15 Best Chatbot Examples from Groundbreaking Brands

Aksheeta Tyagi

May 20, 202410 min read

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Are you contemplating getting a chatbot to improve your customer support? Yes? Good thought. By 2027, chatbots will become the primary customer service channel for roughly 25% of businesses, according to Gartner’s estimates. So, if you’re planning to jump onto the chatbot bandwagon, you’re not alone.  

However, it’s prudent to look into a few good chatbot examples before you start or accelerate your journey.   

Why, you ask?  

You get direction and inspiration by discovering how customer-centric brands are leveraging chatbots to engage, convert, and serve customers. You also learn from their failures and successes, risk-proofing your own investment effectively.  

To that end, we have curated 15 best chatbot examples from businesses of all sizes and domains, in this article. The examples are not only for customer support but also sales and marketing, with a section dedicated to e-commerce chatbots. Simply pick the use case that interests you and start learning new ways to use conversational chatbots.   

Let’s get started.  

Table of Contents

15 best chatbot examples of implementing conversational AI strategy

It’s no secret that by leveraging conversational AI, businesses can provide more personalized and efficient customer service while freeing up the time and resources of their human agents.  

From retail to healthcare, banking to entertainment, the chatbot examples stated below demonstrate the versatility of this technology. You will also see how support chatbots improve customer satisfaction and customer loyalty – that too at low costs.  

Customer service chatbot examples

Customer service chatbots are conversational agents designed to assist customers with their inquiries, complaints, and issues. These chatbots can handle various customer service tasks, including answering frequently asked questions, providing product information, handling returns and refunds, and scheduling appointments. Customer service chatbots are available 24/7, providing customers with instant assistance without human intervention. 

Some of the most successful customer service chatbots are: 

Bank of America's Erica

Bank of America's Erica is a chatbot that provides personalized financial guidance to its users. The chatbot uses natural language processing (NLP) to understand the user's requests and provide assistance. Erica can help users manage their bank accounts, track spending, pay bills, and more.  


  • Personalized financial advice  

  • Real-time transaction updates  

  • Integration with Bank of America's mobile app  


  • Convenient banking experience  

  • Faster response time to customer inquiries  

  • Improved financial management  

Demonstrated success: 

  • Bank of America reported that proactive and personalized account for 60% of engagement Erica renders today.  

  • By the first half of 2023, Erica had completed over 330 million requests, at the rate of 56 million engagements every month. 

Erica highlights preferred rewards program to a user


Sprinklr Insight: Strong NLP forms the foundational basis for every conversational chatbot trained to interact with customers naturally and find them the right solutions at their fingertips. 

Know how NLP goes about improving customer service for AI-first brands. 

H&M's Kik Chatbot

H&M's Kik chatbot provides fashion advice and recommendations to its users. The chatbot uses NLP to understand the user's requests and provide personalized styling tips. Kik chatbot is available on the Kik messenger app, with over 15 million monthly active users.  


  • Personality quiz and styling tips  

  • Personalized product recommendations  

  • Integration with the Kik messenger app  

  • Easy checkout  


  • Increased customer engagement  

  • Improved shopping experience  

  • Higher conversion rates  

 Demonstrated success: 

  • Kik achieved an engagement rate of 86%, with users spending an average of four minutes interacting with the chatbot.  

  • Its click-through rate was 8%, which is higher than H&M's email marketing click-through rate of 2%.  

Personality quiz by KiK chatbot


👜What social shopping really means  

Your target market is heavy online, with customers spending a big chunk of their daily lives in the social media sphere. In fact, 83% of them love to chat, browse, and shop on the go — so you need to hone your ability to meet your customers where they are and sell effectively. 

With insights from our partnership with industry giants VMLY&R Commerce, this guide gets into the deep strategies you need to blend cutting-edge AI with the irreplaceable human touch — to create unforgettable shopping experiences — from the comfort of a single window. 

3. Pizza Hut's Chatbot

Following closely on the heels of Domino’s, Pizza Hut came up with a world-class chatbot that helps customers order food through Facebook Messenger. The chatbot uses NLP to understand the customer's order and provide real-time updates on the order status. The chatbot also allows customers to track their orders and make changes to their orders if desired.  


  • Order placement through Facebook Messenger 

  • Real-time order updates 

  • Order tracking 

  • Change order details 


  • Convenient ordering process  

  • Faster customer response time to customer inquiries  

  • Increased customer satisfaction  

  • Improved order accuracy  

Demonstrated success: 

  • Pizza Hut's chatbot has contributed to 60% of its total order volume. 

  • The chatbot has a 4.5-star rating on Facebook Messenger, with over 100K user interactions monthly.

