Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

記憶に残るマーケティングキャンペーンを成功させる要因は何でしょう。スーパースターの起用や、耳に残るCMソングも […]

Marketing isn’t what it used to be. Connected and empowered like never before, today’s customers have sky-high expectations that are forcing marketing departments to take on unprecedented responsibility. Indeed, marketers are now tasked with ensuring the…