Social Engagement & Sales
Drive revenue and engage directly with your customers on digital channels.
Scale your BFSI business by creating a consistent CX using distributed marketing
Learn how to localize your marketing efforts using Sprinklr's Distributed marketing platform as you expand your channels and markets.
Nafis Hasan
October 4, 20228 min read
5 social media trends for banks to step up their social engagement strategy
Sprinklr’s AI analyzed the Facebook, Instagram, and Twitter accounts of 50+ BFSI players across 100+ social accounts to reveal the current social media trends to help you map out your customer engagement strategy.
Naveen Mahadevan
September 8, 20227 min read
5 Student Engagement and Social Media Secrets from Boston University and the University of Southern California
Social media and student engagement leaders at the University of Southern California (USC) and Boston University’s (BU) use innovative social media, social listening, and AI solutions to engage current and prospective students
Scott Dulman
August 29, 20224 min read
How to improve the Net Promoter Score of your brand
9 ways you can improve your NPS — 1. Improve productivity 2. Encourage customer recommendations 3. Create feedback culture 4. Improve first response time 5. Immediate follow ups 6. Provide self-help options 7. Improve your brand responsiveness rate
Yugal Pandey
July 4, 20227 min read
Influencer marketing strategy: a comprehensive guide
Learn about influencer marketing, different types of influencers, and how to create a successful influencer marketing strategy.
Yugal Pandey
July 1, 20228 min read
D2C e-commerce: the evolving retail landscape
D2C e-commerce has driven dramatic change in retail — how can brands find innovative ways to differentiate themselves among the competition? Learn more.
Nigel Taylor
June 21, 20223 min read
Top 3 digital transformation strategies for the financial services industry
The evolving industry landscape calls for financial service providers to undergo digital transformation to meet growing customer expectations. Learn more.
Niraj Sharma
June 13, 20225 min read
5 ways financial services advisors can use social media selling to grow business
The last few years have brought unprecedented digital disruption to the way traditional sales and marketing operates in all companies, large and small. This transformation has particularly impacted financial institutions for several reasons: a highly dis…
Niraj Sharma
June 6, 20224 min read
3 key takeaways: how to use social commerce to drive retail sales
Social e-commerce evolves so quickly that it can be difficult for brands to get it right. Learn three key takeaways for using social commerce to drive retail sales.
Kelsey Brockenshire
May 17, 20225 min read
Social selling implementation: 2 ways to encourage seller adoption
More than three quarters of B2B buyers and sellers now prefer a digital experience over face-to-face interactions. According to recent McKinsey research, virtual interactions have made it easier for buyers to get information and place orders.
Niraj Sharma
February 9, 20224 min read
How social selling can help build your B2B sales pipeline
Regardless of the medium, selling is about building rapport. In a digital-first world, social selling has become one of the most fruitful ways for sales organizations to connect and build relationships with both prospects and customers.
Niraj Sharma
February 3, 20223 min read
4 key considerations for your conversational commerce platform
The term “conversational commerce” was first coined in a 2015 Medium article written by Uber’s Chris Messina. He predicted that it would “become the primary way in which people transact on their mobile devices.”
Pabel Martin
January 27, 20224 min read