directional connection that is built to enriches each customer interaction. 

Sprinklr Smart Alerts on Slack

Does your organization use Slack to stay connected, send gifs, and create more group channels daily? Sprinklr now integrates with slack to ensure you stay connected as updates are made. Receive a slack notification from Sprinklr with links that will drive you directly to the Sprinklr location where your attention is needed.

Thank you to all of our clients for providing feedback on new capabilities you need to make your customers happier. If you’d like to see these new features in action, request a demo here.

Platform & Technology
Marketing & Advertising
Customer Care
Research & Insights
Social Engagement & Sales
Share this Article
products featured
Modern Care
IVR Software

Article Author

Pavitar Singh

Chief Technology Officer, Sprinklr

Learn more

Related Articles

New benchmarking data: see which retail brands are driving the best customer experience
Platform & Technology
New benchmarking data: see which retail brands are driving the best customer experience

Custom AI models unlock insights that drive customer engagement and grow business. Here are 4 ways Sprinklr AI Studio maximizes the value of CX data.

Elizabeth Shaw
November 10, 2021  •  5 min read

Read Article
How AI Studio optimizes brand insights from customer experience data with custom AI
Platform & Technology
How AI Studio optimizes brand insights from customer experience data with custom AI

Custom AI models unlock insights that drive customer engagement and grow business. Here are 4 ways Sprinklr AI Studio maximizes the value of CX data.

Hilal Chouman
November 9, 2021  •  5 min read

Read Article
Sprinklr Announces Messenger API Support for Instagram
Platform & Technology
Sprinklr Announces Messenger API Support for Instagram

Today, we are excited to announce the integration of Messenger API support for Instagram. What does this mean for brands using Sprinklr?  Scale human experiences. You can now easily scale your use of Instagram Messaging to create human customer care expe…

Jim Tomanchek
June 2, 2021  •  3 min read

Read Article


Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal


Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms