Research & Insights
Turn customer data into powerful AI-driven insights.

Marketers are struggling with low conversion rates. One of the key challenges companies face when improving conversion rates is identifying customer purchase intent.
Ashmita Tamta
July 22, 2022

Unify your competitive analysis and social listening strategy to better understand, communicate with, and serve customers through real-time data. Learn more.
Sprinklr Team
June 22, 2022

The greatest challenge in the PR industry is contextualizing outcomes. Learn how to deliver better, faster results with media monitoring driven by AI and metrics.
Lukas Raahauge Frederiksen
June 6, 2022

When financial service brands fail to understand the holistic experiences of their customers, they expose themselves to major downstream risks. Learn more.
Lisa Villano
May 24, 2022

F1's viewership has skyrocketed globally with the onset of the 2022 season. Learn how Sprinklr uncovers unique F1 insights to harness customer experiences and engagement.
Drew Lazzara
May 16, 2022

Using location-based intelligence ensures that your customers have the same seamless experience wherever they shop. Here are four things to consider.
Lisa Villano
May 5, 2022

Brands struggle to extra value from data — unveil blind spots and close the gap between social data and relevant action with conversation insights. Learn more.
Soleil Kelley
April 28, 2022

Visual analysis gives brands richer context for how they are performing in the marketplace. Here are four ways to extract actionable insights from visual data.
Lisa Villano
April 21, 2022

Customer insights help illuminate what really matters to consumers when trying to understand their needs and preferences and build trust. Learn more.
Soleil Kelley
March 18, 2022

When it comes to any crisis, awareness is key. PR and marketing teams should consider taking these next steps through the lens of supply chain disruption.
Soleil Kelley
March 15, 2022

Customers need to experience your brand's values across every interaction they have. Here are 3 habits brands should build for the foundation of their strategy.
Soleil Kelley
March 3, 2022

Learn how a unified approach to marketing that integrates public relations can have an enormous impact on your brand, your budget, and your customers.
Rachel Tilghman
January 13, 2022