10 Tips for Better Managing Multiple Social Media Accounts

Social media is a powerful medium for driving brand awareness and connecting with potential customers. However, managing multiple social media accounts can get overwhelming.

If managing a single social account means crafting engaging content, publishing posts, tracking campaign performance and answering your followers’ queries daily, imagine doing this for two or more platforms.

In this blog, we’ll be sharing 10 easy tips to help you manage multiple social media accounts like a pro. But before we proceed further, let's understand why businesses own multiple social media accounts.

Why do businesses need multiple social media accounts?

If you’re wondering "Why do I need to manage multiple social media accounts?" just remember that we live in a world where one-size-fits-all no longer cuts it. So, different social accounts are needed to serve distinct purposes.

First, each social platform attracts a different audience demographic. You may have a tech-savvy crowd on Twitter) and a comparatively more professional audience on LinkedIn. Different platforms, different needs — it’s as simple as that.

Second, it's about fulfilling diverse business goals. One account may focus on customer engagement, while another could spotlight new product launches. Diversifying in such a manner helps you cover all your bases, increasing both your reach and social media ROI.

Let's quickly glance at the top three benefits of owning multiple social accounts. 

• Easier customer segmentation and more targeted engagement: You're not just throwing content into the void when you manage multiple social media accounts well. You're tailoring it to the right people at the right time.

• Localization of content: According to Gartner's Global Software Trends and Buyer Insights 2022 e-book, software buyers crave localized content in their consideration stage. Translation? When you tailor your message for different regions, you directly speak to the customer's unique context.

• Variety in content presentation: Being on multiple platforms lets you mix things up. Instagram for visuals, X for updates, LinkedIn for whitepapers — you get the idea.

So yes, it's challenging to manage multiple social media accounts. But when done right, you can achieve all your social media goals rather quickly.

Insightful Read: Impact of social media marketing on businesses

10 easy tips to manage multiple social media accounts effectively

You may already know how important managing multiple social media accounts is for your business. But how do you go about it without getting tangled in a web of posts, analytics and customer engagements?

Here are 10 actionable tips to help you manage multiple social media accounts like you've been doing it for ages.

1. Document your social media strategy

First things first: clarity and consistency are key. Make sure your brand message is uniform across all platforms. This isn't just for aesthetics; it's about meeting specific goals for each account. By setting clear objectives, you know what you're aiming for, making managing multiple social media accounts easier.

For instance, if you use your LinkedIn account for lead generation, your focus should be on sharing whitepapers and case studies. Sharing employee highlights or behind-the-scenes action could be beneficial for an Instagram account centered on brand awareness.

Also Read: How to create a social media marketing strategy from scratch

2. Use social media management software

Here's the thing — you need to streamline your social media operations. Using AI-powered social media management software ensures that you can easily publish posts across platforms and keep track of their performance. With the right software, you can even keep an eye on brand mentions and customer interactions, further simplifying your job.

Use the information available on our “best social media management tools” blog to get started.

💡 Quick Tip: A unified platform like Sprinklr lets you manage all your accounts from one dashboard. You can schedule a week's worth of posts in one go and then use analytics and reporting tools to see which posts are hitting the mark.

Must Read: Social media management: a comprehensive guide 2023

3. Create an editorial calendar

You need to plan your content in advance. Use an effective content marketing tool that comes with an in-built editorial calendar to know in advance what goes live and when. It lets you align your posts with upcoming events, holidays or product launches. It also ensures a consistent posting schedule. Remember, sporadic posts confuse your audience and hurt engagement. Having a well-thought-out calendar ensures your posting schedule never gets affected. to know in advance what goes live and when. It lets you align your posts with upcoming events, holidays or product launches. It also ensures a consistent posting schedule. Remember, sporadic posts confuse your audience and hurt engagement. Having a well-thought-out calendar ensures your posting schedule never gets affected.

For instance, you can post a how-to video on YouTube every Wednesday and a user testimonial every Friday on LinkedIn. This way, your audience will know what to expect on those days of the week and will start engaging with those posts more often.

Quick Tip: We have some good news if you struggle to keep tabs on your social media posts. With Sprinklr’s social media calendar, you can streamline content planning across all platforms — see posts, campaigns and events in the same calendar and track all your efforts in one place.

Helpful Read: How to create a social media content calendar in 2023

4. Monitor social media activity and engage

It's not just about broadcasting your message; it's also about listening to what customers have to say about your brand. Engagement is a two-way street. You shouldn't just post and ghost. Respond to mentions, answer inquiries and engage in meaningful conversations. It's not just polite — it's strategic. Being responsive not only boosts your brand image but also plays an important role in your overall social media strategy.

For instance, if someone mentions your product in a post, make sure to re-post and thank them. If there's a customer service issue, address it publicly and then take the conversation offline.

Must Read: How brands can use a social media monitoring strategy

5. Analyze your social media strategy

The stakes are high, with nearly 60% of the world's population actively using social media. Regularly measure your performance against set metrics to know what's working and what's not. Impressions and engagements are good, but in a vast digital landscape, what really matters is conversions. Use these insights to refine your strategy because what gets measured gets managed.

For instance, use modern tools to track conversions from your social media traffic. If you find that X brings more web traffic, but LinkedIn leads to more sales, you know where to channel your efforts.

