How Sprinklr Social transforms global businesses: three success stories

Jordana Gustafson Wright

February 8, 20242 min read

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Social media is where businesses carve their brand narratives and foster meaningful connections with audiences globally. However, managing social presence across multiple markets, languages and platforms can be a daunting task.

Enter Sprinklr Social, a comprehensive AI-powered social media management platform that empowers businesses to streamline their social operations, enhance collaboration and achieve remarkable results.

Let's dive into three real-world examples of companies that have leveraged Sprinklr Social to revolutionize their social media strategies and drive significant business outcomes.

Table of Contents

EGGER: Revolutionizing social media collaboration across 14 markets

EGGER, a global leader in wood-based materials, faced the challenge of managing social media across 14 diverse markets without a unified strategy. With Sprinklr Social, EGGER transformed its approach, achieving efficiency and collaboration among its global teams.

  • Unified social framework: EGGER established a unified social framework, ensuring consistent messaging and branding across all markets.

  • Efficiency and collaboration: By centralizing social operations onto one unified platform, EGGER's teams could easily share best practices, exchange information and learn from each other's successes and failures.

  • Transparency and reporting: Full transparency into social campaigns across all markets now facilitates uniform reporting, which enables data-driven decision-making.

The outcome? EGGER achieved a 93.4% adoption rate of Sprinklr's social advertising platform within six months, saved 15 workdays in just three months and established efficient collaboration among its global teams.

Global bakery: saving 800 workdays annually with unified social media management

For a global bakery with marketing teams spanning 25 countries, managing social media presence and customer engagement posed significant challenges. Sprinklr Social came to the rescue, enabling the bakery to streamline its social calendar, engage customers across channels and leverage insights for informed decision-making.

  • Centralized social media management: The bakery centralized social media management onto Sprinklr’s unified platform, providing a unified view of accounts and interactions across regions and brands.

  • Scalable social operations: The bakery scaled its social operations without increasing headcount or budget, achieving greater efficiency and effectiveness.

  • Actionable insights: Sprinklr Insights empowered the bakery to track online conversations, gauge competitive standing and derive actionable insights for advertising budget allocation and campaign strategies.

The result?

The bakery saved an estimated 800 workdays with AI-powered automations, achieved consistent reporting across teams and brands and successfully onboarded multiple business units to the platform.

Global tech company: driving CX excellence with multilingual social engagement

For a technology company operating in over a dozen countries and engaging with diverse audiences, managing social media in multiple languages posed a significant challenge. Sprinklr Social emerged as the solution, enabling the company to streamline content creation, engage with diverse audiences and drive meaningful customer experiences.

  • Multilingual social engagement: Sprinklr Social enabled the company to manage social media in over 10 languages across multiple platforms, appealing to diverse audiences worldwide.

  • Streamlined content creation: With Sprinklr, the company streamlined content creation and publishing processes, enabling cross-team collaboration and visibility at every step.

  • Actionable analytics: Sprinklr's robust analytics capabilities provided the company with actionable insights into brand health, safety and performance, facilitating informed decision-making.

In 2022 alone, the company onboarded its social and paid social teams to Sprinklr, managing over 80 social accounts, publishing thousands of posts and responding to thousands of messages.


Powered by the latest advancements in AI, Sprinklr Social redefines the paradigm of social media management, empowering businesses to optimize strategies, foster collaboration and drive tangible results. As companies race to digitally transform while keeping pace with rapid advances in technology, Sprinklr’s solution is a game-changer, empowering businesses of all sizes to unlock the full potential of social media and AI to deliver exceptional customer experiences on a global scale.

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