In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering that total spending for K-12 and college-related supplies is projected to reach $82.8 billion this year, it’s no surpr…

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …

Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a “brand-first” approach to marketing instead of putting customers at the center of each decision. As Harvard Business Review A…

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build and maintain consumer trust. It allows brands to showcase more of who they are and what they believe – creating a more genuine…

For today’s top retail marketers, social media isn’t only about making a splash; it’s about boosting sales, creating brand evangelists, and standing the test of time. According to Boston Retail Partners, while 69% of retailers see opportunities to make u…

Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more …

The way that brands influence consumers has changed fundamentally. Traditional B2B and B2C marketing approaches have given way to a world of C2C: consumer to consumer marketing. In a recent survey, 76% of individuals said they trusted content shared by “…

This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content, according to a recent study from the Content Marketing Institute. In fact, BI Intelligence forecasts that US native ad spending…

Traditionally, being healthy meant a diet inspired by the food pyramid, regular exercise, and doctor’s check-ups – but today, people are living longer and working for longer. This societal shift has changed everything. Thanks to modern technology, all th…

College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless generations, graduates could only reflect on their college years through memories (and maybe some Polaroid collections) – but the…

In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…