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How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences
Marketing & Advertising
How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build and maintain consumer trust. It allows brands to showcase more of who they are and what they believe – creating a more genuine…

Sprinklr Team
February 3, 20214 min read

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How Three Leading Retailers Created Successful Social Media Marketing Strategies
Marketing & Advertising
How Three Leading Retailers Created Successful Social Media Marketing Strategies

For today’s top retail marketers, social media isn’t only about making a splash; it’s about boosting sales, creating brand evangelists, and standing the test of time. According to Boston Retail Partners, while 69% of retailers see opportunities to make u…

Sprinklr Team
February 3, 20215 min read

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Winning Businesses Are Tapping Into the Power of Social
Marketing & Advertising
Winning Businesses Are Tapping Into the Power of Social

Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more …

Guest Author
February 2, 20213 min read

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How Top Brands Harness UGC Marketing
Marketing & Advertising
How Top Brands Harness UGC Marketing

The way that brands influence consumers has changed fundamentally. Traditional B2B and B2C marketing approaches have given way to a world of C2C: consumer to consumer marketing. In a recent survey, 76% of individuals said they trusted content shared by “…

Sprinklr Team
February 2, 20215 min read

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5 Examples of Brilliant Native Advertising Content
Marketing & Advertising
5 Examples of Brilliant Native Advertising Content

This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content, according to a recent study from the Content Marketing Institute. In fact, BI Intelligence forecasts that US native ad spending…

Guest Author
February 2, 20216 min read

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6 Health and Wellness Brands That Excel in Social Media Marketing
Marketing & Advertising
6 Health and Wellness Brands That Excel in Social Media Marketing

Traditionally, being healthy meant a diet inspired by the food pyramid, regular exercise, and doctor’s check-ups – but today, people are living longer and working for longer. This societal shift has changed everything. Thanks to modern technology, all th…

Sprinklr Team
February 2, 20216 min read

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5 Colleges That Lead in Social Media Marketing
Marketing & Advertising
5 Colleges That Lead in Social Media Marketing

College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless generations, graduates could only reflect on their college years through memories (and maybe some Polaroid collections) – but the…

Sprinklr Team
February 2, 20216 min read

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How 6 Brands Succeed in Social Responsibility
Marketing & Advertising
How 6 Brands Succeed in Social Responsibility

In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and transparent about the causes they support – even building whole campaigns and partnerships around those issues. It’s not just the rig…

Guest Author
January 30, 20217 min read

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Optimizing Pinterest Ad Campaigns via Goals and Targeting
Marketing & Advertising
Optimizing Pinterest Ad Campaigns via Goals and Targeting

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more than a space for recipe swaps and interior design inspiration. Getting the most out of Pinterest requires a fundamental underst…

Sprinklr Team
January 30, 20214 min read

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The Complete Guide to Facebook Advertising for the Holidays
Marketing & Advertising
The Complete Guide to Facebook Advertising for the Holidays

When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for 77% of online conversions visible to Facebook. And according to the social network, people use the platform each holiday season for…

Sprinklr Team
January 28, 202110 min read

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Common Traits of Top Community Managers
Marketing & Advertising
Common Traits of Top Community Managers

Do what you love and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed, …

Sprinklr Team
January 28, 20215 min read

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Why 1:1 Automated Chat is Poised to Dominate 2022
Marketing & Advertising
Why 1:1 Automated Chat is Poised to Dominate 2022

Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once. Recently, however, more and more users are harnessing social platforms for one-on-one conversations – especially with brands. It …

Sprinklr Team
January 28, 20216 min read

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