15 Best chatbot examples from groundbreaking brands

Sprinklr Team

July 25, 202310 min read

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Are you contemplating getting a chatbot to improve your customer support? Yes? Good thought. By 2027, chatbots will become the primary customer service channel for roughly 25% of businesses, according to Gartner’s estimates. So, if you’re planing to jump onto the chatbot bandwagon, you’re not alone. 

However, it’s prudent to look into a few good chatbot examples before you start or accelerate your journey.  

Why, you ask? 

You get direction and inspiration by discovering how customer-centric brands are leveraging chatbots to engage, convert and serve customers. You also learn from their fails and successes, risk-proofing your own investment effectively. 

To that end, we have curated 15 best chatbot examples from businesses of all sizes and domains, in this article. The examples are not only for customer support, but also sales and marketing, with a section dedicated to ecommerce chatbots. Simply pick the use case that interests you and start learning new ways to use conversational chatbots.  

Let’s get started.

Table of Contents

15 best chatbot examples of implementing conversational AI strategy

It’s no secret that by leveraging conversational AI, businesses can provide more personalized and efficient customer service while freeing up time and resources of their human agents. 

From retail to healthcare, banking to entertainment, the chatbot examples stated below demonstrate the versatility of this technology. You will also see how support chatbots improve customer satisfaction and customer loyalty – that too at low costs. 

Customer service chatbot examples

Customer service chatbots are conversational agents designed to assist customers with their inquiries, complaints and issues. These chatbots can handle various customer service tasks, including answering frequently asked questions, providing product information, handling returns and refunds and scheduling appointments. Customer service chatbots are available 24/7, providing customers with instant assistance without human intervention.

Some of the most successful customer service chatbots are:  

Bank of America's Erica

Bank of America's Erica is a chatbot that provides personalized financial guidance to its users. The chatbot uses natural language processing (NLP) to understand the user's requests and provide assistance. Erica can help users manage their bank accounts, track spending, pay bills and more. 


  • Personalized financial advice 

  • Real-time transaction updates 

  • Integration with Bank of America's mobile app 


  • Convenient banking experience 

  • Faster response time to customer inquiries 

  • Improved financial management 

Demonstrated success: 

  • Bank of America reported a 15% increase in customer satisfaction after the launch of Erica. 

  • In 2020, Erica completed over 230 million requests, with 73% of those requests being completed through natural language inputs. 

    Erica highlights preferred rewards program to a user


H&M's Kik Chatbot

H&M's Kik chatbot provides fashion advice and recommendations to its users. The chatbot uses NLP to understand the user's requests and provide personalized styling tips. Kik chatbot is available on the Kik messenger app, with over 15 million monthly active users. 


  • Personality quiz and styling tips 

  • Personalized product recommendations 

  • Integration with Kik messenger app 

  • Easy checkout 


  • Increased customer engagement 

  • Improved shopping experience 

  • Higher conversion rates 

 Demonstrated success: 

  • Kik achieved an engagement rate of 86%, with users spending an average of four minutes interacting with the chatbot. 

  • Its click-through rate was 8%, which is higher than H&M's email marketing click-through rate of 2%. 

    Personality quiz by KiK chatbot


3. Pizza Hut's Chatbot

Following closely on the heels of Domino’s, Pizza Hut came up with a worldclass chatbot that helps customers order food through Facebook Messenger. The chatbot uses NLP to understand the customer's order and provide real-time updates on the order status. The chatbot also allows customers to track their orders and make changes to their orders if desired. 


  • Order placement through Facebook Messenger 

  • Real-time order updates 

  • Order tracking 

  • Change order details 


  • Convenient ordering process 

  • Faster response time to customer inquiries 

  • Increased customer satisfaction 

  • Improved order accuracy 

Demonstrated success: 

  • Pizza Hut's chatbot has contributed to 60% of its total order volume. 

  • The chatbot has a 4.5-star rating on Facebook Messenger, with over 100K user interactions monthly.

Sales chatbot examples

 A sales chatbot is an AI-powered chatbot that is designed to engage with potential or present customers and drive sales. These chatbots can be integrated into your website or messaging platforms (like Facebook messenger and WhatsApp) and can provide personalized product recommendations and answer customer inquiries about products, shipping, delivery and deals, making shopping a pain-free experience.  

