Marketing & Advertising
Boost your brand and prove the value of your digital spend.

6 Health and Wellness Brands That Excel in Social Media Marketing
Traditionally, being healthy meant a diet inspired by the food pyramid, regular exercise, and doctor’s check-ups – but today, people are living longer and working for longer. This societal shift has changed everything. Thanks to modern technology, all th…
Sprinklr Team
February 2, 2021 6 min read

5 Colleges That Lead in Social Media Marketing
College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless generations, graduates could only reflect on their college years through memories (and maybe some Polaroid collections) – but the…
Sprinklr Team
February 2, 2021 6 min read

How 6 Brands Succeed in Social Responsibility
In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…
Guest Author
January 30, 2021 7 min read

Optimizing Pinterest Ad Campaigns via Goals and Targeting
With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more than a space for recipe swaps and interior design inspiration. Getting the most out of Pinterest requires a fundamental underst…
Sprinklr Team
January 30, 2021 4 min read

The Complete Guide to Facebook Advertising for the Holidays
When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for 77% of online conversions visible to Facebook. And according to the social network, people use the platform each holiday season for…
Sprinklr Team
January 28, 2021 10 min read

Common Traits of Top Community Managers
Do what you love and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed, …
Sprinklr Team
January 28, 2021 5 min read

Why 1:1 Automated Chat is Poised to Dominate 2022
Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once. Recently, however, more and more users are harnessing social platforms for one-on-one conversations – especially with brands. It …
Sprinklr Team
January 28, 2021 6 min read

When Hashtags Aren’t Enough: Adding @Mentions to Your UGC Strategy
On December 11th, Facebook is changing how digital marketing platforms will connect to hashtag content from Instagram with new modern APIs. As a Facebook Marketing Partner, Sprinklr has been working closely with Instagram adapting to these changes. The n…
Sprinklr Team
January 28, 2021 3 min read

Why is the ROI of Social Media Still So Elusive?
Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI) of harnessing today’s many social channels. That’s not because the formula for social media ROI is confusing – the simple way …
Sprinklr Team
January 27, 2021 3 min read

What Marketing Gets that Customer Experience Doesn’t
Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…
Guest Author
January 27, 2021 4 min read

Five Best Practices for Building and Sustaining Employee Advocacy
Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keeping employees excited and sharing in the long-term is a whole other can of worms. This is what I’ve learned from nearly nine m…
Sprinklr Team
January 25, 2021 6 min read

The Top Hotel Brands on Social Media
The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established players in the industry. They are time-tested brands that recognize the importance of establishing an authentic and superior so…
Sprinklr Team
January 25, 2021 3 min read