From candy and costumes to our favorite monsters, let’s take a look at a few of the Halloween social media trends that made this spooky season special.

Social listening reports and dashboards give you a comprehensive view of customer data and suggest actions your business should take next. Learn more.

To stay relevant on social, brands need to know how they stack up against the competition. Learn more about competitive benchmarking.

Learn how to monitor what is said about your brand, products, and competitors online, and gather insights to mitigate any risks to your brand’s reputation.

Learn about the must-have features to look for while choosing a social listening tool, including AI-powered insights and competitive benchmarking.

I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the Olympics. A magnificent, inspiring sporting occasion with such an incredible heritage: The first modern Olympics took place in 1896 …

After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the time you read this, where the greatest athletes from across the globe will compete on the world stage for medals, glory, and the…

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile,…

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…

Customer habits and expectations have changed. Have you?  In May of 2018, according to McKinsey, roughly 20% of customer interactions were digital, from a global perspective. In December 2019, that number had jumped to 36%. And by July 2020, driven in no…

Walk around Manhattan for a weekend and you’ll notice that a handful of brands have storefronts all over the island. The Upper East Side location may be smaller and have a more minimal selection, the SoHo store might be massive, and perhaps it’s difficul…