Like customer support bots, sales chatbots use natural language processing (NLP) to understand and respond to customer queries, making the experience feel more like a conversation than a transaction.  

They can also collect data on customer preferences and behavior, which can be used to personalize marketing efforts. Lastly, they can gather feedback via customer surveys to give you real-time perception of your brand.  

Let’s take a look at some of the most successful sales chatbot examples out there.  

4. Casper’s insomnobot

If you’re a night owl or insomniac, Casper’s chatbot might help you retire to la-la-land more easily. Casper is a startup selling mattresses, bedding and sleep accessories. They developed a chatbot that helps customers choose the best mattress according to their sleep preferences.  

But that’s not all. The bot texts late sleepers with friendly messages, keeping them company when they’re struggling to sleep. Its user-friendly interface and conversations keep users engaged and coming back for more. 


  • Quiz to figure out sleep preference 

  • Product recommendations 

  • Repository of frequently asked questions  


  • The chatbot helps Casper increase sales by guiding customers towards the product that best meets their needs. 

  • The chatbot reduces the need for human customer service representatives, saving Casper time and resources.

Demonstrated success: 

  • Casper reports that their chatbot has helped increase their sales and improve customer satisfaction. 

    Casper-s insomonobot


5. Uber’s chatbot

In an effort to meet customers where they are, Uber has launched a chatbot to book rides via WhatsApp – the world’s most loved messaging app. Now you don’t have to download the Uber app. Uber will enter your conversations effortlessly and suggest rides and deals to make your commute easy and hassle-free. 


  • Request a ride, get fare estimates and track driver's progress. 

  • Personalized ride recommendations based on transaction history. 


  • A convenient and streamlined way for customers to book rides 

  • Increased sales for Uber, led by one-click ride requests. 

  • Reduced need for human customer service representatives 

Demonstrated success: 

  • According to Uber, their chatbot has helped increase their sales and improve customer satisfaction. They report that their chatbot has handled millions of conversations with customers. 

Want to replicate Uber’s success? Read their story here 

6. Lemonade’s Maya

The Lemonade insurance chatbot, named Maya, serves as a friendly guide for users navigating the insurance-buying process. Maya is designed with a warm and approachable personality, reflected in her smiling avatar and feminine name. The intentional design aligns with Lemonade's brand identity and reinforces their commitment to providing a positive user experience and bypassing brokers. 


  • Maya’s friendly voice and avatar makes users feel welcomed. 

  • Upselling techniques to promote additional insurance products and services to users during the quote process. 

  • An easy-to-use interface that simplifies the process of filling out forms. 


  • Improved user experience 

  • Increased efficiency by automating initial steps of the quote process 

  • Improved conversion rates 

Demonstrated success: 
Lemonade reports that Maya now handles 25% of their total inquiries, delighting customers while crushing costs by a big margin. Maya has sold 1.2M insurance policies (new and renewals) in just three years from her launch. 

Lemonade-s Maya Chatbot


Conversational AI chatbot examples 

Conversational AI platforms have revolutionized how businesses interact with customers. These chatbots use advanced artificial intelligence (AI) techniques to engage with users in natural language, creating a conversational experience similar to talking to a human agent. 

Businesses can integrate these customizable chatbots into various communication channels, including messaging apps, social media platforms and live chat. Being unified and omnichannel, these chatbots are able to maintain conversations with full context so your customers feel right at home, no matter which channel they use to interact with your business. 

Let’s discuss some pathbreaking conversational AI chatbot examples now. 

7. Capital One’s Eno

Capital One launched Eno, a chatbot that provides customers with real-time information about their account balance, transactions and credit score. Eno also allows customers to pay bills, check rewards and monitor their credit usage. Eno uses AI to understand customers' requests and respond in a conversational tone. 


  • Real-time account information 

  • Bill payment and reward tracking 

  • AI-powered conversational interface 


  • Improved customer experience 

  • Faster issue resolution 

  • Enhanced security with fraud detection 

 Demonstrated success: 

  • Eno is the backbone of Capital One’s digital customer interactions. 

  • Capital One has distributed over 1.2B USD in PPP loans with digital tools like Eno.

