If someone looked at your browser history, how many times would your competitors’ social media profiles appear under the “Recently Visited” list? Probably more than you’d care to admit. We all creep the competition’s social media profiles; after all, we …

Brands have a wide array of consumer research tools at their fingertips to find out what consumers really think about them—from in-person, in-depth focus groups to behavioral analytics and AI software that offer a window into their habits and purchasing …