Marketing & Advertising
Boost your brand and prove the value of your digital spend.
Connected marketing — 7 ways to unify your marketing operations
Establish end-to-end workflows across the full marketing lifecycle and provide your teams with a singular experience on one unified platform. Learn more.
Sonam Sagar
March 28, 20225 min read
Activate your advocates for recruiting
Extend your reach and connect with audiences in a more authentic, meaningful way — learn how leveraging an employee advocacy program attracts top talent.
Sabina Warren
February 10, 20224 min read
5 ways a Unified Calendar can improve your marketing strategy
Leveraging a unified calendar provides collaboration to teams across channels. Here are five reasons why it’s critical to have a unified marketing calendar.
Pallavi Awasthi
February 4, 20224 min read
Boost your recruiting with social advertising
How can HR leaders stay ahead of the Great Resignation? One often overlooked tactic is leveraging social advertising for talent acquisition. Learn more.
Matt Myers
January 14, 20225 min read
How advertisers are navigating data privacy and tracking changes
With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.
David McCarthy
October 12, 20214 min read
7 ways to increase the return on your LinkedIn ad spend with Sprinklr
If you’re advertising on LinkedIn, a 20-30% improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.
Hailey Urbach
September 21, 20214 min read
CX in the public sector: 5 government trends to embrace now
Customer experience (CX) efforts are growing in government, just like the private sector. But the nuances of getting the work done are different in government.
Stephanie Thum
September 8, 20215 min read
Smart Compliance: the smart way to ensure brand protection
A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.
Sprinklr Team
August 26, 20215 min read
Build a unified, strategic vision with powerful omni-channel marketing
One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…
Sprinklr Team
August 6, 20215 min read
How to evaluate a distributed marketing platform
When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…
Sprinklr Team
May 25, 20215 min read
Facebook announces planned retirement of analytics
On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…
Sprinklr Team
April 1, 20212 min read
8 Tips For Building an Effective User-Generated Content (UGC) Strategy
User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional market…
Sprinklr Team
March 2, 20218 min read