Marketing & Advertising
Boost your brand and prove the value of your digital spend.
![The connected customer — the human in the center of your marketing strategy](https://images.ctfassets.net/ukazlt65o6hl/QrMPSlmzekyuIPbAo2WVq/6b4dfc15c74d1c90d146d365070d0891/connected-customer-blog-img.jpg?w=913&h=512&fl=progressive&q=70&fm=jpg)
Engaging with your connected customers on a human level boosts brand trust, brand loyalty, and protects your brand’s reputation. Learn more.
Sonam Sagar
April 12, 2022
![Connected marketing — 7 ways to unify your marketing operations](https://images.ctfassets.net/ukazlt65o6hl/7ikouGOcFdFtIey74jsKmR/25100f8cb1686d60b9620ea63077bad1/connected-marketing-blog-social-graphic-without-title.png?w=1201&h=676&q=70&fm=png)
Establish end-to-end workflows across the full marketing lifecycle and provide your teams with a singular experience on one unified platform. Learn more.
Sonam Sagar
March 28, 2022
![Activate your advocates for recruiting](https://images.ctfassets.net/ukazlt65o6hl/5SifzeXYiSyJuxQdMZybPj/16ddf0dc5c56729e5ae72f0c9c81183c/advocacy-for-recruiting-blog-img.png?w=1217&h=685&q=70&fm=png)
Extend your reach and connect with audiences in a more authentic, meaningful way — learn how leveraging an employee advocacy program attracts top talent.
Sabina Warren
February 10, 2022
![5 ways a Unified Calendar can improve your marketing strategy](https://images.ctfassets.net/ukazlt65o6hl/3NNjHCDiKbtKN4LKa6eokz/30dd70162f29bc0a7fe840ecce6ac71e/20220117_CXC_Blog_UnifiedCalendar_header.png?w=750&h=391&q=70&fm=png)
Leveraging a unified calendar provides collaboration to teams across channels. Here are five reasons why it’s critical to have a unified marketing calendar.
Pallavi Awasthi
February 4, 2022
![Boost your recruiting with social advertising](https://images.ctfassets.net/ukazlt65o6hl/X5zwjwPjN1lRbcGgnn3Yz/3f5cd38caecbad9a2ce6daf38b06fc94/great-resignation-blog-img.png?w=1217&h=685&q=70&fm=png)
How can HR leaders stay ahead of the Great Resignation? One often overlooked tactic is leveraging social advertising for talent acquisition. Learn more.
Matt Myers
January 14, 2022
![How advertisers are navigating data privacy and tracking changes](https://images.ctfassets.net/ukazlt65o6hl/5PhsvEIWPWbcjmGObSCPT3/0a898c40034511f6ca4bf3a36407e586/group-people-working-out-business-plan-office.jpg?w=750&h=500&fl=progressive&q=70&fm=jpg)
With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.
David McCarthy
October 12, 2021
![7 ways to increase the return on your LinkedIn ad spend with Sprinklr](https://images.ctfassets.net/ukazlt65o6hl/3Sn8TidZmuRzs8WEdYufKy/a8131486ab325112781aab9ee17a1104/20220210_Blog_LinkedInAdSpend_header.png?w=750&h=391&q=70&fm=png)
If you’re advertising on LinkedIn, a 20-30% improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.
Hailey Urbach
September 21, 2021
![CX in the public sector: 5 government trends to embrace now](https://images.ctfassets.net/ukazlt65o6hl/FmogtqXoSx2BatUpxqnHs/b2a00ca45015206bd7cbe29f0f4d2ada/20210903_CXC_Blog_CXinGovernment_header.png?w=750&h=391&q=70&fm=png)
Customer experience (CX) efforts are growing in government, just like the private sector. But the nuances of getting the work done are different in government.
Stephanie Thum
September 8, 2021
![Smart Compliance: the smart way to ensure brand protection](https://images.ctfassets.net/ukazlt65o6hl/3cihuVL2TIWBkjHNIc0twI/8f5102a527548c5f6d7f9f7518e72d32/smart_compliance_blog_image.png?w=1217&h=685&q=70&fm=png)
A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.
Sprinklr Team
August 26, 2021
![Build a unified, strategic vision with powerful omni-channel marketing](https://images.ctfassets.net/ukazlt65o6hl/PKsVVvqpDczABAxKnGnGD/3af0792a5e06ea66af3d73a47a11f559/Office_Worker_for_Hero_Image_Omni-Channel_eBook_Blog_Post-2-1.png?w=1096&h=719&q=70&fm=png)
One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…
Sprinklr Team
August 6, 2021
![How to evaluate a distributed marketing platform](https://images.ctfassets.net/ukazlt65o6hl/1FSZXMyMzldyKDtj35DwZ5/131f0e0ff31ee304176cc462755a4d79/having-fun-at-meeting-YK3X3ZP.jpg?w=750&h=501&fl=progressive&q=70&fm=jpg)
When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…
Sprinklr Team
May 25, 2021
![Facebook announces planned retirement of analytics](https://images.ctfassets.net/ukazlt65o6hl/2xvnuE2ynTq1DncKZTU1On/a893bb01f84f76acc8a8285dee87dcf1/pexels-burst-374831.jpg?w=750&h=500&fl=progressive&q=70&fm=jpg)
On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…
Sprinklr Team
April 1, 2021