Seasoned CCaaS consultant, Shameem Smillie, unravels the exciting future awaiting contact centers with the advent of Generative AI tools like ChatGPT.

Prominent CX expert, Martin Hill-Wilson explains why many businesses fail to deliver effective self-service despite the rising demand for it from customers. Read more.

Learn how to leverage AI and technology to create frictionless customer experiences that drive customer loyalty for your brand.

The OG of CX thought leadership, Martin Hill-Wilson rethinks the future of customer service ecosystem as a vastly improved value exchange between customer and brand and advocates reimagining the existing north star metrics. Read more.

Looking to level up your social media game? Read our blog and explore effective strategies to measure and boost your social media ROI.

Discover the secrets to exceptional customer service with our editorial series and take your customer service to the next level.

Explore the key attributes and learn how hashtags and influencer marketing can help you create a thriving brand community that drives engagement and loyalty.

Discover how to manage and protect your brand online while navigating reputational risks.

Discover the power of brand communities and how they can help your business thrive

Learn to win over empowered customers in the CX landscape

Learn to build Customer trust and loyalty through convenience and emotional connections

What if brands took into account the whole picture of your life, and understood that your needs changed throughout the day/week/month? This type of marketing is what Accenture calls life centricity.