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How can social media and digital marketing teams engage customers effectively? Be human. Learn 3 ways to improve your customer engagement strategy.
November 4, 2021 • 5 min read
The last few years have brought unprecedented digital disruption to the way traditional sales and marketing operates in all companies, large and small. This transformation has particularly impacted financial institutions for several reasons: a highly dis…
August 12, 2021 • 6 min read
When I first began advising businesses some years ago, I noticed what I thought was a “data gap.” Marketing, sales, customer success, and product teams were not aligned, and they definitely weren’t sharing data across the customer lifecycle to make decis…
December 24, 2020 • 4 min read
Over my 22 years in sales, I’ve joined around 200 quarterly business reviews (QBR) at the local, regional, national, and global level. I’ve learned the hard way – as an individual contributor, then global sales VP, and now chief revenue officer (CRO) – n…
November 30, 2017 • 5 min read