Sales chatbot examples

A sales chatbot is an AI-powered chatbot that is designed to engage with potential or present customers and drive sales. These chatbots can be integrated into your website or messaging platforms (like Facebook Messenger and WhatsApp) and can provide personalized product recommendations and answer customer inquiries about products, shipping, delivery, and deals, making social shopping a pain-free experience.   

Like customer support chatbots, sales chatbots use natural language processing (NLP) to understand and respond to customer queries, making the experience feel more like a conversation than a transaction.   

They can also collect data on customer preferences and behavior, which can be used to personalize marketing efforts. Lastly, they can gather feedback via customer surveys to give you a real-time perception of your brand.   

Let’s take a look at some of the most successful sales chatbot examples out there.   

4. Casper’s insomnobot

If you’re a night owl or insomniac, Casper’s chatbot might help you retire to la-la-land more easily. Casper is a startup selling mattresses, bedding and sleep accessories. They developed a chatbot that helps customers choose the best mattress according to their sleep preferences.  

But that’s not all. The bot texts late sleepers with friendly messages, keeping them company when they’re struggling to sleep. Its user-friendly interface and conversations keep users engaged and coming back for more. 

Read More: 10 Ways to Build Customer Loyalty 


  • Quiz to figure out sleep preference 

  • Product recommendations 

  • Repository of frequently asked questions  


  • The chatbot helps Casper increase sales by guiding customers towards the product that best meets their needs.  

  • The chatbot reduces the need for human contact center agents, saving Casper time and resources. 

Demonstrated success: 

Casper reports that their chatbot has helped increase their sales and improve customer satisfaction.  

Casper-s insomonobot


5. Uber’s chatbot

In an effort to meet customers where they are, Uber has launched a chatbot to book rides via WhatsApp – the world’s most loved messaging app. Now you don’t have to download the Uber app. Uber will enter your conversations effortlessly and suggest rides and deals to make your commute easy and hassle-free. 


  • Request a ride, get fare estimates and track driver's progress. 

  • Personalized ride recommendations based on transaction history. 


  • A convenient and streamlined way for customers to book rides 

  • Increased sales for Uber, led by one-click ride requests. 

  • Reduced need for human customer service representatives 

Demonstrated success: 

According to Uber, their chatbot has helped increase their sales and improve customer satisfaction. They report that their chatbot has handled millions of conversations with customers. 

📜 Uber's inspiring story

When Uber’s global head of social media faced the massive task of improving customer care for riders and drivers around the world, they knew Uber needed to change its perspective. The brand palpably needed a platform designed to unify customer interactions and brand content — all the while boosting its safety monitoring. 

And that’s when a Unified Customer Experience Management (Unified-CXM) platform was able to make a real difference.  

How did that play out?  

The ride-hailing app drastically cut down its response times by 33%, giving customers quicker replies than ever. Plus, the platform saved agents over 4,000 hours, allowing them to handle more queries efficiently. With these changes, Uber’s service level agreement compliance increased by 8% and the time spent on each case dropped by nearly a minute and a half.

Uber quote

You can read what Uber did to realize its goals in detail here. But if you want to know HOW it did it — see for yourself, at no cost, for 30 days. 👇 

6. Lemonade’s Maya

The Lemonade insurance chatbot, named Maya, serves as a friendly guide for users navigating the insurance-buying process. Maya is designed to lead with customer empathy — with a warm and approachable personality, reflected in her smiling avatar and feminine name. The intentional design aligns with Lemonade's brand identity and reinforces its commitment to providing a positive user experience and bypassing brokers.  


  • Maya’s friendly voice and avatar make users feel welcome.  

  • Upselling techniques to promote additional insurance products and services to users during the quote process.  

  • An easy-to-use interface that simplifies the process of filling out forms.  


  • Improved digital customer experience  

  • Increased efficiency by automating the initial steps of the quote process  

  • Improved conversion rates  

Demonstrated success: 
Lemonade reports that Maya now handles 25% of their total inquiries, delighting customers while crushing costs by a big margin. Maya has sold 1.2M insurance policies (new and renewals) in just three years from her launch. 

Lemonade-s Maya Chatbot


Conversational AI chatbot examples 

Conversational AI platforms have revolutionized how businesses interact with customers. These chatbots use advanced artificial intelligence (AI) techniques to engage with users in natural language, creating a conversational experience similar to talking to a human agent.  

Businesses can integrate these customizable chatbots into various customer service channels, including messaging apps, social media platforms, and live chat. Being unified and omnichannel, these chatbots are able to maintain conversations with full context so your customers feel right at home, no matter which channel they use to interact with your business.  

Let’s discuss some pathbreaking conversational AI chatbot examples now.  

7. Capital One’s Eno

Capital One launched Eno, a chatbot that provides customers with real-time information about their account balance, transactions and credit score. Eno also allows customers to pay bills, check rewards and monitor their credit usage. Eno uses AI to understand customers' requests and respond in a conversational tone. 


  • Real-time account information 

  • Bill payment and reward tracking 

  • AI-powered conversational interface 


  • Improved customer experience  

  • Faster average handle time 

  • Enhanced security with fraud detection  

 Demonstrated success: 

  • Eno is the backbone of Capital One’s digital customer interactions. 

  • Capital One has distributed over 1.2B USD in PPP loans with digital tools like Eno.

    Capital One-s Eno Chatbot


8. Mastercard’s KAI

In 2019, Mastercard launched KAI which helps customers with their financial planning and management.  The chatbot makes commerce more conversational by providing users with personalized financial advice based on their spending patterns and financial goals. Plus, it offers real-time assistance with other Mastercard services such as card activations and balance inquiries. 


  • Personalized financial advice 

  • Real-time assistance with Mastercard services 

  • Use of AI and NLP for natural conversation 


Demonstrated success: 

  • KAI has an average engagement rate of 70%, which is fantastic by any standard.  

  • It has helped Mastercard increase its brand reputation score by 12 points.  

💡 Point to note: If you intend to use chatbots for financial use cases, it pays to invest in a platform with AI-powered consumer insights. This way, you can predict scams and impersonations before they occur, and safeguard your clients’ money and your brand reputation easily. 

9. KLM’s BlueBot

KLM's chatbot, BlueBot, is a successful implementation of conversation AI technology that has helped increase customer engagement, loyalty, and satisfaction for the brand. Its integration with KLM's customer support system allows customers to book tickets via Facebook Messenger, without agent intervention.    


  • Books flights and checks flight status 

  • Personalized travel recommendations 

  • Integration with KLM's holistic customer support system 

  • Available on Facebook Messenger and WhatsApp 


  • Increased convenience and speed for customers 

  • Reduced agent caseload 

  • Personalized customer experience 

  • Cost efficiency 

Demonstrated success: 

  • Bluebot enables KLM to handle 2x flight bookings 

  • BlueBot has received positive reviews from customers, with a rating of 4.7/5 in the Apple App Store 

Also read: 8 Reasons Why Conversational AI Chatbots Are the Ultimate Customer Care Problem-solvers

E-commerce chatbot examples

E-commerce chatbots have become increasingly popular as businesses look for new ways to engage with customers and streamline the online shopping experience. These chatbots are designed to simulate human-like conversations, using artificial intelligence (AI) to understand user queries organically. 
E-commerce chatbots help brands to grow their revenue using conversational commerce. They provide personalized product recommendations, assist customers with purchases and answer frequently asked product questions, helping online retailers multiply sales exponentially.

A guide to retail customer service (+ tips to improve it)

10. Sephora’s Kik

Sephora launched a chatbot on Kik that helps customers find the perfect beauty products based on their preferences and style. The always-on chatbot acts like an in-store assistant that is friendly, chatty and knowledgeable. The beauty brand is known for agility and innovation and Kik fits perfectly into their customer-centric DNA.


  • Beauty product recommendations, tips and product reviews 

  • How-to videos on product application and skincare 

  • Appointment booking 

  • Drives sales via 1:1 interactions that mimic in-store experiences 


  • Enhanced customer experience  

  • Increased sales conversion rates  

  • Improved customer retention  

 Demonstrated success: 

  • The chatbot has 11% higher conversion rates than other digital channels. 

  • Sephora reported a 50% increase in customer loyalty with the launch of their chatbot.

    Sephora-s Kik Chatbot


Imagine tapping into a booming $57.22 trillion global e-commerce market by 2032.   

Sounds incredible, right? Watch this dynamic on-demand for insider tips on integrating video commerce and AI-driven messaging to rethink the way you connect with customers — directly through the chat window.   

In this gripping watch, you'll learn how to deploy Artificial Intelligence to:   

🤝 Initiate engaging, real-time conversations tailored to individual needs. 

🛍️ Seamlessly guide customers from curiosity to checkout with precise product recommendations. 

💬 Supercharge your sales team with AI-enhanced tools like video chat and co-browsing. 

🛒 Ensure a consistent and personalized experience across all your digital touchpoints. 

11. Domino's Dom

Domino's launched a chatbot on Facebook Messenger that allows customers to order food with just a few clicks. The bot syncs customers with their Google accounts, enabling them to order their favorite dishes from any device. From crust types to toppings, Dom recommends what kind of pizza you’d relish, based on your past preferences and history. 


  • Order history and payment information saving 

  • Login from any device 

  • Real-time order updates 

  • User-friendly interface 


  • Improved customer experience 

  • Faster order processing, living up to its promise of 30-min delivery 

  • Increased sales and customer retention 

Demonstrated success: 

  • Dom has handled over 1.5M conversations since its launch. 