    Capital One-s Eno Chatbot


8. Mastercard’s KAI

In 2019, Mastercard launched KAI which helps customers with their financial planning and management.  The chatbot makes commerce more conversational by providing users with personalized financial advice based on their spending patterns and financial goals. Plus, it offers real-time assistance with other Mastercard services such as card activations and balance inquiries. 


  • Personalized financial advice 

  • Real-time assistance with Mastercard services 

  • Use of AI and NLP for natural conversation 


  • Improved financial literacy for customers 

  • Increased customer engagement and loyalty 

  • Enhanced Mastercard brand reputation 

Demonstrated success: 

  • KAI has an average engagement rate of 70%, which is fantastic by any standard.  

  • It has helped Mastercard increase its brand reputation score by 12 points.  

💡Point to note: If you intend to use chatbots for financial use cases, it pays to invest in a platform with AI-powered consumer insights. This way, you can predict scams and impersonations before they occur, and safeguard your clients’ money and your brand reputation easily. 

9. KLM’s BlueBot

KLM's chatbot, BlueBot, is a successful implementation of conversation AI technology that has helped increase customer engagement, loyalty and satisfaction for the brand. Its integration with KLM's customer support system allows customers to book tickets via Facebook Messenger, without agent intervention.   


  • Books flights and checks flight status 

  • Personalized travel recommendations 

  • Integration with KLM's holistic customer support system 

  • Available on Facebook Messenger and WhatsApp 


  • Increased convenience and speed for customers 

  • Reduced agent caseload 

  • Personalized customer experience 

  • Cost efficiency 

Demonstrated success: 

  • Bluebot enables KLM to handle 2x flight bookings 

  • BlueBot has received positive reviews from customers, with a rating of 4.7/5 in the Apple App Store 

Also read: 8 reasons why conversational AI chatbots are the ultimate customer care problem-solvers 

E-commerce chatbot examples

E-commerce chatbots have become increasingly popular as businesses look for new ways to engage with customers and streamline the online shopping experience. These chatbots are designed to simulate human-like conversations, using artificial intelligence (AI) to understand user queries organically. 
E-commerce chatbots help brands to grow their revenue using conversational commerce. They provide personalized product recommendations, assist customers with purchases and answer frequently asked product questions, helping online retailers multiply sales exponentially.

A guide to retail customer service (+ tips to improve it)

10. Sephora’s Kik

Sephora launched a chatbot on Kik that helps customers find the perfect beauty products based on their preferences and style. The always-on chatbot acts like an in-store assistant that is friendly, chatty and knowledgeable. The beauty brand is known for agility and innovation and Kik fits perfectly into their customer-centric DNA.


  • Beauty product recommendations, tips and product reviews 

  • How-to videos on product application and skincare 

  • Appointment booking 

  • Drives sales via 1:1 interactions that mimic in-store experiences 


  • Enhanced customer experience 

  • Increased sales conversion rates 

  • Improved customer retention 

 Demonstrated success: 

  • The chatbot has 11% higher conversion rates than other digital channels. 

  • Sephora reported a 50% increase in customer loyalty with the launch of their chatbot.

    Sephora-s Kik Chatbot


11. Domino's Dom

Domino's launched a chatbot on Facebook Messenger that allows customers to order food with just a few clicks. The bot syncs customers with their Google accounts, enabling them to order their favorite dishes from any device. From crust types to toppings, Dom recommends what kind of pizza you’d relish, based on your past preferences and history. 


  • Order history and payment information saving 

  • Login from any device 

  • Real-time order updates 

  • User-friendly interface 


  • Improved customer experience 

  • Faster order processing, living up to its promise of 30-min delivery 

  • Increased sales and customer retention 

Demonstrated success: 

  • Dom has handled over 1.5M conversations since its launch. 

  • It reduced Domino’s live agent costs by 500K USD. 

12. 1-800-Flowers' Gwyn

The largest gifting retailer in the U.S., 1-800-Flowers leverages e-commerce chatbots masterfully to simplify the user journey across multiple product lines. Their virtual shopping assistant Gwyn (short for “gifts when you need them”) helps users find the perfect gift for their loved ones by delivering contextual shopping suggestions. It’s pretty good at attracting new customers as well by being available on Facebook Messenger where people already are.


