Research & Insights
Turn customer data into powerful AI-driven insights.
![5 steps to build brand equity using AI-driven insights](https://images.ctfassets.net/ukazlt65o6hl/1UokOklH2R5YUbX711AG67/628fa0ac8c823f61b5e0fc74659ca09e/Blog_hero.png?w=750&h=479&q=70&fm=png)
Discover the what, why and how of brand equity and the factors affecting it.
Pooja Salunke
August 9, 2022
![It’s about the people: taking action on the U.S. federal executive order on CX](https://images.ctfassets.net/ukazlt65o6hl/45OaAaVFOtFmFogUCSxQS3/ede3a3191b9188e2be0c520adcd43b63/Federal_CX.jpg?w=750&h=499&fl=progressive&q=70&fm=jpg)
Improving citizen experience is critical for the equitable delivery of services from the U.S. Federal Government. Learn how technology helps amplify the reach.
Tiffany Smith
July 29, 2022
![How to identify your customer's purchase intent using AI](https://images.ctfassets.net/ukazlt65o6hl/42iqCcOekyvcKGQ9QAriiB/ea4a33517d760c46f32f972b2e6d2025/Feature_Image.png?w=750&h=501&q=70&fm=png)
Marketers are struggling with low conversion rates. One of the key challenges companies face when improving conversion rates is identifying customer purchase intent.
Ashmita Tamta
July 22, 2022
![4 ways to get more from your social listening strategy with competitive benchmarking](https://images.ctfassets.net/ukazlt65o6hl/52Mt0WsMUkwpM8Atd1Ujvh/21f96c2fd0f37c2450b7390c18686d96/blog-banner_competitive-benchmarking__1_.png?w=1728&h=973&q=70&fm=png)
Unify your competitive analysis and social listening strategy to better understand, communicate with, and serve customers through real-time data. Learn more.
Sprinklr Team
June 22, 2022
![Becoming a media monitoring disruptor](https://images.ctfassets.net/ukazlt65o6hl/5b0AauvjnlWWTHSUwsiU1K/9504456f880ac3c9eff823df392acd76/media-monitoring_blog-banner-1.png?w=1728&h=973&q=70&fm=png)
The greatest challenge in the PR industry is contextualizing outcomes. Learn how to deliver better, faster results with media monitoring driven by AI and metrics.
Lukas Raahauge Frederiksen
June 6, 2022
![3 customer-experience risks challenging financial services — and what to do about them](https://images.ctfassets.net/ukazlt65o6hl/24VCjpqjexZ6HvHTMhCXTR/60cae5a2b4e5a1c446a10d06e87fa54d/blog-img_conversation-insights-finserv.png?w=1728&h=973&q=70&fm=png)
When financial service brands fail to understand the holistic experiences of their customers, they expose themselves to major downstream risks. Learn more.
Lisa Villano
May 24, 2022
![F1 wins big on brand excellence at the Miami Grand Prix](https://images.ctfassets.net/ukazlt65o6hl/TcWHKsNvwks8Ck33RA7JV/67597fa0f268de06d4945556508021c8/f1_blog-img.png?w=1728&h=973&q=70&fm=png)
F1's viewership has skyrocketed globally with the onset of the 2022 season. Learn how Sprinklr uncovers unique F1 insights to harness customer experiences and engagement.
Drew Lazzara
May 16, 2022
![Location-based intelligence helps deliver a complete customer experience](https://images.ctfassets.net/ukazlt65o6hl/6uGTv4sAOjcF8fiisKNGY2/8f3962d22f1cec302c9e3ba6c785af00/blog_location-insights.png?w=1728&h=973&q=70&fm=png)
Using location-based intelligence ensures that your customers have the same seamless experience wherever they shop. Here are four things to consider.
Lisa Villano
May 5, 2022
![Conversation Insights illuminate brand blind spots and unlock hidden value in customer data](https://images.ctfassets.net/ukazlt65o6hl/7dRfCRIXy5Iile389zjuJ9/9ea780e8b317289ae915d41d8bdf1c7c/blog_conversation-insights.jpg?w=1728&h=973&fl=progressive&q=70&fm=jpg)
Brands struggle to extra value from data — unveil blind spots and close the gap between social data and relevant action with conversation insights. Learn more.
Soleil Kelley
April 28, 2022
![4 ways to get the most from visual-data insights](https://images.ctfassets.net/ukazlt65o6hl/1D9r3QgvuAxjG1CZm2GGKH/bb97a5f359e297e03409f566e97288b5/blog_visual-data-insights__1_.png?w=1728&h=973&q=70&fm=png)
Visual analysis gives brands richer context for how they are performing in the marketplace. Here are four ways to extract actionable insights from visual data.
Lisa Villano
April 21, 2022
![5 questions to answer about customer insights](https://images.ctfassets.net/ukazlt65o6hl/6ozX4wBuUNUm4I6MNZDEcQ/9b74b91fc620514f6bc64a1c471ffd0b/blog-thumb.jpg?w=1728&h=977&fl=progressive&q=70&fm=jpg)
Customer insights help illuminate what really matters to consumers when trying to understand their needs and preferences and build trust. Learn more.
Soleil Kelley
March 18, 2022
![3 risk-management lessons PR and marketing can learn from supply chain disruption](https://images.ctfassets.net/ukazlt65o6hl/5AsgXnLoAMH10o8uVBCpCG/b41ad31010999a1f3ff9c80b3862527f/supply-chain-crisis_blog.jpg?w=750&h=424&fl=progressive&q=70&fm=jpg)
When it comes to any crisis, awareness is key. PR and marketing teams should consider taking these next steps through the lens of supply chain disruption.
Soleil Kelley
March 15, 2022