Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data

Advocacy

Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Platform
The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore Platform Products

Active Data Retention

Ensure compliance and fuel reporting by securely storing up to 84 months of customer data.

AI Studio

Create customized, powerful AI text classification models easily — without coding.

APIs

Leverage robust RESTful web service APIs to integrate data and execute processes with external systems.

Integrations

Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.

Sandbox

Experiment and learn in an isolated test setting that mimics your live production environment.

All Products
31 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Social Listening

Real-time voice of customer insights on digital and traditional channels

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Media Automation

Plan, manage & measure brand content across 30+ channels from one platform

Online Communities

Help customers learn from each other — and reduce agent workloads

Social Suites

Consolidate all of your social media needs on the only unified social suite

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

Unified-CXM
Customers
Our Story
Founder's Letter
Newsroom
Careers
Culture & Talent
Investor Relations
Contact Us
Login
Blog Home

Marketing & Advertising

Boost your brand and prove the value of your digital spend.

3 Black Friday Campaigns That Rocked Social Media
Marketing & Advertising
3 Black Friday Campaigns That Rocked Social Media

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the collapse of the US gold market the year before. It then popped up again in the 1950s in reference to the swarm of shoppers trav…

Guest Author
February 18, 2021  •  6 min read

Read Article
3 Tips for Boosting Your Brand’s Security on Social Media
Marketing & Advertising
3 Tips for Boosting Your Brand’s Security on Social Media

Things have been going great for you on social media this month. Your engagement is up, your paid campaigns are doing well and two of your branded hashtags have trended on Twitter, boosting your follower count by 5k. It’s Wednesday evening and you’re shu…

Guest Author
February 17, 2021  •  6 min read

Read Article
Marketing to Millennials: 6 Studies & Reports You Need to Read
Marketing & Advertising
Marketing to Millennials: 6 Studies & Reports You Need to Read

Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other generation before them, and their spending power is set to surpass $1 trillion by 2020. Currently between the ages of 18 and 35 (as …

Sprinklr Team
February 16, 2021  •  9 min read

Read Article
5 Interesting Social Media & Technology Statistics about Brazil for Globally-Minded Enterprises
Marketing & Advertising
5 Interesting Social Media & Technology Statistics about Brazil for Globally-Minded Enterprises

Acai bowls might be all the rage in the United States right now, but exotic fruit isn’t the only reason people have their eyes on Brazil. It’s no secret that Latin America’s largest country is a rising tech star and a business powerhouse; it boasts 25 of…

Sprinklr Team
February 14, 2021  •  4 min read

Read Article
5 Tips for Leveraging Snapchat for Influencer Marketing
Marketing & Advertising
5 Tips for Leveraging Snapchat for Influencer Marketing

Snapchat, with nearly 130 million daily active users, is the fastest-growing social media platform in the world. This means that it’s becoming increasingly challenging for brands to get a spot in a Snapchatter’s personal feed, whether it be through an ad…

Sprinklr Team
February 13, 2021  •  6 min read

Read Article
Best Fashion Brands in Social Media
Marketing & Advertising
Best Fashion Brands in Social Media

We ranked 60 global fashion brands across critical social performance indicators like Audience, Earned Media, Engagement, Participation, and Advocacy. Read on to see what we learned.

Guest Author
February 11, 2021  •  3 min read

Read Article
Do You Know How to Create Memorable Mobile Experiences?
Marketing & Advertising
Do You Know How to Create Memorable Mobile Experiences?

In an age where the number of mobile devices (7.5 billion) outnumbers humans (7.3 billion), mobile marketing has become a necessity for brands that want to connect with consumers—at any time—via the medium they engage with most. Total smartphone and tabl…

Guest Author
February 11, 2021  •  7 min read

Read Article
Pokémon Go and the Future of Marketing with Augmented Reality
Marketing & Advertising
Pokémon Go and the Future of Marketing with Augmented Reality

Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

Sprinklr Team
February 11, 2021  •  5 min read

Read Article
Choosing an employee advocacy platform
Marketing & Advertising
Choosing an employee advocacy platform

Looking for an employee advocacy solution? In today’s world, brands are competing for recognition, top talent, and consumer trust across all modern channels. A proven strategy to ensure branded content gets noticed is with an employee advocacy program. I…

Sonam Sagar
February 9, 2021  •  4 min read

Read Article
Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How
Marketing & Advertising
Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to make their purchases in a physical shop. This allows them to see and try the actual products, talk to representative…

Sprinklr Team
February 7, 2021  •  4 min read

Read Article
The 7 Metrics You Need to Measure Your Employee Advocacy Program
Marketing & Advertising
The 7 Metrics You Need to Measure Your Employee Advocacy Program

You know your employees are your most valuable asset, but they might be even more valuable than you think. Not only do they work each day to bring your company’s vision to life, but they’re also perfectly positioned to be your strongest brand advocates. …

Sprinklr Team
February 7, 2021  •  6 min read

Read Article
Where No Brand Has Gone Before
Marketing & Advertising
Where No Brand Has Gone Before

We might never know what space sounds like if it wasn’t for NASA’s social media marketing strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA …

Sprinklr Team
February 7, 2021  •  7 min read

Read Article

3 of 11

Products

Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen ExperienceSprinklr AI Sprinklr SandboxDeveloper Portal

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
English (US)
English (GB)
Español
Português
Français
日本語
Deutsch
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms