Traditionally, being healthy meant a diet inspired by the food pyramid, regular exercise, and doctor’s check-ups – but today, people are living longer and working for longer. This societal shift has changed everything. Thanks to modern technology, all th…

College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless generations, graduates could only reflect on their college years through memories (and maybe some Polaroid collections) – but the…

In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more than a space for recipe swaps and interior design inspiration. Getting the most out of Pinterest requires a fundamental underst…

When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for 77% of online conversions visible to Facebook. And according to the social network, people use the platform each holiday season for…

Do what you love and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed, …

Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once. Recently, however, more and more users are harnessing social platforms for one-on-one conversations – especially with brands. It …

On December 11th, Facebook is changing how digital marketing platforms will connect to hashtag content from Instagram with new modern APIs. As a Facebook Marketing Partner, Sprinklr has been working closely with Instagram adapting to these changes. The n…

Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI) of harnessing today’s many social channels. That’s not because the formula for social media ROI is confusing – the simple way …

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…

Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keeping employees excited and sharing in the long-term is a whole other can of worms. This is what I’ve learned from nearly nine m…

The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established players in the industry. They are time-tested brands that recognize the importance of establishing an authentic and superior so…