![Episode #180: How to Get More Value from B2B Review Sites, with Yoli Chisholm](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Review sites are probably among the first places your prospects go when researching your product or service, and yet these sites are typically an afterthought in most marketing plans.
Grad Conn
February 23, 2022
![Episode #179: Your Complete Guide to Analyst Relations, with Drew Tambling](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
We’re back with our continuing Sprinklr Marketing Plan series. Today it’s all about analyst relations, a critical, yet often overlooked, part of your marketing plan.
Grad Conn
February 15, 2022
![Episode #178: Inside the Minds of the World’s CMOs](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Ever wonder what’s going through the mind of a CMO? The issues they’re thinking about, and the problems keeping them up at night? Today we learn what CMOs are reading, and what they’re posting about.
Grad Conn
February 10, 2022
![Episode #177: How to Build 1:1 Customer Engagement at Scale, with Jordan Neuhauser](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Jordan Neuhauser, CMO at Trulli Audio, has a passion for music that is matched only by his passion for authentic customer engagement.
Grad Conn
February 2, 2022
![Episode #176: How to Become a Better Marketer](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
The key to success for a marketer is to always be learning. And the key to learning is to read. In today’s episode I review some of my favorite marketing and advertising books — from new releases to timeless classics.
Grad Conn
January 31, 2022
![Episode 175: Using is Believing... the 2nd Moment of Truth](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Continuing our sprinklr marketing plan series, we’re looking at the 3rd Moment of Truth — the immediate reaction of a customer actually trying your product or service.
Grad Conn
January 27, 2022
![Episode #174: Creating Effective Influencer Relationships, with Marshall Kirkpatrick](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?”
Grad Conn
January 26, 2022
![Episode #173: How to Build an Influencer Relations Program, with Marshall Kirkpatrick](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Authentic, genuine relationships between brands and influencers can benefit everyone involved. Today, I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.
Grad Conn
January 25, 2022
![Episode #172: The Secret to Successful B2B Marketing](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
We’re taking a quick break from our Sprinklr Marketing Plan series to talk about a fascinating article I recently read. It’s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode.
Grad Conn
January 21, 2022
![Episode #171: A New and Improved “First Moment of Truth”](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Part 2 of our deep dive into the sprinklr marketing plan where we explore the “First Moment of Truth,” the point in time when a potential customer first encounters your product.
Grad Conn
January 20, 2022
![Episode #170: What is Google’s "Zero Moment of Truth"?](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Today we kick off a multi-part series where we’ll look at the marketing plan of the future, and why you need to shift your thinking from a broadcast focus, to a conversation focus.
Grad Conn
January 19, 2022
![Episode #169: I Love a Parade](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Everyone loves a parade. Including me. Today we talk about the venerable Macy’s Thanksgiving Day Parade, and why process and organization are so valuable when building customer experiences.
Grad Conn
December 7, 2021