Research & Insights
Turn customer data into powerful AI-driven insights.
4 ways to maximize social listening and propel your brand with trend analysis
Trend analysis allows you to fully leverage social listening capability by illuminating the underlying factors that create a trend. Learn more today.
November 3, 2021 5 min read
How social insights get your brand into the Halloween spirit
From candy and costumes to our favorite monsters, let’s take a look at a few of the Halloween social media trends that made this spooky season special.
October 31, 2021 5 min read
4 ways social listening reports unlock the business value of customer experience
Social listening reports and dashboards give you a comprehensive view of customer data and suggest actions your business should take next. Learn more.
October 14, 2021 6 min read
What is competitive benchmarking and how do I get started?
To stay relevant on social, brands need to know how they stack up against the competition. Learn more about competitive benchmarking.
October 7, 2021 6 min read
Brand monitoring for brand safety and crisis detection
Learn how to monitor what is said about your brand, products, and competitors online, and gather insights to mitigate any risks to your brand’s reputation.
September 16, 2021 4 min read
AI-powered insights to competitive benchmarking: features you need in your social listening tool
Learn about the must-have features to look for while choosing a social listening tool, including AI-powered insights and competitive benchmarking.
September 9, 2021 4 min read
Social insights from the Olympics: inspirational tradition and modern innovation
I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the Olympics. A magnificent, inspiring sporting occasion with such an incredible heritage: The first modern Olympics took place in 1896 …
August 5, 2021 5 min read
Tokyo 2020: Your Olympic guide to social gold
After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the time you read this, where the greatest athletes from across the globe will compete on the world stage for medals, glory, and the…
July 23, 2021 3 min read
How to build a customer-centric product strategy using real-time product insights
From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile,…
July 22, 2021 3 min read
How AI-powered insights can boost your omni-channel CX strategy
We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…
May 13, 2021 4 min read
Understanding Social Monitoring vs. Social Listening vs. Omni-channel Listening
As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…
May 6, 2021 4 min read
Connecting omni-channel listening to the customer experience
Customer habits and expectations have changed. Have you? In May of 2018, according to McKinsey, roughly 20% of customer interactions were digital, from a global perspective. In December 2019, that number had jumped to 36%. And by July 2020, driven in no…
April 29, 2021 3 min read