We might never know what space sounds like if it wasn’t for NASA’s social media marketing strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA …

Digital asset managers (DAMs) have long been a staple of brand martech stacks. Predating most digital marketing tools, DAMs are considered consistent and reliable, if not exactly cutting edge. While it’s understandable to use a DAM that you know and trus…

In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering that total spending for K-12 and college-related supplies is projected to reach $82.8 billion this year, it’s no surpr…

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer …

Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital transformation. Enabling your company to use social solutions, however, is often easier said than done. Social deployment – the pr…

Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a “brand-first” approach to marketing instead of putting customers at the center of each decision. As Harvard Business Review A…

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brand…

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build and maintain consumer trust. It allows brands to showcase more of who they are and what they believe – creating a more genuine…

For today’s top retail marketers, social media isn’t only about making a splash; it’s about boosting sales, creating brand evangelists, and standing the test of time. According to Boston Retail Partners, while 69% of retailers see opportunities to make u…

Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more …

The way that brands influence consumers has changed fundamentally. Traditional B2B and B2C marketing approaches have given way to a world of C2C: consumer to consumer marketing. In a recent survey, 76% of individuals said they trusted content shared by “…

This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content, according to a recent study from the Content Marketing Institute. In fact, BI Intelligence forecasts that US native ad spending…