6. Develop a comprehensive content creation plan

You can't rely solely on fresh content; sometimes, curated content will work just fine. A comprehensive content creation plan is crucial in today's saturated social media environment. Balancing both new and curated content offers a well-rounded approach that keeps your audience engaged and coming back for more. Remember to leverage user-generated content; it adds a layer of authenticity that's hard to match and sets you apart in a sea of digital noise.

For instance, try mixing things up by posting industry news, how-to guides and employee interviews. Also, share customer reviews or repost their content (featuring your product) from your brand's social account. 

Helpful Read: How to create a content plan in 6 steps

7. Automate social media posting

Your time is valuable; let's face it: social media never sleeps. Automated scheduling tools ensure you post at the most effective times without lifting a finger. Setting up your posts in advance allows you to focus on other essential tasks. Not only does it save you time, but it also minimizes the risk of manual errors. Automation is your reliable ally when your aim is to seamlessly manage multiple social media accounts.

For instance, leveraging cutting-edge tools allows you to upload social media posts in bulk and schedule them to go out automatically. This ensures you never miss a peak engagement window because you are stuck in a meeting.

Check out our complete guide on social media posting schedule in 2024.

8. Prioritize customer service

Ever considered setting up a separate account just for customer service? This focused approach ensures that customer complaints and queries don't get lost in the shuffle. Timely and accurate responses not only solve their problems but also turn potentially negative experiences into positive testimonials. It's a fool-proof way to manage multiple social media accounts.

For instance, take a cue from larger companies like Amazon that have separate X handles solely for customer service. Direct customers with complaints or queries to this account to free your main account for other engagement activities.

💡 Did you know that 90% of customers want immediate responses to their questions, but most support teams can’t keep up?

If your support team is facing similar issues, guess what — you can seamlessly listen and engage with customers across 30+ digital and traditional channels with Sprinklr. This involves integrating public data with your exclusive private chat and email data to generate a comprehensive 360º view of customer needs, enabling faster and more efficient customer service.

9. Experiment with diverse strategies

Don't be afraid to mix it up. Test various types of content and posting schedules to see what resonates most with your audience. And don’t overlook A/B testing for your ad campaigns. Experimenting helps you discover what works best to manage multiple social media accounts efficiently.

For instance, run a two-week campaign where you post video content in the morning and blog posts in the evening on alternate days. At the end of the two weeks, use analytics to gauge what type of content and timing received the most engagement. This data-driven approach takes the guesswork out of your strategy.

10. Regular team communication

Don’t let your team operate in silos. Make sure everyone is aligned by holding regular meetings — be it weekly or monthly — to discuss performance metrics and future strategies. When everyone's on the same page, managing multiple social media accounts as a united front is easier. 

For instance, use collaboration software to keep team members updated on daily tasks and broader objectives. Hold a bi-weekly call to discuss KPIs and brainstorm new strategies. This way everyone is updated, and you also have a common space to share and archive key documents and data.

5 robust features to simplify managing multiple social media accounts

Managing multiple social media accounts needn’t be as hard as the term sounds if you have the right tools and technology at your disposal.

Here's a list of Sprinklr capabilities that can help you seamlessly manage multiple social media accounts, freeing you up to focus on engagement and strategy.

1. AI-powered social listening

When you manage multiple social media accounts, staying updated on all the online chatter becomes crucial. Sprinklr’s social listening tools sift through millions of conversations daily, beyond your primary channels, giving you actionable insights. They offer a streamlined approach to understanding what's happening across all your accounts.

2. Comprehensive media monitoring and analytics

The challenge of managing multiple social media accounts comes with the need for comprehensive oversight. Monitoring and analytics tools provide a 360-degree view of your social pages in real time, helping you protect your brand reputation across multiple platforms. They also help you accurately measure impact and ROI, allowing you to effectively tweak strategies as per your needs.

3. Social media automation

Let's admit it: managing content across multiple accounts can be taxing. Automation tools allow you to schedule posts and are also equipped to perform real-time analytics. They can help you maintain a consistent posting schedule across multiple platforms, simplifying your life.

4. Local social management

Your content needs to be localized if you own multiple social accounts, each catering to a specific geographical region. The local social platform helps your organization unite the local and corporate teams to ensure a unified yet localized brand message across multiple social media accounts.

5. Social advertising

When you own multiple accounts, you likely are running numerous advertising campaigns simultaneously. Sprinklr’s social advertising platform automates the process, allowing you to run personalized campaigns across several accounts. It ensures that each campaign is optimized for performance, making it easier for you to manage multiple campaigns simultaneously.

Your next move? Take the lead!

So, you've got the rundown on how to manage multiple social media accounts. It's not just about juggling different platforms; it's about smartly allocating resources, tailoring content strategies and engaging with your audience in a meaningful and effective way.

The advantages of a multi-platform presence are numerous: a broader reach, more touchpoints for customer engagement and the ability to deliver a more personalized experience. However, navigating this multi-platform landscape wisely is essential to avoid pitfalls like draining resources or inconsistent messaging.

Remember, the key is not just to be everywhere but to be everywhere effectively. That's how you'll stay ahead in the game. Strategize well and manage multiple social media accounts like a pro with tools like Sprinklr Social. With its advanced features, social media management is now simpler than ever.

Sign up for a personalized demo today!