Customers need to experience your brand's values across every interaction they have. Here are 3 habits brands should build for the foundation of their strategy.

Learn how a unified approach to marketing that integrates public relations can have an enormous impact on your brand, your budget, and your customers.

Learn how you can use competitive intelligence data to take action on emerging trends, changes in the market, or imminent risks.

Trend analysis allows you to fully leverage social listening capability by illuminating the underlying factors that create a trend. Learn more today.

From candy and costumes to our favorite monsters, let’s take a look at a few of the Halloween social media trends that made this spooky season special.

Social listening reports and dashboards give you a comprehensive view of customer data and suggest actions your business should take next. Learn more.

To stay relevant on social, brands need to know how they stack up against the competition. Learn more about competitive benchmarking.

Learn about the must-have features to look for while choosing a social listening tool, including AI-powered insights and competitive benchmarking.

I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the Olympics. A magnificent, inspiring sporting occasion with such an incredible heritage: The first modern Olympics took place in 1896 …

After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the time you read this, where the greatest athletes from across the globe will compete on the world stage for medals, glory, and the…

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile,…

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…