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6 Health and Wellness Brands That Excel in Social Media Marketing
Marketing & Advertising

6 Health and Wellness Brands That Excel in Social Media Marketing

Traditionally, being healthy meant a diet inspired by the food pyramid, regular exercise, and doctor’s check-ups – but today, people are living longer and working for longer. This societal shift has changed everything. Thanks to modern technology, all th…

Sprinklr Team
February 2, 20216 min read

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5 Colleges That Lead in Social Media Marketing
Marketing & Advertising

5 Colleges That Lead in Social Media Marketing

College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless generations, graduates could only reflect on their college years through memories (and maybe some Polaroid collections) – but the…

Sprinklr Team
February 2, 20216 min read

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How 6 Brands Succeed in Social Responsibility
Marketing & Advertising

How 6 Brands Succeed in Social Responsibility

In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…

Guest Author
January 30, 20217 min read

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Optimizing Pinterest Ad Campaigns via Goals and Targeting
Marketing & Advertising

Optimizing Pinterest Ad Campaigns via Goals and Targeting

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more than a space for recipe swaps and interior design inspiration. Getting the most out of Pinterest requires a fundamental underst…

Sprinklr Team
January 30, 20214 min read

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The Complete Guide to Facebook Advertising for the Holidays
Marketing & Advertising

The Complete Guide to Facebook Advertising for the Holidays

When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for 77% of online conversions visible to Facebook. And according to the social network, people use the platform each holiday season for…

Sprinklr Team
January 28, 202110 min read

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Common Traits of Top Community Managers
Marketing & Advertising

Common Traits of Top Community Managers

Do what you love and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed, …

Sprinklr Team
January 28, 20215 min read

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Why 1:1 Automated Chat is Poised to Dominate 2022
Marketing & Advertising

Why 1:1 Automated Chat is Poised to Dominate 2022

Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once. Recently, however, more and more users are harnessing social platforms for one-on-one conversations – especially with brands. It …

Sprinklr Team
January 28, 20216 min read

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When Hashtags Aren’t Enough: Adding @Mentions to Your UGC Strategy
Marketing & Advertising

When Hashtags Aren’t Enough: Adding @Mentions to Your UGC Strategy

On December 11th, Facebook is changing how digital marketing platforms will connect to hashtag content from Instagram with new modern APIs. As a Facebook Marketing Partner, Sprinklr has been working closely with Instagram adapting to these changes. The n…

Sprinklr Team
January 28, 20213 min read

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Why is the ROI of Social Media Still So Elusive?
Marketing & Advertising

Why is the ROI of Social Media Still So Elusive?

Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI) of harnessing today’s many social channels. That’s not because the formula for social media ROI is confusing – the simple way …

Sprinklr Team
January 27, 20213 min read

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What Marketing Gets that Customer Experience Doesn’t
Marketing & Advertising

What Marketing Gets that Customer Experience Doesn’t

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…

Guest Author
January 27, 20214 min read

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Five Best Practices for Building and Sustaining Employee Advocacy
Marketing & Advertising

Five Best Practices for Building and Sustaining Employee Advocacy

Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keeping employees excited and sharing in the long-term is a whole other can of worms. This is what I’ve learned from nearly nine m…

Sprinklr Team
January 25, 20216 min read

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The Top Hotel Brands on Social Media
Marketing & Advertising

The Top Hotel Brands on Social Media

The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established players in the industry. They are time-tested brands that recognize the importance of establishing an authentic and superior so…

Sprinklr Team
January 25, 20213 min read

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