  • It reduced Domino’s live agent costs by 500K USD. 

12. 1-800-Flowers' Gwyn

The largest gifting retailer in the U.S., 1-800-Flowers leverages e-commerce conversational AI masterfully to simplify the user journey across multiple product lines. Their virtual shopping assistant Gwyn (short for “gifts when you need them”) helps users find the perfect gift for their loved ones by delivering contextual shopping suggestions. It’s pretty good at attracting new customers as well by being available on Facebook Messenger where people already are. 


  • Assesses gifting needs with smart questions 

  • Amazon Alexa integration for voice support 

  • Tracks delivery status 


  • Offers a personalized shopping experience  

  • Provides real-time assistance 

  • Increases customer engagement and satisfaction 

Demonstrated success: 

According to Digiday, Gwyn has yielded many new customers, especially from younger demographics. In fact, 70% of all chatbot orders were from brand-new people. 

Digiday-s Gwyn Chatbot


Interesting read: Best Practices for Voice Bot Implementation in Business 

Marketing chatbot examples

 A marketing chatbot is an innovative tool that businesses can use to engage with their customers and prospects. Powered by artificial intelligence (AI), marketing chatbots can deal with various tasks such as lead generation, event promotion, and feedback collection.  

Is that all?  

No, a marketing chatbot can detect customer needs and gather customer data so you can laser-focus your targeting and retargeting on the right people.  

Marketing chatbots are a cost-effective and efficient way to interact with customers as they operate 24/7 and juggle multiple inquiries at once. Multilingual bots are also capable of speaking multiple languages, making it easier to reach a broader audience.  

13. Mountain Dew’s DEWBot

Mountain Dew used a marketing chatbot, DEWBot to connect with their customer base through brand advocacy and engagement. The bot was introduced to fans during the "Rig Up" campaign, an eight-week-long series on the world's leading live-streaming platform, Twitch, and also nominated for the prestigious Short Award. 


  • Enabled fans to weigh in on what components make a good gaming rig through polls 

  • Live updates from the show and crowned winners in real-time 


  • High customer engagement rates  

  • Improved brand image amidst millennial and Gen-Z  

Demonstrated success: 

  • It won a Shorty Award for its engagement rate (550% increase in in-stream conversations).  

  • The campaign strengthened the brand's image as the "unofficial fuel of gamers"   

14. Wall Street Journal’s Chatbot

The Wall Street Journal chatbot provides an excellent example of the benefits of using chatbots for marketing purposes. By providing personalized content and collecting customer data, businesses can improve customer experiences, increase engagement and satisfaction, and make their marketing efforts more effective.  


  • Personalized news and information based on customer interests  

  • Ability to answer questions and provide updates on breaking news  

  • Gathering consumer insights for personalized recommendations  


  • Improved customer experience through personalized content and recommendations  

  • Increased customer engagement and satisfaction  

  • More effective marketing campaigns through customer interaction analytics 

Demonstrated success: 

The Wall Street Journal chatbot has been recognized with multiple awards, including the 2018 Webby Award for “Best Chatbot in the News and Politics” category.  

15. Starbucks’s Barista

Starbucks chatbot has been a successful marketing tool for the company. By providing a personalized and convenient experience for customers, the chatbot has helped to increase engagement, loyalty and sales. Its integration with the Starbucks Rewards program has also helped to incentivize customers to use the chatbot, further increasing its effectiveness. 


  • Place-and-pay orders 

  • Personalized product recommendations  

  • Information about products and promotions 

  • Integration with Starbucks Rewards program 


  • Increased convenience and speed for customers 

  • Personalized customer experience 

  • Enhanced customer loyalty via timely incentives and rewards 

 Demonstrated success: 

  • In 2019, the chatbot accounted for 10% of all mobile orders in the U.S. 

  • Starbucks has reported a 20% increase in customer spend on the chatbot 

  • The chatbot has garnered a rating of 4.8/5 in the Apple App Store 

Ready to build a successful chatbot for your brand? 

The groundbreaking examples of successful chatbots used by businesses such as Starbucks, Sephora and WSJ have demonstrated the power of this technology to engage customers, provide personalized experiences and boost sales. 

For brands, chatbots provide businesses with an efficient and cost-effective way to interact with customers round the clock, without hiking up their call center bills. With chatbots on the support frontline collecting data and solving simple cases, human teams are free to engage in more complex tasks where human touch is non-negotiable 

It's an exciting time to be in the world of marketing and chatbots are at the forefront of this revolution. 

Ready to ride the chatbot wave? 

Then, sign up for a free trial of Sprinklr Conversational AI which is omnichannel, no-code and multilingual. Customize your AI bots in your brand colors and make them speak in your brand voice – without developer assistance.   

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