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Do You Know How to Create Memorable Mobile Experiences?
Marketing & Advertising
Do You Know How to Create Memorable Mobile Experiences?

In an age where the number of mobile devices (7.5 billion) outnumbers humans (7.3 billion), mobile marketing has become a necessity for brands that want to connect with consumers—at any time—via the medium they engage with most. Total smartphone and tabl…

Guest Author
February 11, 20217 min read

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Pokémon Go and the Future of Marketing with Augmented Reality
Marketing & Advertising
Pokémon Go and the Future of Marketing with Augmented Reality

Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

Sprinklr Team
February 11, 20215 min read

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Choosing an employee advocacy platform
Marketing & Advertising
Choosing an employee advocacy platform

Looking for an employee advocacy solution? In today’s world, brands are competing for recognition, top talent, and consumer trust across all modern channels. A proven strategy to ensure branded content gets noticed is with an employee advocacy program. I…

Sonam Sagar
February 9, 20214 min read

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Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How
Marketing & Advertising
Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to make their purchases in a physical shop. This allows them to see and try the actual products, talk to representative…

Sprinklr Team
February 7, 20214 min read

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The 7 Metrics You Need to Measure Your Employee Advocacy Program
Marketing & Advertising
The 7 Metrics You Need to Measure Your Employee Advocacy Program

You know your employees are your most valuable asset, but they might be even more valuable than you think. Not only do they work each day to bring your company’s vision to life, but they’re also perfectly positioned to be your strongest brand advocates. …

Sprinklr Team
February 7, 20216 min read

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Where No Brand Has Gone Before
Marketing & Advertising
Where No Brand Has Gone Before

We might never know what space sounds like if it wasn’t for NASA’s social media marketing strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA …

Sprinklr Team
February 7, 20217 min read

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What Has Your Digital Asset Manager Done for You Lately?
Marketing & Advertising
What Has Your Digital Asset Manager Done for You Lately?

Digital asset managers (DAMs) have long been a staple of brand martech stacks. Predating most digital marketing tools, DAMs are considered consistent and reliable, if not exactly cutting edge. While it’s understandable to use a DAM that you know and trus…

Jessica Rutland
February 6, 20213 min read

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4 Awesome Back-to-School Marketing Campaigns You Need to See
Marketing & Advertising
4 Awesome Back-to-School Marketing Campaigns You Need to See

In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering that total spending for K-12 and college-related supplies is projected to reach $82.8 billion this year, it’s no surpr…

Sprinklr Team
February 5, 20216 min read

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How Brands Can Approach Live Streaming
Marketing & Advertising
How Brands Can Approach Live Streaming

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …

Guest Author
February 4, 20214 min read

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Four Things to Do BEFORE Implementing Social Media Management Software
Marketing & Advertising
Four Things to Do BEFORE Implementing Social Media Management Software

Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital transformation. Enabling your company to use social solutions, however, is often easier said than done. Social deployment – the pr…

Sprinklr Team
February 4, 20215 min read

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3 Steps to Building a Customer-First Marketing Strategy
Marketing & Advertising
3 Steps to Building a Customer-First Marketing Strategy

Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a “brand-first” approach to marketing instead of putting customers at the center of each decision. As Harvard Business Review A…

Sprinklr Team
February 3, 20214 min read

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3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Marketing & Advertising
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…

Guest Author
February 3, 20217 min read

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