Social Engagement & Sales
Drive revenue and engage directly with your customers on digital channels.
3 key takeaways: how to use social commerce to drive retail sales
Social e-commerce evolves so quickly that it can be difficult for brands to get it right. Learn three key takeaways for using social commerce to drive retail sales.
Kelsey Brockenshire
May 17, 2022 • 5 min read
Social selling implementation: 2 ways to encourage seller adoption
More than three quarters of B2B buyers and sellers now prefer a digital experience over face-to-face interactions. According to recent McKinsey research, virtual interactions have made it easier for buyers to get information and place orders.
Niraj Sharma
February 9, 2022 • 4 min read
How social selling can help build your B2B sales pipeline
Regardless of the medium, selling is about building rapport. In a digital-first world, social selling has become one of the most fruitful ways for sales organizations to connect and build relationships with both prospects and customers.
Niraj Sharma
February 3, 2022 • 3 min read
4 key considerations for your conversational commerce platform
The term “conversational commerce” was first coined in a 2015 Medium article written by Uber’s Chris Messina. He predicted that it would “become the primary way in which people transact on their mobile devices.”
Pabel Martin
January 27, 2022 • 4 min read
6 common social media publishing challenges (and how to overcome them)
Social teams struggle to ensure accuracy, timeliness, and engagement. This fragmented CX stems from common social media publishing challenges. Learn more.
Henrietta Akpata
January 20, 2022 • 3 min read
2 strategies to engage with your customers on social media more authentically
Social media teams need to implement a clear and strategic way to authentically engage with customers on social media — and do so at scale. Learn more.
Henrietta Akpata
January 14, 2022 • 3 min read
3 effective ways to improve customer engagement on social media
How can social media and digital marketing teams engage customers effectively? Be human. Learn 3 ways to improve your customer engagement strategy.
Sprinklr Team
November 4, 2021 • 5 min read
Six ways a distributed marketing platform can boost social media compliance for financial services advisors
Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.
Amit Kumar
October 22, 2021 • 5 min read
Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy
Creating a multilocation marketing strategy can lead to increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Learn more.
Dennis Matthew
October 13, 2021 • 4 min read
5 must-have features in your social selling platform
These social selling platform features will help your sales teams grow their networks, find prospective clients, nurture relationships, and generate leads.
Sprinklr Team
August 24, 2021 • 6 min read
3 ways financial services advisors can use social media selling to grow
The last few years have brought unprecedented digital disruption to the way traditional sales and marketing operates in all companies, large and small. This transformation has particularly impacted financial institutions for several reasons: a highly dis…
Sprinklr Team
August 12, 2021 • 6 min read
Four Ways AI Can Improve Revenue Operations
When I first began advising businesses some years ago, I noticed what I thought was a “data gap.” Marketing, sales, customer success, and product teams were not aligned, and they definitely weren’t sharing data across the customer lifecycle to make decis…
Guest Author
December 24, 2020 • 4 min read