In an age where the number of mobile devices (7.5 billion) outnumbers humans (7.3 billion), mobile marketing has become a necessity for brands that want to connect with consumers—at any time—via the medium they engage with most. Total smartphone and tabl…

Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

Looking for an employee advocacy solution? In today’s world, brands are competing for recognition, top talent, and consumer trust across all modern channels. A proven strategy to ensure branded content gets noticed is with an employee advocacy program. I…

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to make their purchases in a physical shop. This allows them to see and try the actual products, talk to representative…

You know your employees are your most valuable asset, but they might be even more valuable than you think. Not only do they work each day to bring your company’s vision to life, but they’re also perfectly positioned to be your strongest brand advocates. …

We might never know what space sounds like if it wasn’t for NASA’s social media marketing strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA …

Digital asset managers (DAMs) have long been a staple of brand martech stacks. Predating most digital marketing tools, DAMs are considered consistent and reliable, if not exactly cutting edge. While it’s understandable to use a DAM that you know and trus…

In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering that total spending for K-12 and college-related supplies is projected to reach $82.8 billion this year, it’s no surpr…

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …

Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital transformation. Enabling your company to use social solutions, however, is often easier said than done. Social deployment – the pr…

Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a “brand-first” approach to marketing instead of putting customers at the center of each decision. As Harvard Business Review A…

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…