Within the past year, LinkedIn quickly emerged as the ultimate publishing platform for B2B professionals. And to help marketers reach the people who matter most, the network created the most effective targeting program yet. According to research from CEB…

The growing popularity of social media has ushered in an exciting new era for law firms. By leveraging their most valuable resource—their intellectual assets—across social and digital channels, leading U.S. law firms are uncovering new opportunities for …

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover of “I Will Always Love You.” Both made an impact, but one took the original idea and brought it to an even wider audience for …

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the collapse of the US gold market the year before. It then popped up again in the 1950s in reference to the swarm of shoppers trav…

We ranked 60 global fashion brands across critical social performance indicators like Audience, Earned Media, Engagement, Participation, and Advocacy. Read on to see what we learned.

In an age where the number of mobile devices (7.5 billion) outnumbers humans (7.3 billion), mobile marketing has become a necessity for brands that want to connect with consumers—at any time—via the medium they engage with most. Total smartphone and tabl…

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…

Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more …

This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content, according to a recent study from the Content Marketing Institute. In fact, BI Intelligence forecasts that US native ad spending…

In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…