It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created “teleconfered peer influence groups.” These events brought physicians together to discuss the latest pharmaceutical products. A…

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in Facebook’s organic reach over the past couple of years. In 2012, organic reach of content published from brand pages was about …

Within the past year, LinkedIn quickly emerged as the ultimate publishing platform for B2B professionals. And to help marketers reach the people who matter most, the network created the most effective targeting program yet. According to research from CEB…

Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global cultural events. The transformation of media triggered by social, mobile, and ubiquitous connectivity, means a brand with a s…

The growing popularity of social media has ushered in an exciting new era for law firms. By leveraging their most valuable resource—their intellectual assets—across social and digital channels, leading U.S. law firms are uncovering new opportunities for …

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has become much easier to track spend and ROI. That said, the code hasn’t been completely cracked. Despite plenty of technologic…

The balance of power between consumers and companies is shifting. The individual voices of customers are more important – and have more impact on business – with every passing day. In fact, 70% of the buying process is done before a customer visits a bra…

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience across the digital landscape. But while brands may be posting engaging content, it may not be accessible for everyone to und…

Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed,…

You’re killing it with your content marketing. You’ve created a veritable content marketing machine with a loyal audience, and you get what your readers want. But now your company is quickly expanding into new international markets, and you’re tasked wit…

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover of “I Will Always Love You.” Both made an impact, but one took the original idea and brought it to an even wider audience for …

Ad blocking started out as a byproduct of procrastination. Back in 2002, Henrik Aasted Sorensen wrote the code for Adblock, the first widely used ad blocker, while trying to avoid studying for an exam. Flash forward to 2016, and ad blocking has gone main…