Review sites are probably among the first places your prospects go when researching your product or service, and yet these sites are typically an afterthought in most marketing plans.

We’re back with our continuing Modern Marketing Plan series. Today it’s all about analyst relations, a critical, yet often overlooked, part of your marketing plan.

Ever wonder what’s going through the mind of a CMO? The issues they’re thinking about, and the problems keeping them up at night? Today we learn what CMOs are reading, and what they’re posting about.

Jordan Neuhauser, CMO at Trulli Audio, has a passion for music that is matched only by his passion for authentic customer engagement.

The key to success for a marketer is to always be learning. And the key to learning is to read. In today’s episode I review some of my favorite marketing and advertising books — from new releases to timeless classics.

Continuing our modern marketing plan series, we’re looking at the 3rd Moment of Truth — the immediate reaction of a customer actually trying your product or service.

In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?”

Authentic, genuine relationships between brands and influencers can benefit everyone involved. Today, I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.

We’re taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read. It’s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode.

Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in time when a potential customer first encounters your product.

Today we kick off a multi-part series where we’ll look at the marketing plan of the future, and why you need to shift your thinking from a broadcast focus, to a conversation focus.

Everyone loves a parade. Including me. Today we talk about the venerable Macy’s Thanksgiving Day Parade, and why process and organization are so valuable when building customer experiences.