How Sandra Vollrath helps clients transform their marketing functions into strategic business and revenue operations

Find out why digital transformation pays off when it starts with the customer. Get answers to questions about digital transformation strategy, examples and tips.

Are you making the most of social media reporting? Learn how to build insightful reports that help you elevate your brand's online success.

Learn about marketing automation strategy to optimize your marketing strategies and drive business growth.

Easy to implement marketing strategies to build strong customer relationships by humanizing campaigns

By leveraging conversational analytics masterfully, you can deliver a delightful customer experience that fosters high customer satisfaction, conversion and retention for your brand.

Learn all there is know about content personalization, segmenting your customers and using behavioral triggers to enhance the customer experience.

Learn out marketing automation best practices you should follow and how they can help optimize your marketing strategies to drive business growth.

Learn how to create a winning content strategy in 2023 for your technology company, using our expert tips and advice. Read the full article here.

Social media brand compliance is the practice of ensuring that your posts are NEVER off-brand and adhere to the laws and regulations of the industry. Explore seven ways to ensure brand compliance in your social media publishing.

Sprinklr has partnered with Forbes for the last 6 releases of this list. Sprinklr's AI played a crucial role yet again in measuring CMO's personal sentiment.

TikTok’s popularity is increasing and, with it, the untapped potential to reach future customers. Here are seven key trends your brand should keep an eye on.