Marketing & Advertising
Boost your brand and prove the value of your digital spend.
![What Has Your Digital Asset Manager Done for You Lately?](https://images.ctfassets.net/ukazlt65o6hl/2PGXE7ZTvyc2heXzKMo8YF/6f1ff0eecddd993d7127d4b59e0a68f6/DigtalAssetManager.jpg?w=1920&h=1000&fl=progressive&q=70&fm=jpg)
Digital asset managers (DAMs) have long been a staple of brand martech stacks. Predating most digital marketing tools, DAMs are considered consistent and reliable, if not exactly cutting edge. While it’s understandable to use a DAM that you know and trus…
Jessica Rutland
February 6, 2021
![4 Awesome Back-to-School Marketing Campaigns You Need to See](https://images.ctfassets.net/ukazlt65o6hl/1vD1qYKiJNlQlreBYCmLV4/e9913fba672c3b40fd4b3f2c79debea9/backToSchool.jpg?w=1200&h=645&fl=progressive&q=70&fm=jpg)
In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering that total spending for K-12 and college-related supplies is projected to reach $82.8 billion this year, it’s no surpr…
Sprinklr Team
February 5, 2021
![How Brands Can Approach Live Streaming](https://images.ctfassets.net/ukazlt65o6hl/1DvPSdnqCRIX9byF5D1RbC/eebca0d21ce1ca178674aeb1383eacb4/20170913_livestream_feature.jpg?w=1200&h=645&fl=progressive&q=70&fm=jpg)
We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …
Guest Author
February 4, 2021
![3 Steps to Building a Customer-First Marketing Strategy](https://images.ctfassets.net/ukazlt65o6hl/JQqNN1BAYK2O3GtXv2KES/9f857e727290f097395ae5b7975c99fb/customerFirst_feature.png?w=1200&h=645&q=70&fm=png)
Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a “brand-first” approach to marketing instead of putting customers at the center of each decision. As Harvard Business Review A…
Sprinklr Team
February 3, 2021
![3 New Ways Artificial Intelligence Is Powering The Future Of Marketing](https://images.ctfassets.net/ukazlt65o6hl/2YOuUZcAFcAlY8HEfINm9P/1386d1853cfdec084c647df835114917/AI.jpg?w=840&h=600&fl=progressive&q=70&fm=jpg)
This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…
Guest Author
February 3, 2021
![How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences](https://images.ctfassets.net/ukazlt65o6hl/2KfGLDTFKRBru80WWGa7lg/fda4f6fb866906a593bb462e2f2fdb83/People-laughing.jpg?w=750&h=501&fl=progressive&q=70&fm=jpg)
In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build and maintain consumer trust. It allows brands to showcase more of who they are and what they believe – creating a more genuine…
Sprinklr Team
February 3, 2021
![How Three Leading Retailers Created Successful Social Media Marketing Strategies](https://images.ctfassets.net/ukazlt65o6hl/3DCGH8DWoHEvaDsnsKOlWg/ee3c5d46afa88d5910ac6f47d4b12f31/leadingRetailers_feature.jpg?w=1200&h=645&fl=progressive&q=70&fm=jpg)
For today’s top retail marketers, social media isn’t only about making a splash; it’s about boosting sales, creating brand evangelists, and standing the test of time. According to Boston Retail Partners, while 69% of retailers see opportunities to make u…
Sprinklr Team
February 3, 2021
![Winning Businesses Are Tapping Into the Power of Social](https://images.ctfassets.net/ukazlt65o6hl/1ghC5bpBYNwKIYcG8Euplh/96868d17a1c8822c7c5bc7e4d1316e16/20220224_Blog_PowerOfSocial_header.png?w=750&h=391&q=70&fm=png)
Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more …
Guest Author
February 2, 2021
![How Top Brands Harness UGC Marketing](https://images.ctfassets.net/ukazlt65o6hl/P7ucKijzOU4gEC983Oo5n/901ecdcd7b02ff5883d5c0a9b5084f5e/20171027_UGC_Feature.jpg?w=1200&h=645&fl=progressive&q=70&fm=jpg)
The way that brands influence consumers has changed fundamentally. Traditional B2B and B2C marketing approaches have given way to a world of C2C: consumer to consumer marketing. In a recent survey, 76% of individuals said they trusted content shared by “…
Sprinklr Team
February 2, 2021
![5 Examples of Brilliant Native Advertising Content](https://images.ctfassets.net/ukazlt65o6hl/4eRDDzLZ9UyO6WYALRutCP/4aaa7ece93ac856182bca4d12c4587da/brilliant-native-ads-feature.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content, according to a recent study from the Content Marketing Institute. In fact, BI Intelligence forecasts that US native ad spending…
Guest Author
February 2, 2021
![6 Health and Wellness Brands That Excel in Social Media Marketing](https://images.ctfassets.net/ukazlt65o6hl/tmYbWlZPBuI29hoOk36SJ/327a7f0c1459aff33774e01e05e7555a/20170815_5HealthandWellnessBrands_Micro_feature-image.jpg?w=1220&h=665&fl=progressive&q=70&fm=jpg)
Traditionally, being healthy meant a diet inspired by the food pyramid, regular exercise, and doctor’s check-ups – but today, people are living longer and working for longer. This societal shift has changed everything. Thanks to modern technology, all th…
Sprinklr Team
February 2, 2021
![5 Colleges That Lead in Social Media Marketing](https://images.ctfassets.net/ukazlt65o6hl/LzOwgDhOKpISUkOYFe1Jl/4341ae5df3e0b5e5588eee08ec2adac6/20170925_University_feature.jpg?w=1200&h=645&fl=progressive&q=70&fm=jpg)
College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless generations, graduates could only reflect on their college years through memories (and maybe some Polaroid collections) – but the…
Sprinklr Team
February 2, 2021