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Why Audience Profiling Should Be A Key Part of Your Paid Media Strategy
Marketing & Advertising
Why Audience Profiling Should Be A Key Part of Your Paid Media Strategy

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in Facebook’s organic reach over the past couple of years. In 2012, organic reach of content published from brand pages was about …

Sprinklr Team
February 27, 2021  •  5 min read

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10 Tips for Mastering LinkedIn Sponsored Updates
Marketing & Advertising
10 Tips for Mastering LinkedIn Sponsored Updates

Within the past year, LinkedIn quickly emerged as the ultimate publishing platform for B2B professionals. And to help marketers reach the people who matter most, the network created the most effective targeting program yet. According to research from CEB…

Guest Author
February 27, 2021  •  8 min read

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Real-Time Marketing at Events: The Evolution of Brand Sponsorship
Marketing & Advertising
Real-Time Marketing at Events: The Evolution of Brand Sponsorship

Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global cultural events. The transformation of media triggered by social, mobile, and ubiquitous connectivity, means a brand with a s…

Guest Author
February 26, 2021  •  8 min read

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How Top Law Firms Make the Best of Social Media Channels
Marketing & Advertising
How Top Law Firms Make the Best of Social Media Channels

The growing popularity of social media has ushered in an exciting new era for law firms. By leveraging their most valuable resource—their intellectual assets—across social and digital channels, leading U.S. law firms are uncovering new opportunities for …

Guest Author
February 26, 2021  •  5 min read

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What You Need to Know About Facebook’s Campaign Budget Optimization
Marketing & Advertising
What You Need to Know About Facebook’s Campaign Budget Optimization

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has become much easier to track spend and ROI. That said, the code hasn’t been completely cracked. Despite plenty of technologic…

Anish Chadda
February 25, 2021  •  3 min read

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Five Things to Look for in a Trustworthy Enterprise Software Review Site
Marketing & Advertising
Five Things to Look for in a Trustworthy Enterprise Software Review Site

The balance of power between consumers and companies is shifting. The individual voices of customers are more important – and have more impact on business – with every passing day. In fact, 70% of the buying process is done before a customer visits a bra…

Sprinklr Team
February 25, 2021  •  4 min read

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The Benefits of Making Social Media Content More Accessible
Marketing & Advertising
The Benefits of Making Social Media Content More Accessible

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience across the digital landscape. But while brands may be posting engaging content, it may not be accessible for everyone to und…

Sprinklr Team
February 25, 2021  •  5 min read

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Essential Skills for Enterprise Social Media Practitioners
Marketing & Advertising
Essential Skills for Enterprise Social Media Practitioners

Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed,…

Sprinklr Team
February 24, 2021  •  5 min read

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Go Global: How to Scale Your Content Marketing Strategy for International Markets
Marketing & Advertising
Go Global: How to Scale Your Content Marketing Strategy for International Markets

You’re killing it with your content marketing. You’ve created a veritable content marketing machine with a loyal audience, and you get what your readers want. But now your company is quickly expanding into new international markets, and you’re tasked wit…

Sprinklr Team
February 24, 2021  •  5 min read

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Instagram Stories 101 for Brands
Marketing & Advertising
Instagram Stories 101 for Brands

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover of “I Will Always Love You.” Both made an impact, but one took the original idea and brought it to an even wider audience for …

Guest Author
February 23, 2021  •  10 min read

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How Ad Blockers Work – and How to Beat Them
Marketing & Advertising
How Ad Blockers Work – and How to Beat Them

Ad blocking started out as a byproduct of procrastination. Back in 2002, Henrik Aasted Sorensen wrote the code for Adblock, the first widely used ad blocker, while trying to avoid studying for an exam. Flash forward to 2016, and ad blocking has gone main…

Sprinklr Team
February 21, 2021  •  6 min read

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The Rise of Ephemeral Content & What It Means for Marketers
Marketing & Advertising
The Rise of Ephemeral Content & What It Means for Marketers

Humor me for a moment. Think of a photo that has sentimental value. Imagine yourself looking at it, allowing yourself to experience the same feelings you felt when it was taken. Now, close your eyes and visualize how you’re experiencing that photo. Are y…

Sprinklr Team
February 20, 2021  •  7 min read

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