Drive revenue and engage directly with your customers on digital channels.
Social e-commerce evolves so quickly that it can be difficult for brands to get it right. Learn three key takeaways for using social commerce to drive retail sales.
May 17, 2022 • 5 min read
More than three quarters of B2B buyers and sellers now prefer a digital experience over face-to-face interactions. According to recent McKinsey research, virtual interactions have made it easier for buyers to get information and place orders.
February 9, 2022 • 4 min read
Regardless of the medium, selling is about building rapport. In a digital-first world, social selling has become one of the most fruitful ways for sales organizations to connect and build relationships with both prospects and customers.
February 3, 2022 • 3 min read
The term “conversational commerce” was first coined in a 2015 Medium article written by Uber’s Chris Messina. He predicted that it would “become the primary way in which people transact on their mobile devices.”
January 27, 2022 • 4 min read
Social teams struggle to ensure accuracy, timeliness, and engagement. This fragmented CX stems from common social media publishing challenges. Learn more.
January 20, 2022 • 3 min read
Social media teams need to implement a clear and strategic way to authentically engage with customers on social media — and do so at scale. Learn more.
January 14, 2022 • 3 min read
How can social media and digital marketing teams engage customers effectively? Be human. Learn 3 ways to improve your customer engagement strategy.
November 4, 2021 • 5 min read
Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.
October 22, 2021 • 5 min read
Creating a multilocation marketing strategy can lead to increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Learn more.
October 13, 2021 • 4 min read
These social selling platform features will help your sales teams grow their networks, find prospective clients, nurture relationships, and generate leads.
August 24, 2021 • 6 min read
The last few years have brought unprecedented digital disruption to the way traditional sales and marketing operates in all companies, large and small. This transformation has particularly impacted financial institutions for several reasons: a highly dis…
August 12, 2021 • 6 min read
When I first began advising businesses some years ago, I noticed what I thought was a “data gap.” Marketing, sales, customer success, and product teams were not aligned, and they definitely weren’t sharing data across the customer lifecycle to make decis…
December 24, 2020 • 4 min read