As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…

Customer habits and expectations have changed. Have you? In May of 2018, according to McKinsey, roughly 20% of customer interactions were digital, from a global perspective. In December 2019, that number had jumped to 36%. And by July 2020, driven in no…

Walk around Manhattan for a weekend and you’ll notice that a handful of brands have storefronts all over the island. The Upper East Side location may be smaller and have a more minimal selection, the SoHo store might be massive, and perhaps it’s difficul…

If someone looked at your browser history, how many times would your competitors’ social media profiles appear under the “Recently Visited” list? Probably more than you’d care to admit. We all creep the competition’s social media profiles; after all, we …

Research suggests that our keen visual perception abilities stem from the threat our ancestors faced from predatory snakes. In order to survive, individuals needed to be able to recognize snakes, understand that they were dangerous, and react before they…

Learn how customer insight sharing can lead to better campaigns and improved ROI and discover strategies for effective sharing of data across teams

Brands have a wide array of consumer research tools at their fingertips to find out what consumers really think about them—from in-person, in-depth focus groups to behavioral analytics and AI software that offer a window into their habits and purchasing …