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How social insights get your brand into the Halloween spirit
Research & Insights
How social insights get your brand into the Halloween spirit

From candy and costumes to our favorite monsters, let’s take a look at a few of the Halloween social media trends that made this spooky season special.

Sprinklr Team
October 31, 20215 min read

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4 ways social listening reports unlock the business value of customer experience
Research & Insights
4 ways social listening reports unlock the business value of customer experience

Social listening reports and dashboards give you a comprehensive view of customer data and suggest actions your business should take next. Learn more.

Sprinklr Team
October 14, 20216 min read

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What is competitive benchmarking and how do I get started?
Research & Insights
What is competitive benchmarking and how do I get started?

To stay relevant on social, brands need to know how they stack up against the competition. Learn more about competitive benchmarking.

Sprinklr Team
October 7, 20216 min read

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Brand monitoring for brand safety and crisis detection
Research & Insights
Brand monitoring for brand safety and crisis detection

Learn how to monitor what is said about your brand, products, and competitors online, and gather insights to mitigate any risks to your brand’s reputation.

Sprinklr Team
September 16, 20214 min read

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AI-powered insights to competitive benchmarking: features you need in your social listening tool
Research & Insights
AI-powered insights to competitive benchmarking: features you need in your social listening tool

Learn about the must-have features to look for while choosing a social listening tool, including AI-powered insights and competitive benchmarking.

Sprinklr Team
September 9, 20214 min read

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Social insights from the Olympics: inspirational tradition and modern innovation
Research & Insights
Social insights from the Olympics: inspirational tradition and modern innovation

I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the Olympics. A magnificent, inspiring sporting occasion with such an incredible heritage: The first modern Olympics took place in 1896 …

Jen Brown
August 5, 20215 min read

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Tokyo 2020: Your Olympic guide to social gold
Research & Insights
Tokyo 2020: Your Olympic guide to social gold

After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the time you read this, where the greatest athletes from across the globe will compete on the world stage for medals, glory, and the…

Sprinklr Team
July 23, 20213 min read

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How to build a customer-centric product strategy using real-time product insights
Research & Insights
How to build a customer-centric product strategy using real-time product insights

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile,…

Sprinklr Team
July 22, 20213 min read

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How AI-powered insights can boost your omni-channel CX strategy
Research & Insights
How AI-powered insights can boost your omni-channel CX strategy

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…

Sprinklr Team
May 13, 20214 min read

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Understanding Social Monitoring vs. Social Listening vs. Omni-channel Listening
Research & Insights
Understanding Social Monitoring vs. Social Listening vs. Omni-channel Listening

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…

Sprinklr Team
May 6, 20214 min read

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Connecting omni-channel listening to the customer experience
Research & Insights
Connecting omni-channel listening to the customer experience

Customer habits and expectations have changed. Have you?  In May of 2018, according to McKinsey, roughly 20% of customer interactions were digital, from a global perspective. In December 2019, that number had jumped to 36%. And by July 2020, driven in no…

Sprinklr Team
April 29, 20213 min read

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Here Are 6 Industries That Need to Use Location-Based Intelligence
Research & Insights
Here Are 6 Industries That Need to Use Location-Based Intelligence

Walk around Manhattan for a weekend and you’ll notice that a handful of brands have storefronts all over the island. The Upper East Side location may be smaller and have a more minimal selection, the SoHo store might be massive, and perhaps it’s difficul…

Sprinklr Team
February 22, 20216 min read

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