  • Assesses gifting needs with smart questions 

  • Amazon Alexa integration for voice support 

  • Tracks delivery status 


  • Offers a personalized shopping experience  

  • Provides real-time assistance 

  • Increases customer engagement and satisfaction 

Demonstrated success: 

  • According to Digiday, Gwyn has yielded many new customers, especially from younger demographics. In fact, 70% of all chatbot orders were from brand new people.

    Digiday-s Gwyn Chatbot


Interesting read: Best practices for voice bot implementation in business 

Marketing chatbot examples

 A marketing chatbot is an innovative tool that businesses can use to engage with their customers and prospects. Powered by artificial intelligence (AI), marketing chatbots can deal with various tasks such as lead generation, event promotion and feedback collection. 

Is that all? 

No, a marketing chatbot can detect customer needs and gather customer data so you can laser-focus your targeting and retargeting on the right people. 

Marketing chatbots are a cost-effective and efficient way to interact with customers as they operate 24/7 and juggle multiple inquiries at once. Multilingual bots are also capable of speaking multiple languages, making it easier to reach a broader audience. 

13. Mountain Dew’s DEWBot

Mountain Dew used a marketing chatbot, DEWBot to connect with their customer base through advocacy and engagement. The bot was introduced to fans during the "Rig Up" campaign, an eight-week-long series on the world's leading livestreaming platform, Twitch, and also nominated for the prestigious Short Award.


  • Enabled fans to weigh in on what components make a good gaming rig through polls 

  • Live updates from the show and crowned winners in real-time 


  • High customer engagement rates 

  • Improved brand image amidst millennial and Gen-Z 

Demonstrated success: 

  • It won a Shorty Award for their engagement rate (550% increase in in-stream conversations). 

  • The campaign strengthened the brand's image as the "unofficial fuel of gamers"  

14. Wall Street Journal’s Chatbot

The Wall Street Journal chatbot provides an excellent example of the benefits and effectiveness of using chatbots for marketing purposes. By providing personalized content and collecting customer data, businesses can improve customer experiences, increase engagement and satisfaction, and make their marketing efforts more effective. 


  • Personalized news and information based on customer interests 

  • Ability to answer questions and provide updates on breaking news 

  • Collection of customer data for personalized recommendations 


  • Improved customer experience through personalized content and recommendations 

  • Increased customer engagement and satisfaction 

  • More effective marketing campaigns through customer data analysis 

Demonstrated success: 

The Wall Street Journal chatbot has been recognized with multiple awards, including the 2018 Webby Award for “Best Chatbot in the News and Politics” category.  

15. Starbucks’s Barista

Starbucks chatbot has been a successful marketing tool for the company. By providing a personalized and convenient experience for customers, the chatbot has helped to increase engagement, loyalty and sales. Its integration with the Starbucks Rewards program has also helped to incentivize customers to use the chatbot, further increasing its effectiveness. 


  • Place-and-pay orders 

  • Personalized product recommendations  

  • Information about products and promotions 

  • Integration with Starbucks Rewards program 


  • Increased convenience and speed for customers 

  • Personalized customer experience 

  • Enhanced customer loyalty via timely incentives and rewards 

 Demonstrated success: 

  • In 2019, the chatbot accounted for 10% of all mobile orders in the U.S. 

  • Starbucks has reported a 20% increase in customer spend on the chatbot 

  • The chatbot has garnered a rating of 4.8/5 in the Apple App Store 

Ready to build a successful chatbot for your brand? 

The groundbreaking examples of successful chatbots used by businesses such as Starbucks, Sephora and WSJ have demonstrated the power of this technology to engage customers, provide personalized experiences and boost sales. 

For brands, chatbots provide businesses with an efficient and cost-effective way to interact with customers round the clock, without hiking up their call center bills. With chatbots on the support frontline collecting data and solving simple cases, human teams are free to engage in more complex tasks where human touch is non-negotiable 

It's an exciting time to be in the world of marketing and chatbots are at the forefront of this revolution. 

Ready to ride the chatbot wave? 

Then, sign up for a free trial of Sprinklr Chatbots that are omnichannel, no-code and multilingual. Customize them in your brand colors and make them speak in your brand voice – without developer assistance.  


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